June 29, 2020
The CMA has been on a virtual cross-country journey over the past few months, as the pandemic accelerated our plans to connect with marketers from coast to coast. Going virtual made the CMA’s value proposition accessible to everyone. For example, more than 40% of our users on the CMA NXT platform and one-third of active learners in the Chartered Marketer program hail from provinces outside Ontario.
Programs that we now offer fully online include:
- CMA NXT – our cutting-edge career guidance platform aimed at students and young professionals but with valuable advice for anyone facing or contemplating a career pivot,
- The Chartered Marketer (CM) designation, which strengthens your credibility and desirability in the eyes of prospective employers,
- Our certificate courses, covering relevant marketing topics based on the latest industry best practices to help marketers reach their full potential,
- Marketing Connected LIVE , an interactive webinar series where I talk to Canadian marketing leaders, futurists and forecasters about how organizations can innovate and prepare for recovery,
- Our popular Morning Events, exclusive experiences, and complimentary seminars and workshops, and
- CMA Virtual Café presented by Mastercard , which offers senior marketers opportunities for group networking and the ability to be matched with members who have mutual interests.
As we approach Canada Day, I’d like to know whether you are feeling more connected to the marketing community through these initiatives.
If you are plying your trade somewhere outside the GTA and have some opinions about how the CMA can do a better job representing all Canadian marketers, please send me a note and let me know what you think.
PS. Join me on July 3 for my next Marketing Connected LIVE session, when I speak to Kim Koster and Brady Hambleton about how brands and NFPs can reach consumers and donors in today’s climate and in the months ahead.
Missed an episode of Marketing Connected LIVE? Click here and scroll down to Session Recordings to hear these topics and speakers:
- What's Next for Marketers?
Steve Mast, President and Chief Innovation Officer, Delvinia
- A six-step approach to get your brand back on track
Tony Johnstone, Former Chief Brand Officer, DDB
- Understanding Canadians' behaviour in the age of COVID-19
Jan Kestle, President, Environics Analytics
- Where should brands go next?
Mitch Joel, Founder of Six Pixels Group, Author, Podcaster and Journalist
- The Four Defining Elements of a Successful and Sustainable Business Model
Chris Stamper, Former Chief Marketing Officer, TD Canada