Media Advisory: Industry Leaders Discuss the Future of Media in Marketing

Media Advisory: Industry Leaders Discuss the Future of Media in Marketing

New Insights, Trends and Tools Present Opportunities for Innovation


TORONTO, September 26, 2019CMAmedia, from the Canadian Marketing Association’s Morning Event Series, brings together agencies, media suppliers and content specialists to discuss the latest in media innovation and entertainment.

Presentations include:

  • Release of the latest digital marketing insights and trends from the 2019 Digital Marketing Pulse Survey, now in its 13th year,
  • Finding the right balance between long-term brand building and short-term performance marketing,
  • Bridging the language and reporting gap between marketing and PR, and
  • The growth of podcasts and what It means for advertisers.

The CMA invites members of the media to CMAmedia to hear about the increasing and innovative role media and new digital solutions play in the marketing mix today.


Event Details

What:      CMAmedia Morning Event Series
When:     Wednesday, October 2, 2019, from 8:00 to 11:35 a.m. ET
                (opening remarks begin at 8:20 a.m.)
Where:    Artscape Daniels Launchpad, 130 Queens Quay, 4th Floor, Toronto [Map]
Who:              

  • Adrian Capobianco, President, Vizeum Canada
  • Steve Levy, Chief Operating Officer, Ipsos Canada
  • Hilary Borndahl,Vice President, Analytics, Brand & Marketing ROI, Kantar
  • Sharlene Dozois, Senior Vice President, Sales & Client Experience, Cision
  • Vittoria Natarelli, Account Director, Empathy Inc
  • Reagan Zuzarte, President, Triangles and Co-Chair, CMA Media Council
  • Andrea Sharkey, Director of Market Insights, CBC/Radio-Canada
  • Nick Necsulescu, Director, Customer Data and Insights, World Vision Canada


About the Canadian Marketing Association

The Canadian Marketing Association is the voice of the marketing profession in Canada. With more than 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. We act as the primary advocate for marketing with governments, regulators and other stakeholders. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up to date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians. 


For more information, to RSVP or to schedule a photo or interview opportunity:

Shane Madill, Kaiser Lachance Communications
shane.madill@kaiserlachance.com, 647.725.2520 x207