Find 2018 Top 5 from the Canadian Marketing Association.

• Living your brand purpose during a pandemic

  Sep 4 2020 12:03 AM

  Harry Rosen’s CMO, Trinh Tham, shares how the brand continues to evolve and pivot its plans despite store closures during the lockdown.

  Read the blog post

  CMA Councils reading list, Part 2 … more

• Cross Media Measurement: A unicorn in the making?

  Aug 28 2020 11:32 PM

  What is Cross Media Measurement (CMM), and why is it important to the media industry? CMA Media Council members Peter Boggs and Mary Kreuk share their insights on the value of CMM for agencies, … more

• CMA CEO update on conversations with Facebook

  Aug 21 2020 11:24 PM

  John Wiltshire, the CMA’s President and CEO, reflects on his conversations with Facebook since last month’s advertising boycott. He recommends that brands consider optimizing their … more

• CMA’s New Talent Council

  Aug 14 2020 11:19 PM

  Our brand-new Talent Council will be hard at work this term addressing issues and topics such as competency building, attracting, and retaining the best talent, and tackling systemic racism and … more

• The Chartered Marketer designation: Turning career goals into career realities

  Aug 7 2020 11:12 PM

  What is the Chartered Marketer designation? How does it get emerging marketers to the next stage in their careers? To help illustrate how marketers can rise to the top with the CM designation, we … more

• CX during the pandemic: Five lessons learned

  Jul 31 2020 11:05 PM

  How have customer experience expectations evolved as a result of COVID-19? Outgoing CX Council Chair John Bardawill shares his insights on how organizations can innovate and adjust their practices … more

• Innovation through look-alike sampling

  Jul 24 2020 10:49 AM

  Entrepreneurs all over the world are innovating like never before. They are experimenting with new ways to increase revenue and present their services, new “experiences” for customers … more

• Flashback to our 2019 Best of the Best Award Winner

  Jul 17 2020 1:45 PM

  Remember when Black & Abroad took home the most Gold wins at last year’s CMA Awards Gala? They also were presented with the 2019 Best of the Best Award for their powerful Go Back to … more

• Standing together against hate is universal and necessary

  Jul 3 2020 2:26 PM

  As the voice of the marketing profession in Canada, the CMA strongly supports brands who use their influence to affect positive social change. We support measures to eliminate hate speech that … more

• BNN Bloomberg and CMA discuss marketers’ role in eliminating hate

  Jul 10 2020 10:13 AM

  Our President and CEO, John Wiltshire, appeared on BNN Bloomberg to discuss brand safety and consumer concerns in relation to hate speech on social media.

  Watch the segment

  Five new human truths … more

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