CMA Café exceeds annual goals, serving up smart conversations and driving connections among senior marketing leaders

CMA Café exceeds annual goals, serving up smart conversations and driving connections among senior marketing leaders

TORONTO, ON – May 7, 2019 – The Canadian Marketing Association (CMA) today announced that its recently launched CMA Café, presented by Mastercard has already exceeded its 2019 goals.

CMA Café, presented by Mastercard is strengthening the Canadian marketing community by building strategic relationships to share best practices and insights to address current challenges,” said Tim Bishop, the CMA’s vice-president, marketing and experience. “The response has been tremendous, in terms of participation and feedback.”

In the first 30 days, more than two dozen hosts signed up, which exceeds the program’s target of 25 sessions in the first year. More than 200 marketers have already joined the platform – which is twice the number we expected in the first month and, after attending one session, many participants are registering to attend more.

The program provides an opportunity for senior marketers (director-level and up) to expand their networks and participate in open, roundtable discussions with Chief Marketing Officers and Chartered Marketers (CMs) to gain valuable industry insights. It is available to CMA members at no cost, thanks to the generous support of Mastercard.

“In today’s fast-paced world, marketers who think strategically and are aware of the latest developments in marketing, particularly marketing technologies, are essential participants in corporate decision-making,” said Kobi Gulersen, vice president, B2B and product marketing, for Mastercard in Canada. “This program helps marketers build meaningful connections, expand networks, and further their professional development and growth by giving them opportunities to learn from innovative industry leaders.”

The program connects people to peers based on their role, career goals and professional interests. In-person events bring senior marketers together to share knowledge and create new connections that can lead to more innovative, inclusive, creative and high-performing professionals. It features roundtable discussion on a current topic, with up to 10 marketers, and includes aspirational messages from the host about their career journey. Recent hosts include:

  • Kerri Dawson, VP Marketing & Customer Intelligence, LCBO
  • Bryan Pearson, President, LoyaltyOne
  • Andrea Fiederer, EVP & CMO, goeasy Ltd.

To date, the sessions have covered topics such as Risk-Taking, Engineering Your Marketing Career, The Changing Landscape of Marketing, Unifying Measurement Across Fragmented Media, and What Skills Will the New Work-Force Need as We Move Deeply into the Information Age?

“We’ve received terrific feedback from participants who have really valued the chance to connect with other marketers from multiple industries and hear their perspectives on our ever-evolving profession,” Bishop said. 

About the Canadian Marketing Association

The CMA is the voice of the marketing profession in Canada. With over 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians.


For further information:
Diana Conconi, diana.conconi@kaiserlachance.com, T: 647.725.2520 X 205 | C: 416.562.6717