About Us

President's Executive Briefing

C-suite talks marketing: CMA raises awareness of marketing’s impact on the bottom line

By John Gustavson, President & CEO

This month’s launch of a new series of CMA videos is designed to raise C-suite awareness of marketing as a key driver of business success. The videos feature top business leaders at well-known Canadian brands speaking directly to other CEOs on why marketing is important to their business. more


Lynda McHardy
Assistant Vice-President
Membership Marketing & Services

Sponsorship Opportunities

Heidi Knobovitch
Membership & Services

Request a Speaker -- CMA Speakers Bureau

The Canadian Marketing Association (CMA) is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success.

CMA members make a major contribution to the Canadian economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. Against this backdrop, the Canadian Marketing Association is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. From time to time the Association also forms internal task forces to develop self-regulatory policies and marketing best practices on these and other important marketing issues.
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Vision Statement

We champion Marketing as a key driver of business success.

Mission Statement

Shaping the future of Marketing in Canada by:

  • Creating a marketplace for Marketing to succeed;
  • Ensuring the strategic role of Marketing within organizations;
  • Building great Marketers and exceptional business leaders.

CMA Member LogoBrand Assets (Logo's, Images, etc.)

As a benefit of membership, CMA members can display the CMA member logo as well as an interactive banner and buttons on advertising materials, catalogues, envelopes, flyers, inserts and websites.