Find 2018 Top 5 from the Canadian Marketing Association.

• Demystifying martech, Part 1: The Evaluation Process

  Dec 4 2020 11:37 PM

  Choosing a martech solution that suits the objectives and goals of your business can seem overwhelming, but it doesn’t need to be. In the first article of a series, Isaac Adejuwon, Martech … more

• Consumer demand hasn’t gone away, it’s gone digital

  Nov 27 2020 11:33 PM

  Over the past few months, it’s become clear that life is not the same. And consumer demand isn’t the same either. Consumers are looking for businesses to meet them where they are — … more

• Over 1,300 tune in for the 2020 CMA Awards!

  Nov 20 2020 11:20 PM

  Last night the marketing community came together online to celebrate excellence in our profession and announce the establishment of National Marketing Week. Congratulations to all our 2020 winners, … more

• Put away your sweatpants for just one night: It’s the CMA Awards

  Nov 13 2020 11:14 PM

  Last year’s Lifetime Achievement Award recipient Stephen Brown, CEO of Fuse Create, is ready to dress in his finest to attend this year’s CMA Awards Show & Gala …COVID-style. … more

• COVID-19’s impact on consumer sentiment and behaviour

  Nov 6 2020 11:03 PM

  As the pandemic continues, organizations are monitoring consumer behaviour to predict trends and forecast outcomes. Jennifer Lang, CX Council member and VP, Customer Experience, Innovation & … more

• Invest with intention

  Oct 30 2020 10:59 PM

  Local news is essential to elevating diverse voices and increasing civic engagement. Sarah Thompson, CSO of Mindshare Canada and Co-Chair of the CMA Media Council, shares her perspective on why … more

• Navigating sponsorships in times of uncertainty

  Oct 23 2020 10:40 PM

  With live events on hold and consumer habits and attitudes changing rapidly, sponsored properties and brands have had to shift their plans, expectations and KPIs to adjust to the current climate. … more

• CMA elevates marketing's voice on data privacy

  Oct 16 2020 10:37 PM

  Privacy has been an increasingly important public issue during the pandemic, with the introduction of the COVID alert tracing app, and organizations reaching out to consumers on a more digital … more

• New survey gauges sentiment on the current and future state of digital marketing

  Oct 9 2020 10:31 PM

  With budgets tight due to COVID-19, brand marketers slashed their reliance on media and creative agencies in 2020 more than any year in the past decade, bringing various advertising tactics in- … more

• Maintaining a healthy brand: Tips for conducting a brand health check

  Oct 2 2020 10:23 PM

  Maintaining a healthy brand: Tips for conducting a brand health check

  In a year like no other, there’s never been a better time to examine your organization’s core identity and brand. … more

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