8 Conversion Mistakes made by Canadian Ecommerce Sites
According to this latest article, 67% of Canadian online shoppers purchased from a foreign e-retailer in 2015 and that number will continue to grow. Canadian brands will have to address these common ecommerce site mistakes to compete with their American counterparts.
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The Marketer’s Playbook to Winning Black Friday & Cyber Monday in Canada
More and more Canadian consumers are participating in the holiday shopping experience. Using more shopping channels than ever before, Canadians expect fully integrated experiences as they discover, research and shop. Learn how to meet their ever-changing needs.
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'Cortana, Open Alexa,' Amazon Says. And Microsoft Agrees.
In the past year, Amazon and Microsoft have been working together in a rare partnership to have their voice-controlled digital assistants, Alexa and Cortana, communicate with each other. Learn the benefits and reasons why these two major players decided to collaborate.
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CMA sends letter to CRTC Chair on High Fees for NDCL
CMA has written a letter to Judith LaRocque, Interim Chair of the CRTC, regarding a recent report suggesting telemarketers have been overpaying to register to the National Do Not Call List (NDCL). CMA is a strong advocate for lowering the program registration fees and reviewing the costs associated with the program.
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Localized Digital Marketing: How Brands Like Airbnb and WeWork are Leading the Way
Local businesses are often the slowest to adapt digital marketing technologies. However, this article uncovers specific marketing tactics small to medium businesses can adopt to craft localized digital marketing strategies unique to their brands.
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