2018 Top 5 Picks

  • CMA Advocacy in Action – Summer 2018 Update

    It’s been a busy first half of 2018 for the advocacy team at the CMA. From government consultations, to webinars and publishing new member content, the flurry of activity never ceased. To get … more

  • Going Beyond Traditional KPIs

    Today, marketers have access to more data and tools than ever, yet marketers' ability to develop meaningful insight and solve business challenges hasn't seen much improvement. Gurman Hundal, CEO at … more

  • How Healthy is Your Email Marketing ROI?

    In a new report "The State of Email Marketing", global research firm Demand Metric partnered with Return Path to uncover the objectives, tactics, challenges, and performance of B2B and B2C … more

  • Must Reads from CMA's Digital Marketing Council #50

    Why are ads in trustworthy environments becoming significantly more effective? Is online advertising outperforming TV spending? How are leading brands building trust via social media? What does … more

  • Changes to Canada's Privacy Laws Looming

    Major announcements this week called for immediately developing a national data strategy and amending Canada’s private-sector privacy law. The Canadian government announced that it plans to … more

  • Achievements Worth Celebrating

    Get inspired by last year’s winners and get started on your submissions before it’s too late.  With only one month until entries are due we wanted to remind our readers that you … more

  • GDPR Goes into Force Next Week - Are You Ready?

    On Friday, May 25, the European Union’s (EU) General Data Protection Regulation (GDPR) comes into force. The law applies to any organization, wherever located, that uses the personal … more