2017 Canadian Digital Marketing Pulse Survey
CMA is pleased to release, in partnership with Ipsos, the 11th annual Digital Marketing Pulse Report. In this edition, we delve into a detailed assessment of the digital marketing landscape as seen through the eyes of Marketers and Agencies in Canada.
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Think with Canada’s Agencies: A Q&A with Cossette’s Peter Ignazi and Lisa Hart
How are the brightest thinkers and top advertising minds in Canada thinking about online video? In part one of Google’s Think with Canada’s Agencies series, Cossette’s Peter Ignazi and Lisa Hart talk about strategy and storytelling.
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Six Charities with Excellent Online Donation User Journeys
Organizations are always looking for ways to streamline the path-to-purchase using their ecommerce checkout processes – charities are no exception. Learn how charities are guiding consumers to contribute to their cause and which charities do it best.
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Innovative Ideation: 3 Must-Ask Questions for Healthcare Marketers
This new whitepaper provides healthcare marketers new ways of thinking about their digital tactics. Discover ideation techniques for innovative healthcare marketing, such as reducing product friction, marrying content with context and leveraging technology.
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How to Build a Simple Social Media Marketing Funnel
With the rising cost of AdWords and the unreliability of SEO, marketers are often moving their ecommerce products to social media. Here is a simple step-to-step guide on how to leverage a social media presence to generate more conversions.
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