The Trump Effect on Canadian Marketing

The Trump Effect on Canadian Marketing

With Trump’s inauguration just hours away, find out how U.S. politics can heavily impact Canadian marketers. From trade and commerce to privacy and cyber regulation, this blog post uncovers the implications of the new political regime on Canada’s marketing community.

Read more on the CMA Blog

Marketing Math: CMA Online Course

As marketers are increasingly responsible for the economic impact of their programs, this hands-on course teaches marketers how to calculate key metrics in today’s business environment. Gain valuable financial concepts using CMA’s new learning platform, now available on mobile.

Register for the Online Course

Discounted Items Need to Reflect Market Prices

Canada’s Competition Bureau fined Amazon $1.1 million for misleading pricing discounts. Amazon relied on its suppliers to provide list prices without verifying that those prices were accurate, misleading consumers on actual bargains.

Find out more from the Competition Bureau

Canada Finalizes Changes to Nutrition Labelling Requirements for Packaged Foods

To follow the Minister of Health’s Healthy Eating Strategy launched in October 2016, final amendments were made to the Food and Drug Regulations - Nutrition Labelling, Other Labelling Provisions and Food Colours document published in the Canada Gazette.

View the article

Understanding Web Accessibility – Why You Need to Listen Up!

In this recent blog post, discover how businesses can benefit from becoming more accessible and how organizations should consider their legal responsibilities on accessibility best practices. To learn more, join us on January 25 for a free roundtable led by accessibility experts.

Attend the Accessibility Roundtable

Tags: Trump, canadian marketing, Marketing Math, Amazon, Nutrition Labelling, Web Accessibility