There’s no going back

There’s no going back

February 16, 2021

It’s hard to fully recognize the extent of change in the middle of a crisis. But when the pandemic dust settles, I think that we will all be surprised by the changes, big and small, that have occurred.

A Twilio study recently found that COVID-19 accelerated companies’ digital communication strategies by six years. An article by McKinsey suggested that e-commerce penetration grew as much in three months during 2020 as it had grown in the 10 previous years. 

If you are like me, you are probably unfazed by such facts. Maybe you are saying to yourself: Yup, that makes sense.

But have you asked yourself: What does this mean for me? What are the implications for my staff? What do my employees, partners and customers need to survive – and thrive – in this new age? 

Technical skills for sure. But many of the answers lie in what learning practitioners refer to as the “affective domain.” Soft skills such as critical thinking, resilience and collaboration are incredibly important to carry us through these uncertain times.
The CMA’s learning initiatives combine the cognitive learning you’d expect – including modules on integrated media planning and creating omnichannel campaigns – with opportunities to develop soft skills, like pitching creative and providing peer feedback. All of our courses and seminars are developed and taught by expert marketers who lead by example in demonstrating how to integrate hard and soft skills.

Have you pursued professional development during the pandemic? What did you study, or if you haven’t yet, what’s at the top of your list? Please drop me a line with your thoughts.

Stay safe,

John Wiltshire
President and CEO

P.S. If budgets are tight and you are looking to upskill, why not refer a new member company to us? If the company joins the CMA, your organization will receive referral credits that could be used to register employees for CMA learning initiatives.