2010 CMA Direct Marketing Conference September 29
It’s time to re-focus on the consumer mindset. New channels have empowered them like never before, making a customer-centric strategy more important now than ever.
New to the CMA DM Conference: an exhibitor showcase.
CMA's Fundraisers Handbook (third edition) – produced by CMA's Not-For-Profit Council September 16
You've got big ideas, a small budget and even bigger expectations from your donors. How do you measure the results that matter most?
Join us on September 16 for the inside track on measurement at our roundtable event hosted by CMA's Not-for-Profit Council.
This event includes the release of CMA's brand new Fundraisers Handbook (third edition) – produced by CMA's Not-for-Profit Council.
CMA Awards Call-for-Entries November 26
The CMA Awards celebrate excellence in marketing.
Judged by our peers, this show is your opportunity, to discover, the campaigns that created a buzz. Discover what was talked about and what we will all aim to dethrone in 2010.
Join us as we celebrate the best in Canadian marketing.
In-House Training/Professional Development -- Register Now
CMA can design, develop and deliver seminars and programs for the unique training needs of your organization. We can adapt any course from our existing roster or create entirely new seminars. In-house training is a cost-effective, highly targeted way to increase organizational effectiveness and enhance job skills and performance.
Two of our most popular in-house seminars are Marketing Math and Marketing 101. For a complete list, visit In-House Training.
For more information, contact Gabriele Janes, Sr. Director, Professional Development at 416-644-3761.
Upcoming Events
September 22
Partnership Seminar Part 1
Discover how to increase your partnership marketing knowledge and help take your business to a whole new level.
October 7
Make Your Mark Women's Conference
A morning of personal development designed to leave you with skills in how best to leverage relationships to further your professional career.
October 26
Predictive Analytics
Adopt the discipline of predictive analytics where businesses use prior or historical information to predict what might happen going forward.
Education/Professional Development
Certificate courses also offered in Calgary, Montreal & Vancouver.
Advanced Marketing Management course
"Developing the Marketing Plan and Leading
It to Success" – next course begins
September 24.
CMA Quick-Start Guide to Video Marketing
The first in a series of digital ‘how to’ resources - with all the essentials to get you started with video marketing.
CMA's latest Leadership Series paper presents a way to view measurement that withstands the “test of time”, irrespective of the introduction of social media into the marketing mix.
New study provides insights into capitalizing on sustainability communication at point of purchase.