October 19, 2020

Have you ever done the exercise where you have to choose an epitaph for your tombstone? Mine would be “Onwards”. Life is full of surprises, blind alleys, mirages.& … more

Ensuring Canada’s marketing community is prepared for significant changes to privacy rules

Toronto, ON – October 19, 2020 – The Canadian Marketing Association (CMA) is pleased to … more

October 13, 2020

To state the obvious, privacy is a personal thing. Some of us don’t mind sharing personal information – at least in some situations – while others are more … more

Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before   Toronto, ON – October 8, 2020 – With budgets tight due to COVID-1 … more

October 5, 2020

I have had the privilege of speaking with hundreds of leaders within all areas of the marketing ecosystem over the past six months. We have discussed not only how they are coping, … more

A patchwork of legislation will limit consumer choice and impede trade and investment

To read this in French, click here.

Toronto, ON – Sep 29, 2020 – The Canadian Marketing Association … more

Un patchwork de législations limitera le choix des consommateurs et entravera le commerce et l'investissement

Pour lire ce texte en anglais cliquez ici.

Toronto, ON - 29 septembre 2020 - L' … more

September 21, 2020

As I write this note, a second wave of COVID-19 cases has hit many parts of Canada. A degree of optimism has given way to increasing uncertainty.

Perspective and positivity are … more