Find 2018 Top 5 from the Canadian Marketing Association.

• Why Leave $1.4 Billion on the Table?

  Apr 12 2019 10:24 AM

  If your advertising agency identified a simple way to increase your company’s sales by 4% without spending an extra dollar, would you follow their advice? Even if that advice was to shift … more

• What Leading B2B Experts Have to Say About B2B Marketing

  Apr 5 2019 1:13 PM

  Our key thought leaders, who will be at next week’s CMAb2b morning event, share their POV about the latest topics in B2B marketing.  We’ll be covering everything from trends, … more

• Why Changes to Trademark Law Matter and What You Can Do to Prepare

  Mar 29 2019 11:13 AM

  Have you considered how upcoming changes to Canadian trademark rules will impact your business? How will your timelines and processes evolve to account for this shift? At CMA’s Future-Proof … more

• CMA Comments on 2019 Federal Budget

  Mar 22 2019 9:39 AM

  The CMA issued a media release to comment on initiatives in the federal budget, including creation of a Digital Democracy Project, and the modernization of regulatory frameworks to accommodate … more

• Canadian Tech Companies Don’t Scale Well: Is Marketing the Game-Changer?

  Mar 15 2019 11:27 AM

  An analysis of challenges facing the Canadian technology sector, with key takeaways for start-ups and scaleups that want to succeed. 

  Check out the blog post

  Competition Bureau Publishes … more

• Want to trademark a scent, 3D object, hologram and more? Here’s what you need to know

  Mar 8 2019 1:29 PM

  There’s good news and bad news for marketers in Canada’s new trademark law, set to come into effect on June 17 of this year. The good: companies will be able to trademark a wide range … more

• Measuring Impact and Social ROI

  Mar 1 2019 10:28 AM

  We are all trying to make an impact. We want the people we serve, the issues we tackle and the communities we build to be better because of our efforts. How can we measure impact, outcomes and … more

• New Transparency Framework Helps Companies Inform Consumers about Privacy and Build Greater Loyalty

  Feb 22 2019 9:44 AM

  Are you looking for new ways to provide consumers with clear, user-friendly information about how you collect, use and share their personal information? Are you looking for ways to build more … more

• The Secret to Millennial Marketing

  Feb 15 2019 12:19 PM

  Customer experience expert and Chair of CMA’s CX Council, John Bardawill, sits down with Breakfast Television to talk about the power of FOMO and how marketers use it to sell to millennials. … more

• Getting to Wow: 3-Step Storytelling from a Quant Researcher

  Feb 8 2019 12:30 PM

  Behzad Ghotb, Strategy and Insights Lead, Marketing at Google shares tips on getting an ‘Oh Wow’ from your audience when presenting complex, technical and challenging data.

  Check out … more

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