2019 Top 5 Picks

Find 2018 Top 5 from the Canadian Marketing Association.

  • Living your brand purpose during a pandemic

    Harry Rosen’s CMO, Trinh Tham, shares how the brand continues to evolve and pivot its plans despite store closures during the lockdown.

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    CMA Councils reading list, Part 2 … more

  • Cross Media Measurement: A unicorn in the making?

    What is Cross Media Measurement (CMM), and why is it important to the media industry? CMA Media Council members Peter Boggs and Mary Kreuk share their insights on the value of CMM for agencies, … more

  • CMA CEO update on conversations with Facebook

    John Wiltshire, the CMA’s President and CEO, reflects on his conversations with Facebook since last month’s advertising boycott. He recommends that brands consider optimizing their … more

  • CMA’s New Talent Council

    Our brand-new Talent Council will be hard at work this term addressing issues and topics such as competency building, attracting, and retaining the best talent, and tackling systemic racism and … more

  • CX during the pandemic: Five lessons learned

    How have customer experience expectations evolved as a result of COVID-19? Outgoing CX Council Chair John Bardawill shares his insights on how organizations can innovate and adjust their practices … more

  • Innovation through look-alike sampling

    Entrepreneurs all over the world are innovating like never before. They are experimenting with new ways to increase revenue and present their services, new “experiences” for customers … more