Find 2018 Top 5 from the Canadian Marketing Association.

• What Even is a Vice Anymore?

  Jun 14 2019 4:00 PM

  Ipsos’ latest edition of What the Future (WTF), backed by a global survey, explores the changing definition of “vices.” Will consumer interest be enough to fuel the projected … more

• A Portrait of Canada's Gen Z

  Jun 7 2019 11:14 AM

  While much of the marketing world has spent the past decade figuring out millennials, the cohort behind them, Gen Z, has grown to represent 25% of the Canadian population and $50 billion in buying … more

• Why Aren't People Mentoring Anymore?

  May 31 2019 10:52 AM

  Over the last several years, companies have cut corporate mentorship programs, and it’s getting harder for younger staff to find the time to meet and learn from more senior managers and … more

• Government releases Digital Charter for Canada, announces review of PIPEDA and more

  May 24 2019 11:56 AM

  Earlier this week, the federal Minister of Innovation, Science and Economic Development, the Hon. Navdeep Bains, released a Digital Charter for Canada and a white paper on PIPEDA. He indicated that … more

• CMA Launches CMA NXT to Help Students Forge a Meaningful Marketing Career Path

  May 17 2019 12:39 PM

  We’re excited to announce the launch of CMA NXT, an online program that will help Canadian university and college students forge a meaningful career path in marketing and set them up for … more

• CMA Café Exceeds Annual goals, Serving Up Smart Conversations and Driving Connections Among Senior Marketing Leaders

  May 10 2019 9:27 AM

  CMA Café, presented by Mastercard, is strengthening the Canadian marketing community by building strategic relationships to share best practices and insights to address current challenges. … more

• Canada’s 2019 Top 10 Most Trusted Brands

  May 3 2019 11:55 AM

  The results are in! The 2019 Gustavson Brand Trust Index (GBTI) measured opinions of over 7,200 Canadian consumers on 313 national brands, across 26 different product categories. Congrats to CMA … more

• A Marketer’s View of Martech

  Apr 26 2019 12:09 PM

  Anyone working in marketing today is dealing with marketing technology (martech), since digital by its very nature is technology-based. The customer’s adoption of digital –particularly … more

• Redefining Creative in a Data World

  Apr 19 2019 3:33 PM

  Data and technology have revolutionized advertising and it has forced marketers to think differently. As much as data has created challenges, it has also created opportunities that brands couldn& … more

• Why Leave $1.4 Billion on the Table?

  Apr 12 2019 10:24 AM

  If your advertising agency identified a simple way to increase your company’s sales by 4% without spending an extra dollar, would you follow their advice? Even if that advice was to shift … more

• Next