Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. ... more


Analytics is the discipline of using data to turn information into insight and insight into initiative. ... more


B2B (or business-to-business) marketing is how companies promote themselves and what they want to sell to potential business buyers and current customers, and their community of influencers and investors. ... more

Brand Management

Branding is the strategic development and management of differentiation through a unique identity. ... more

Customer Experience

Customer experience is the sum total of all interactions a customer has ever had with your brand: tangible, visual, emotional, read, blogged, consumed, experienced. ... more

Digital Marketing / Mobile Marketing

Simply put – Digital Marketing is marketing using digital channels while mobile marketing empowers brands to personalize their communications and tailor them to the specific context of mobile devices. ... more

Direct Marketing

By definition, Direct Marketing generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, stored and leveraged to drive future marketing initiatives. ... more


Marketing integration is the result of a strategy designed to unify various marketing activities such as mass marketing (e.g., TV, print, radio) and direct and digital channel marketing. ... more


Not-for-profit organizations include all organizations without share capital that are tax-exempt, including registered charities, business and trade associations, professional memberships, and special and common interest groups such as clubs. ... more