Find 2018 Top 5 from the Canadian Marketing Association.

• SickKids and Mount Sinai Get Together for Valentine’s Day

  Feb 14 2020 10:09 AM

  The SickKids Foundation is showing love for its neighbours with a Valentine’s Day spot that it co-branded with Mount Sinai Hospital. Their campaign highlights how quality-of-life programs can … more

• Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation

  Feb 7 2020 11:54 AM

  While product benefits and features used to reign supreme, digital channels have democratized product and elevated the focus on the customer. Nick So, VP of Delivery at WiderFunnel Marketing and … more

• Three Traits of a Successful CMO

  Jan 31 2020 9:49 PM

  We live in an era of disruption and uncertainty, and the marketing profession is evolving more rapidly than ever before. CMA President and CEO John Wiltshire shares that a CMO should live and … more

• Influencer Marketing Rules – A Primer

  Jan 26 2020 1:28 PM

  Truthfulness is vital to earning and retaining consumer trust and is an embedded principle within our Code of Ethics and Standards of Practice. To uphold that trust, influencers must ensure content … more

• What Will Marketing Look Like in 2030?

  Jan 17 2020 6:44 PM

  With 2020 upon us, everyone is talking about the new decade. Think with Google asks what will marketing look like 10 years from now?

  Watch the feature of the week

  Customer Experience: As Simple … more

• Insights and Analytics: What’s in Store for 2020?

  Jan 15 2020 4:14 PM

  In early December, the Insights Council met to discuss their predictions for 2020. While members brought different perspectives to the table, the Council agreed on five key themes that will be the … more

• CMA Advocacy in Action: 2019 Wrap-Up

  Dec 20 2019 10:36 AM

  As another productive year draws to a close, we’ve compiled a review of major regulatory activities since our mid-year update. Catch-up on developments in privacy, data protection and anti- … more

• Reputation Should Be Managed as a Financial Asset

  Dec 17 2019 9:08 PM

  CMA B2B Council member, Janine Allen, comments on why reputation and trust management are so important for marketing and communications professionals, and why they should be a strategic priority. … more

• The Martech Bookshelf: CMA Martech Council’s Top 10 Favourite Reads

  Dec 6 2019 11:36 AM

  Are you on the hunt for a martech book to dive into over the winter months? Look no further!  Members of the CMA Martech Council have compiled a list of their top 10 favourite reads on topics … more

• 1,200 Attendees Celebrate Canada’s Top Marketers at Sold-Out Gala

  Nov 29 2019 12:33 PM

  Premiere Award winners include the Marketer of the Year, presented by IGM Financial: Antoinette Benoit, SVP & CMO of McDonald’s Canada; the Best of the Best Award was presented to& … more

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