CASL: Prepare for Private Right of Action in July
With Private Right of Action (PRA) coming July 1, customers who receive commercial electronic messages without consent can seek legal action against the sender. Is your business prepared? Read this latest blog post to learn what you should know about CASL before PRA arrives.
Register for the CASL Workshop (Feb 16)
Must Reads from CMA's Digital Marketing Council #29
Bots will kill websites and mobile apps: find out if your brand is paying attention. How many bad ads did Google block in 2016? Read a tech executive’s story about Canada’s tech corridor, the future Silicon Valley. Check out the CMA Blog for these latest Must Reads.
Read more on the CMA Blog
Video Planning for the Digital World, From IPG Mediabrands Canada's CEO
Canadians are spending more and more time viewing digital video, especially on mobile. Hear about video planning and online video data from IPG Mediabrands Canada’s CEO Harvey Carroll to see how they are paying attention to audience behaviours to engage consumers.
See more on Think with Google
2016 Fall TV Hot Topic Report
What do Canadians watch on TV? Which show draws the most viewers in Canada? Does French Canada watch TV differently than Western Canada? Find out these latest insights about the 2016 Fall TV season in this new Nlogic report.
View the report
What Travel Rewards Programs Can Teach Retailers
The travel and airline industries are loyalty trend setters, able to impact many other industries as they evolve to stay relevant and retain their customers. Uncover the secrets that the travel industry utilizes and discover how to apply these strategies to retail marketing.
Learn more on the CMA Blog