CMA Calls for Key Improvements to CASL
On Thursday, CMA appeared in front of the INDU parliamentary committee to request key changes to Canada’s Anti-Spam Law. While the law has had some positive effects, certain elements have created uncertainty. Companies are encouraged to take the CASL survey and provide feedback.
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Facebook Canada Launches 'Election Integrity Initiative'
To combat online threats to the democratic process, such as hacking and fake news, Facebook Canada is launching an “election integrity initiative” in advance of the next Canadian federal election. The initiative includes a digital news literacy campaign and cyber hygiene guide.
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The Future Of Marketing Is Marketing As A Service
Data, especially mobile data, gives companies the ability to personalize user experiences down to each individual consumer. However, this proliferation has made personalization an expected marketing necessity that must be baked into a brand’s strategy.
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Google's Sidewalk Labs Signs Deal for 'Smart City' Makeover of Toronto's Waterfront
Sidewalk Labs, a unit of Google’s parent company that is devoted to urban innovation, has signed a deal with Waterfront Toronto, a government agency, to transform Toronto’s waterfront into a data-driven neighbourhood. This is the first such project for the U.S. urban-innovation lab.
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New Microsoft Canada President Makes the Case for “Cool” Canadian Innovation
Kevin Peesker is the newly-named President of Microsoft Canada. In a recent Q&A with reporters, he exclaimed that the global tech community is paying more attention to Canada these days, especially with new innovations coming out of Canada’s Toronto/Waterloo tech corridor.
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