Find 2018 Top 5 from the Canadian Marketing Association.

• Marketing Connected – Resources for Marketers During the Pandemic

  Mar 27 2020 9:45 AM

  Access the latest thought leadership on marketing during the pandemic and find out about resources and to support the Canadian marketing community during this unprecedented time. Our new Marketing … more

• CMA Members: Continuing Professional Support

  Mar 20 2020 9:51 AM

  The well-being of our members, employees, volunteers and event attendees continues to be a top priority. In response to recommendations from government and public health officials that all … more

• Statement from the CMA on COVID-19

  Mar 13 2020 11:18 AM

  While the overall public health risk remains low at this time, concerns about COVID-19 have started to impact decisions regarding public gatherings. Given the uncertainty around the spread of COVID- … more

• Martech Implementation in B2B Marketing: Insights from the CMA B2B Council

  Mar 6 2020 10:09 AM

  What do B2B marketers need to know when it comes to changing up their martech applications? Several members of the CMA B2B Council share their insights on the challenges and considerations … more

• Competition Bureau Increasing Scrutiny of Anti-Competition and Deceptive Marketing

  Feb 21 2020 1:26 PM

  The Competition Bureau’s strategic vision for the next four years includes focusing enhanced enforcement efforts on online marketing using new, sophisticated tools. In addition, it will … more

• New Research Shows Growing Support for Marketing Designation

  Feb 28 2020 1:34 PM

  A new survey of 250 Canadian business leaders by Key Media and the CMA reveals just how valuable professional designations like CM have become. Find out more

  Tips for You and Your Customers As We … more

• SickKids and Mount Sinai Get Together for Valentine’s Day

  Feb 14 2020 10:09 AM

  The SickKids Foundation is showing love for its neighbours with a Valentine’s Day spot that it co-branded with Mount Sinai Hospital. Their campaign highlights how quality-of-life programs can … more

• Disruptors vs Incumbents: The Driving Force of Customer Experience Innovation

  Feb 7 2020 11:54 AM

  While product benefits and features used to reign supreme, digital channels have democratized product and elevated the focus on the customer. Nick So, VP of Delivery at WiderFunnel Marketing and … more

• Three Traits of a Successful CMO

  Jan 31 2020 9:49 PM

  We live in an era of disruption and uncertainty, and the marketing profession is evolving more rapidly than ever before. CMA President and CEO John Wiltshire shares that a CMO should live and … more

• Influencer Marketing Rules – A Primer

  Jan 26 2020 1:28 PM

  Truthfulness is vital to earning and retaining consumer trust and is an embedded principle within our Code of Ethics and Standards of Practice. To uphold that trust, influencers must ensure content … more

• Next