Riipen and the Canadian Marketing Association Team Up to Deliver Experiential Learning Opportunities to Post-Secondary Students
TORONTO, June 21, 2018 – It’s an age-old question for both undergraduate and continuing education students who are interested in upgrading their skills and/or going back to school, either because they are underemployed, want to advance in their careers or are looking to switch industries. To help tackle this conundrum, the Canadian Marketing Association (CMA) has partnered with Riipen to provide opportunities to post-secondary students through live, industry project-based learning.
Riipen’s innovative “micro-experiences” can be incorporated into classrooms and other parts of academic life to better align post-secondary education with current labour market needs. Graduates will learn the skills needed for success in the workforce, while gaining first-hand experience with a broad network of potential employers.
For CMA, “this new partnership creates opportunities to enhance our student-focused learning environment in a compelling and interactive way,” noted Tim Bishop, Vice-President, Marketing & Member Engagement. “With the launch of our Chartered Marketer designation, CMA is creating significant new pathways for students to gain entry into the marketing profession and for existing marketers to upgrade their skills and expertise.”
"We're proud to be working with the CMA and its members to kick-start Riipen's latest collaboration,” says Dana Stephenson, Co-Founder, Director of Academic Partners, Riipen. “We're committed to expanding experiential learning opportunities for all students. Gone are the days of dated textbook case studies on fake companies with no real-world application."
The Ontario Ministry of Advanced Education and Skills Development (MAESD) awarded Riipen $735,000 in funding to support the development of an ecosystem of industry partners. The funding will support eligible projects through March 2019 and serves to enhance Ontario’s continuing efforts to deliver experiential learning opportunities to every student in the province. It will also allow Riipen to subsidize a substantial portion of the cost of its platform to organizations of all sizes interested in participating in real-world project initiatives at Ontario’s educational institutions.
Riipen is an experiential learning platform on which organizations of all sizes and students of all backgrounds can engage actively, frequently and authentically. Riipen partners with academic institutions across North America to scale experiential learning opportunities on campus dramatically, both inside and outside of the classroom, providing educators, students and industry partners with the tools needed for effective and beneficial collaboration. Based in Vancouver and Toronto - and operating across North America - Riipen launched its market-leading platform in January 2017 and has already supported over 20,000 student experiences through the platform across 130 campuses and 1,500 industry partners.
To learn more about how you can get involved in a student project experience, please connect with our team or visit www.riipen.com/CMA to speak to a Riipen representative today.
About the Canadian Marketing Association (CMA)
CMA is the preeminent voice, advocate and advisor of the Canadian marketing profession. CMA’s 400+ corporate members share thought leadership, participate in professional development offerings and contribute to a balanced environment where consumers are respected while businesses can thrive. CMA’s Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. CMA champions self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice, plus resources for consumers to better understand their rights.
For More Information:
Irisa Chan, Kaiser Lachance Communications, firstname.lastname@example.org, 647.725.2520 x225.
Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association, tbishop@theCMA.ca, 416.420.9420, www.theCMA.ca
Our thanks to our partner, Cision, for distributing this announcement.