Find 2018 Top 5 from the Canadian Marketing Association.

• CMA CEO Calls for Careful Thought on PIPEDA Reform

  Aug 16 2019 12:13 PM

  CMA’s President and CEO John Wiltshire shares his thoughts with The Globe and Mail on the need to find the right balance between meeting consumers’ demands for smart services and … more

• CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules

  Aug 9 2019 10:58 AM

  The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party processing. The additional consent that would be required would not provide … more

• How Does CMA Help Marketers Stay on Top of the Latest Trends?

  Jul 26 2019 2:03 PM

  From marketing insights delivered right to your inbox, guides to help you ensure compliance, events that bring together industry experts on hot topics, and countless learning opportunities, the CMA … more

• CMA Awards Ranked Again As #1 Marketing Event in Toronto!

  Jul 18 2019 8:49 PM

  BizBash just released Toronto’s Top 100 Events and we’re thrilled that the CMA Awards Gala has once again been ranked as the #1 Advertising & Marketing Event in Toronto! To choose … more

• The Growing Relationship Between Martech & Blockchain

  Jul 15 2019 10:46 AM

  Blockchain-based marketing technology is about to add another level of data that marketing leaders can use. In its latest article, the CMA’s Martech Council delves into higher-level trends … more

• What Do “Publicly Available Information” and a Cassette Tape Deck Have in Common?

  Jul 5 2019 11:27 AM

  Do marketers need to obtain consent to use personal information if it’s publicly available? Check out this blog from the CMA’S Privacy and Data Committee to find out how to comply with … more

• Important Updates to CMA Code of Ethics & Standards of Practice

  Jun 28 2019 11:08 AM

  The CMA Code of Ethics & Standards of Practice is undergoing a full review and refresh this year, with updates being released in stages. This first update includes the addition of an agency … more

• How Will Organizations Adapt their Customer Experience in a World of AI?

  Jun 21 2019 3:52 PM

  CMA’s CX Council explores AI in the world around us: how businesses are keeping up, how customers are affected and the impact on businesses. Check out their latest post

  Download. Listen. … more

• What Even is a Vice Anymore?

  Jun 14 2019 4:00 PM

  Ipsos’ latest edition of What the Future (WTF), backed by a global survey, explores the changing definition of “vices.” Will consumer interest be enough to fuel the projected … more

• A Portrait of Canada's Gen Z

  Jun 7 2019 11:14 AM

  While much of the marketing world has spent the past decade figuring out millennials, the cohort behind them, Gen Z, has grown to represent 25% of the Canadian population and $50 billion in buying … more

• Next