President's Executive Briefing
Major threats to marketing get special CMA attention
By John Gustavson, President & CEO
Restrictions on the use of data for online marketing, calls for more stringent privacy rules and the impending implementation and enforcement of Canada's new spam law are three major regulatory threats to marketing being addressed by CMA ... more
Membership Marketing & Services
Membership & Services
The Canadian Marketing Association (CMA) is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success.
CMA members make a major contribution to the Canadian economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. Against this backdrop, the Canadian Marketing Association is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. From time to time the Association also forms internal task forces to develop self-regulatory policies and marketing best practices on these and other important marketing issues.
The Association promotes industry growth, development and education through a network of eight marketing councils which provide a forum for members to exchange marketing intelligence through research, case studies, white papers, articles and guidelines. CMA offers Professional Marketing Certificate courses nationwide, with classes on Customer Insight Through Research & Analytics, Integrated Branding, eMarketing, Advertising & Media, Direct Marketing and Strategic Promotions. Other educational initiatives include the CMA National Convention, conferences, seminars, in-house training, roundtables and the CMA Awards program.
Compliance with the Association's Code of Ethics and Standards of Practice is compulsory for its members. As well, the Association offers a:
- Do Not Contact Service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizations; and
- a customer complaint resolution program known as Operation Integrity.
The Canadian Marketing Association was established in 1967. Headquartered in Toronto, CMA is a national non-profit corporation with affiliated organizations in Quebec, Ontario, Manitoba, Alberta and British Columbia. An elected Board of Directors nominated from the Association membership determines CMA policies. The Association is managed by a full-time professional staff.
We champion Marketing as a key driver of business success.
Shaping the future of Marketing in Canada by:
- Creating a marketplace for Marketing to succeed;
- Ensuring the strategic role of Marketing within organizations;
- Building great Marketers and exceptional business leaders.
As a benefit of membership, CMA members can display the CMA member logo as well as an interactive banner and buttons on advertising materials, catalogues, envelopes, flyers, inserts and websites.