Media Advisory: Experts Brief Companies on Sweeping Changes to Trademarks Law

Media Advisory: Experts Brief Companies on Sweeping Changes to Trademarks Law

Canada’s Trademark Laws: Learn Key Insights to Protect your Brand

New Rules Present Opportunities and Challenges

TORONTO, March 18, 2019
CMA Future-Proof Your Brand will delve into what every brand manager, agency and brand lawyer needs to know about sweeping changes to Canada’s laws that will transform the trademarks landscape in Canada.

The changes, which take effect on June 17, enable Canadian companies to trademark sounds, scents, tastes, textures, holograms, moving images and more. The legislation also poses some challenges.

The CMA invites members of the media to CMA Future-Proof Your Brand to learn how companies can avoid the risks and maximize the opportunities presented by Canada’s new Trademarks Act.

Event Details
What: CMA presents Future-Proof Your Brand
When: Wednesday, March 27, 2019, from 8:00 to 10:00 a.m. ET
(presentations begin at 8:25 a.m.)
Where: Fogler, Rubinoff LLP: TD Centre North Tower, 77 King Street West, 30th Floor, Toronto [Map]
Who:  CMA Future-Proof Your Brand will feature the following speakers:
  • Colleen Spring Zimmerman, Partner, Fogler, Rubinoff  LLP
  • Admira Nezirevic, Vice President, Ove Brand | Design, A Publicis Worldwide Company
  • Catherine Douglas, Trademark Agent & Sr. Law Clerk/Paralegal, Marketing & Advertising, Sobeys
  • Kim Koster, Executive Director, Account Planning Group of Canada  (moderator)

About the Canadian Marketing Association

The CMA is the voice of the marketing profession in Canada. With more than 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors.

We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians. 

For more information, to RSVP or to schedule a photo opportunity:
Daniel Ross
Kaiser Lachance Communications
647.725.2520 x218