Must Reads from CMA's Digital Marketing Council #39
Amazon brings Alexa to Canada in a big way. Google plans to clean up the web with Chrome ad block. Why 280 characters won’t save Twitter. Find out how to capitalize on AI. Learn about all these topics and more on the latest edition of the Digital Marketing Must Reads.
Learn more on the CMA Blog
2017 CMA Awards Winners Announced Tonight
See you tonight at Canada’s #1 Marketing Awards! We’ll celebrate CMA’s 50th anniversary and showcase the outstanding work produced by the partnership between client and agency, including Marketer of the Year and Best of the Best. Winners will be announced and posted on CMAgala.ca at 8:00 p.m. ET.
View the winners list
How to Benefit from Brand Disruption
With today’s technology landscape evolving at a rapid pace, marketing leaders should embrace the challenge of brand disruption. This change involves adopting non-linear and frictionless thinking to the portfolios of these established brands.
See the blog post
How Nordstrom is Benefitting from a Credit-Freeing Currency
After changing their Rewards program so members could earn points regardless of how they pay, Nordstrom saw impressive benefits. What’s the takeaway? Giving loyalty members payment option freedom can contribute to topline growth and customer engagement.
Read more on the CMA Blog
Comic Book TV Shows
In this past decade, there has been a huge revival of comic book TV shows from the Marvel and DC franchises, including Arrow, The Flash, Gotham, and Agent Carter. Find out who these comic book enthusiasts are and discover what else they are passionate about.
Check out the infographic