Ad Enhancement, Not Interruption: Capturing the Moment
Nothing is more annoying than an ad interrupting a moment between friends and family. These latest insights explain why many brands struggle to play a relevant role in people’s lives. Learn how to speak to customers’ emotional states and understand their needs.
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CMAinsights: Bringing Together the Science of Data & Art of Marketing
Join us on March 23 as thought leaders present the latest thinking and best practices, covering not only how to collect, analyze and interpret data, but also how marketers can create collaborative processes. Hear from Environics Analytics, Kantar TNS and Microsoft Canada.
Get your tickets at CMAinsights.ca
Movie Buffs 2017 Report: What are Canadians Watching on TV?
Canadian TV audiences are complex and they don’t necessarily fall into usual demographic splits. This infographic uses comprehensive data sources and tools to determine what are Canada’s key markets, which movies Canadians watch most on TV and how viewers use new technology.
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Must Reads from CMA's Digital Marketing Council #30
Snap: is it too soon to IPO? Check out Molson’s VR live hockey experience. How do you solve media transparency? Marketers can learn how to navigate complete IoT channels. What’s up with Pinterest’s new ‘Lens’ tool? Read CMA Digital Council’s Must Reads for these latest news and insights.
Read more on the CMA Blog
Winter 2017 Programmatic Playbook
The Exchange Lab has just released their Winter Programmatic Playbook, highlighting the newest trends in programmatic, key considerations when advertising to Millennials and a case study on IHG. Also, learn how to make the best use of your data and key takeaways from recent martech events.
Download the Playbook