MPs To Rewrite Canada's Anti-Spam Law (CASL)
By Mark Bourrie Anti-spam legislation has failed to combat malicious emails, MPs yesterday told …
Harnessing Ethnic Insight in Personalized Marketing
By Amalia Tsiongas Personalized Communication Do you engage with your customers through their …
- 5 Questions Small Businesses Should Ask About Their Email Marketing Strategy
With the holiday season approaching, small businesses should assess the effectiveness of their email strategy.
- DAAC Results of Consumer Survey on AdChoices Program
The Digital Advertising Alliance of Canada (DAAC) just released the results of their second consumer survey
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2017 Digital Marketing Pulse Survey
In the 11th edition of this survey, discover a detailed assessment of the digital marketing landscape as seen through the eyes of Marketers and Agencies in Canada.
Championing marketing through advocacy,
compliance and self-regulation