In this installment of the CMA Digital Marketing Council's podcast, council member Andrew Lane sits down with ecobee's VP of Product, Casey McKinnon to learn about the fast-growing Toronto startup and discuss the emerging world of the Internet of Things and its potential to impact brands and marketers.
Special thanks to Mike Jacobs and his team at The New Business for audio recording and mixing for this episode.
Run of Show
00:43 - The ecobee product and corporate story
01:44 - The consumer benefits of an internet-connected thermostat
04:20 - The power of the data driving internet-connected consumer products
06:43 - Considerations for leveraging and actioning "big" consumer data
09:04 - The promise of the future of voice interfaces
13:37 - The coming battle to own eCommerce in an internet-connected home
16:57 - Considerations for paid search and commerce in a voice-dominated world
20:30 - Building an IoT product roadmap with marketers and consumers in mind
22:58 - Data privacy and consumer value in an IoT world
25:33 - The personal and societal benefits of an internet-connected thermostat