‎Many B2B marketers are only now recognizing just how important it is to align their marketing efforts with the ad hoc social selling that’s happening online.

Social media plays a fundamental role in the B2B buying process – and working with your sales team to create and socialize good content can help significantly increase your company’s visibility and ultimately generate positive business results.

So what are the fundamentals of social selling for B2B?

In this podcast, B2B Council member Sue Prigge addresses the best practices around using social to sell and build your brand.

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Tags: B2B, social media, best practices