In the News

Environmental messaging: Consumers just want the facts
Organizations need to accurately communicate environmental messages or risk loss of consumer trust.

Internet’s interactive capability taking hold
Shift indicative of bigger trend among marketers to obtain measurable online campaign results.

B.C. private-sector privacy law working well
Report concludes that B.C. privacy-sector privacy law appears to be working well and aligns well with federal and Alberta laws.

Marketing Intelligence

Online Retail Marketing FAQs
Learn how four of Canada’s top retailers are integrating their physical stores with strong online presence.

CMA/CPSA and SiriusDecisions B2B Sales and Marketing Integration Survey
Gaining insights into the relationship between the sales and marketing functions of B2B organizations.

Home-Based Agents: The Growing Trend in Call Centres Across Canada
A discussion about the emergence of at-home agents in the contact centre market.

Upcoming CMA Events

June 3
Contact Centre Roundtable
Successful strategies to address difficult H.R. situations

June 24 – 25
Loyalty Marketing Workshop
Loyalty marketing is designed to engender loyalty and increase sales from best customers and is an essential component of any enterprise loyalty strategy.

Interested in seeing more?
Visit our complete Event Calendar.

May 12 – 14
CMA National Convention
& Trade Show

CMA’s National Convention and Trade Show consists of 3 information packed days that will provide you with the tools that are available to help enhance your marketing efforts and lead to greater success. Gain a better understanding of the latest on integration, branding, direct marketing, digital, e-commerce, creative, production and more in one or more of our 25 Concurrent Sessions. With more than just Visionary Keynotes and Concurrent Sessions we offer you and your team practical take back skills and time saving tips that you can implement within your organization.
Register online today
Upcoming CMA Chapter Events
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