Media Advisory: Cannabis Marketing Experts to Examine Current and Future State of the Industry

Media Advisory: Cannabis Marketing Experts to Examine Current and Future State of the Industry

Helping Marketers Comply with Legislation and Succeed using Best Practices


TORONTO, ON – November 28, 2019 –  
CMAcannabis, from the Canadian Marketing Association’s Morning Event Series, will provide valuable insights for marketers, agencies, and others (e.g., lawyers, publishers, signage companies) that support marketers in the cannabis sector. Leading experts will share consumer research and explore current and future challenges and opportunities, including how companies can be innovative while complying with restrictive regulations.

Attendees will learn about:

  • Underlying drivers of customer behaviour for alternative cannabis formats, including edibles, beverages, and topicals.
  • How to best use digital techniques to reach and engage consumers in this sector and to measure results of online campaigns.
  • Consumer behavior and attitudes toward cannabis-infused products.
  • In-depth perspectives from members of the CMA Working Group on Cannabis Marketing on how marketers can work effectively within the Cannabis Act.

Event details

When: Thursday, December 5, 2019, 8:00-11:30 a.m. ET. (remarks begin at 8:20 a.m.)
Where: Artscape Sandbox, 301 Adelaide Street West, Toronto [Map]
Who:
       • Margaret McKellar, Vice President of Brand Strategy, Kantar
       Jim Davis, Head of Sales, MiQ
       Joe Peters, Vice President, Strategy, MiQ
       Pat Pellegrini, President and CEO, Vividata
       Mariana Fonar, JD, MBA, General Counsel and Corporate Secretary, Lift & Co.
       Chris Bolivar, Vice President, Brand & Marketing, Fire & Flower
       Rebecca Brown, CEO, Crowns Agency
       Kirsten Craig, Client Partner, Twitter
       Jennifer McKenzie, Partner, Bereskin & Parr

About the Canadian Marketing Association
The CMA is the voice of the marketing profession in Canada. With more than 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians.


For more information, to RSVP or to schedule a photo or interview opportunity:
Shane Madill, Kaiser Lachance Communications, shane.madill@kaiserlachance.com, 647.725.2520 x207.