CMA Awards Gala
Seminars / Webinars
Building Marketing Intelligence
Direct Engagement Conference
Consumers are conflicted about the kinds of ads and offers they might want to receive when online. On the one hand, there is concern about their personal identities being exploited, on the other, there is an appreciation of special offers from brands, some of which are directed to them as a result of behavioural advertising tactics.
I was pleased to read from The Globe and Mail that a Toronto advertising agency has recently been appointed to work on a branding campaign for Armenia to attract more investment and tourists to its borders. The campaign will begin in 2015, the 100th anniversary of the country’s genocide. The article pointed out that the challenges include the low awareness of Armenia as a travelling and investing destination.
I recently participated in a conference on the value of official government statistics. The topic was important to me because my company builds databases that rely on government-supplied data, such as census and demographics, household surveys, national accounts and compiled tax records. Authoritative government data are not just the key to ensuring citizens are well served by their elected representatives.
CMA in partnership with SiriusDecisions and the Canadian Professional Sales Association (CPSA) conducted the 3rd in a series of benchmarking studies in the fall 2013 examining sales and marketing integration.
The proliferation of social media has meant that brand transparency is no longer a nice-to-have - it's a crucial strategic approach that can dramatically impact a company's long term viability. Effective transparency allows you to develop a story that stimulates purchase intent and revenue growth.
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce. The evolution of the 'traditional purchasing path' to the 'mobile purchasing loop' allows marketers to influence the customer decision-making process through each stage of the 'loop': inspiration, discovery, search & research, fulfilment and post-purchase.
A mobile friendly website is no longer a nice-to-have option for most organizations, rather, it is increasingly necessary for doing business today.
A well-constructed brief ensures marketers, advertisers, and creative leads are all aligned and working towards the best possible outcome for any campaign and/or brand development.
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter. This whitepaper addresses the strategic questions that channel and marketing leaders should be asking themselves when reviewing and considering their mix of channel choices.
Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment.