Find 2018 Top 5 from the Canadian Marketing Association.

• The Secret to Millennial Marketing

  Feb 15 2019 12:19 PM

  Customer experience expert and Chair of CMA’s CX Council, John Bardawill, sits down with Breakfast Television to talk about the power of FOMO and how marketers use it to sell to millennials. … more

• Getting to Wow: 3-Step Storytelling from a Quant Researcher

  Feb 8 2019 12:30 PM

  Behzad Ghotb, Strategy and Insights Lead, Marketing at Google shares tips on getting an ‘Oh Wow’ from your audience when presenting complex, technical and challenging data.

  Check out … more

• Learning Martech: An Inventory of Resources to Advance Your Knowledge

  Feb 1 2019 1:14 PM

  Interested in learning more about martech and how it can enable marketing operations? This rich repertoire of resources such as articles, blogs, infographics and tutorials will teach you a lot … more

• 2019 Hot Topics in Data & Insights

  Jan 18 2019 11:35 AM

  The CMA Insights Council recently discussed trends and hot topics that data-driven marketers should watch for in 2019. This lively discussion with data scientists, strategists and research … more

• Protecting Personal Information: Cannabis Retailers and Purchasers Take Note

  Jan 4 2019 11:17 AM

  The Office of the Privacy Commissioner of Canada (OPC) recently released guidance around the obligations of cannabis retailers and their customers’ rights under PIPEDA.

  Read the key … more

• The 5 Biggest Marketing Trends For 2019

  Jan 11 2019 10:56 AM

  In this new age of customer experience, a combination of data and creativity is going to set the leaders apart from the laggards. But that’s not all.

  Find out more

  In Marketing a Service … more

• CMA Publishes Guide on Transparency about Personal Information

  Jan 25 2019 10:34 AM

  This guide sets out a Transparency Framework to help organizations provide clear, user-friendly information about how consumers’ personal information is collected, used and shared. CMA … more