August 4, 2020
Now that the window for regular CMA Awards has closed, I am happy to report that the number of entries has exceeded our expectations. We are grateful to the marketing community for … more
July 27, 2020
In June, we announced the creation of our Talent Council, co-chaired by Nardia Ali (Ogilvy) and Mehdi Rahman (Spin Master). The Council will begin meeting next week to focus on its … more
July 20, 2020
People have been telling us that the CMA voice is being heard loud and clear during the pandemic.
That is good to hear. Since mid-March, with the onset of COVID-19, … more
July 13, 2020
The CMA is a professional association. We exist to elevate the profession of marketing. To make marketing matter, so to speak. This involves having points of view on important matters.& … more
June 5, 2020
Black lives matter. The CMA stands in solidarity with the fight against racism.
There is systemic racism in Canada and the time has come for all of us to pull together, listen and … more
July 2, 2020 – Toronto, ON – The Canadian Marketing Association (CMA) today issued a statement announcing that it has initiated a conversation with Facebook to reinforce the need to … more
July 2, 2020
Standing together against hate is universal and necessary. As the voice of the marketing profession in Canada, the Canadian Marketing Association (CMA) strongly supports brands who use … more
June 29, 2020
The CMA has been on a virtual cross-country journey over the past few months, as the pandemic accelerated our plans to connect with marketers from coast to coast. Going virtual made … more
June 22, 2020
In my last Marketing Connected LIVE session, our new Board Chair Steve Mast said that our Thought Leadership Councils are the pulse of the marketing community.
I wholeheartedly … more
June 15, 2020
Calling experiences virtual or “not quite real” doesn’t do them justice.
The pandemic is forcing us to reimagine many aspects of society. I am blown away by how … more