Facebook Aims to Promote Better Journalism
A newly-launched Facebook Journalism Project was announced this week. After a year of fake news controversies, the social media platform wants to collaborate with local news outlets to fight hoaxes and work with educators to promote “news literacy” within digital sources.
Learn more on Adweek
Integrated Branding: Online Marketing Course
Starting Jan 23, CMA’s Integrated Branding is a 10-week online course designed for marketers who are eager to explore how to develop a brand from scratch, how to manage a re-branding project, as well as how to execute successful campaigns. Learn 24/7, even using mobile, on our new learning platform.
Register for the Online Course
The CX Stakes are High
70 percent of CX change initiatives fail. To combat this daunting number, Bond Brand Loyalty’s latest report suggests that organizations should adopt effective communication strategies to ensure a program’s success. Find out how you can design and implement a successful strategy.
Download the report
B2B Predictive Analytics: An Untapped Sector
Predictive analytics and data science has been primarily focused on the B2C space. This article brings to light how predictive analytics solutions can be applied to the B2B sector to gain valuable knowledge. The potential exists to collect rich information about company external data and key decision-makers.
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Welcome New Members! Connect, Learn and Grow with Your CMA
Canada’s leading marketing association is proud to welcome our newest members to the CMA family! Take a look at the organizations that have joined CMA in the last 6 months. If you’re not yet a member, check out how you can grow your business with CMA membership.
Read more on the CMA Blog