5 Questions Small Businesses Should Ask About Their Email Marketing Strategy
With the holiday season approaching, small businesses should assess the effectiveness of their email strategy. Learn the 5 key questions they should ask to address email deliverability, device compatibility and other important email considerations.
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DAAC Results of Consumer Survey on AdChoices Program
The Digital Advertising Alliance of Canada (DAAC) just released the results of their second consumer survey for the Canadian AdChoices program. The results show strong growth in awareness of the AdChoices program, especially in Millennials.
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Twitter Is Testing Out 280-Character Tweets
Twitter announced that they are testing 280-character tweets to select users, double the 140-character limit that the company traditionally permitted. This change was proposed to allow more languages to be able to fully express themselves (i.e. English vs. Japanese).
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In Canada, Local Publishing Shifts to Digital
Local journalism in Canada is rapidly undergoing a transition as readership moves online. Newsrooms of the future are doing their part to keep up with changing behaviours and build a home for local journalism. Find out how these changes will impact readers and advertisers.
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Canada's New Cultural Policy: The 10 Key Takeaways
The Heritage Minister recently unveiled “Creative Canada,” the first major overhaul of the cultural funding regime in more than 25 years. Learn the 10 key takeaways within the federal government’s funding plan for culture and media, especially planned investments into Netflix.
View the policy