D2L Selected by the Canadian Marketing Association To Give Marketers New Skills

D2L Selected by the Canadian Marketing Association To Give Marketers New Skills

Brightspace engages professional learners on all devices with multimedia content, gamification and self-assessment

WATERLOO, ON—December 1, 2016—Marketers in Canada are now able to learn the newest marketing skills wherever and whenever they want. The Canadian Marketing Association (CMA) has selected D2L’s award-winning Brightspace Learning Management System (LMS).  This platform offers interactive, personalized learning to marketing professionals enrolled in CMA’s online courses.

CMA’s approach to education is to provide learning experiences ‘by marketers for marketers,’ which requires a turnkey LMS that can deliver dynamic online courses to facilitate competency-based learning. With D2L’s Brightspace, the CMA, Canada’s #1 marketing association,  has adopted a modern, multimedia solution.

“We’re excited to be working with the CMA and its community across Canada,” said John Baker, CEO of D2L. "Today's marketers expect a learning experience that is completely personalized: relevant and interactive, delivered on their time and in the formats they choose. Brightspace was created to do exactly that and we look forward to helping the CMA engage thousands of marketers across the country.”

“Our profession is evolving faster than ever so marketers need to continually learn and apply new skills to remain competitive,” said Doug Brooks, President & CEO at the CMA. “We’ve chosen D2L’s Brightspace as our learning platform as it’s easy to use, sleek and engaging to support students on their path to their Certified Marketing Specialist™ designation.” For more information regarding CMA’s online courses, please visit CMAcourses.ca.

Tags: brightspace, professional development, d2l, marketers, learning management system, education