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Congratulations to our 2017 CMA Award winners! Thank you for celebrating this year’s 50th Anniversary special edition of the CMA Awards Gala with us!

Canada's #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. On November 23, join us at the 2018 CMA Awards Show & Gala.

 


 

Canada Post

Sitecore    Bell Media Inc.   Mastercard   Oath

Facebook Environics AnalyticsYouTubeTD

Captivate Awards Platform Sponsor: Extreme Reach Digital Media & Search Partner: The ABER GroupEmail Engagement Partner: Ariad

Flixel  steam whistle  reality engine

 

2017 Winners

Congratulations to all winners – click the red button or the e-book cover below!

VIEW WINNERS

2017 Winners

Best Of The Best
SickKids VS, SickKids Foundation, Cossette

Canada Post Incite Award – Canada Post Incite Award
Gold: Haunted Door Mailer, WD-40 Company (Canada) Ltd, BIMM
Silver: THRIVE Acquisition Program, BMO Global Asset Management, The Capital Communications Company
Bronze: Shell Hula Girl DM, Shell, Squareknot

Environics Analytics Data Marketing Award
Gold: Your Perfect Life/Royal LePage, Royal LePage, Environics Analytics
Silver: EveryDrop Water Filter, Fall 1:1 Campaign, Whirlpool Canada, RI
Bronze: Street Furniture Planning Tool/Clear Channel Canada, Toyota Canada Inc., Saatchi & Saatchi Canada

Facebook MOBILE Marketing Award
Gold: Dove Baby Beautifully Real Moms, Unilever, Ogilvy Toronto
Silver: Employer Image Campaign, McDonald’s Canada, Cossette
Bronze: Grab-A-Gift, FGL Sports (Sports Experts), Rethink

YouTube Creative Story Telling – YouTube Creative Story Telling
Gold: The Views are Different Here/Tourism Toronto, J. Walter Thompson Canada
Silver: Shaw WideOpen Holiday, Shaw
Bronze: Seize the Drive, Lexus of Canada, DentsuBos

Advertising – Automotive
Gold: 1903: A Harley-Davidson Café, Harley-Davidson, Zulu Alpha Kilo
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Bronze: Thoughtful Test Drive, Volvo Car Canada, Grey Canada

Advertising – Business Production & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: The Lemonade Stand, Yellow Pages, Leo Burnett, Toronto
Bronze: Text & Drive, Cieslok Media, john st.

Advertising – Consumer Products – Food & Beverage
Gold: Budweiser Light Up the Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Eat Together, Loblaw Companies Ltd/President’s Choice, john st.
Bronze: Is It A Big Mac?, McDonald’s Canada, Cossette

Advertising – Consumer Products – General
Gold: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Silver: Give-A-Care, Rethink Breast Cancer, lg2
Bronze: Look How Far We’ve Come, Dove – Unilever, Ogilvy Toronto

Advertising – Consumer Services
Gold: A Balloon for Ben, Cineplex Entertainment, Zulu Alpha Kilo
Silver: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Bronze: Snowden CCTV, Elevation Pictures, DentsuBos

Advertising – Financial
Gold: Story of Flash, Interac Association, Zulu Alpha Kilo
Silver: Mortgage Truth – Manulife Bank, Manulife Bank of Canada, DentsuBos/Mindshare
Bronze: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne

Advertising – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: It Happens Fast, Ontario Ministry of Transportation, Cossette
Bronze: SickKids VS 100 Today, SickKids Foundation, Cossette

Advertising – Retail
Gold: We All Play For Canada Rio Advertising Campaign, Canadian Tire, cleansheet communications
Silver: National Latte Launch, Tim Hortons, Ogilvy
Bronze: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne

Community Engagement – Business Products & Services
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Silver: Cannes Meow, FCB/SIX, FCB/SIX
Bronze: UFC 205 Can’t Wait, Ultimate Fighting Championship (UFC), Anomaly

Community Engagement – Consumer Products – Food & Beverage
Gold: Rooftop Rink, Molson Coors, Rethink
Silver: Welcome Party, Molson Coors, Rethink
Bronze: Steakcation, Taco Bell Canada, Grip Limited

Community Engagement – Consumer Products – General
Gold: Dove Baby Beautifully Real Moms, Unilever, Ogilvy Toronto
Silver: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Bronze: adidas Avenue A Subscription Program, adidas, Mirum

Community Engagement – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Bronze: Mixtape of You, Newcap Radio, No Fixed Address

Community Engagement – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: Hockey Dreams / Scotiabank, Scotiabank, Bensimon Byrne
Bronze: RBC Makes 150 Count, RBC, Grip Limited

Community Engagement – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: #GirlPowered/Canadian Women’s Foundation, Canadian Women’s Foundation, Havas Canada

Community Engagement – Retail
Gold: Frosterize Your Face on Snapchat, Mac’s Convenience/Couche Tard, Giants & Gentlemen
Silver: adidas Avenue A Subscription Program, adidas, Mirum
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Digital – Automotive
Gold: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Silver: Project 86, Toyota Canada Inc., Saatchi & Saatchi Canada
Bronze: The Toyota Sessions, Toyota Canada Inc., Saatchi & Saatchi Canada

Digital – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: Cannes Meow, FCB/SIX, FCB/SIX
Bronze: Rogers IoT from Farm to Fork, Rogers Communication, BBDO

Digital – Consumer Products – Food & Beverage
Gold: Budweiser Light Up The Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Is It A Big Mac?, McDonald’s Canada, Cossette
Bronze: Quaker Parents’ Report Card, PepsiCo Foods Canada, BBDO

Digital – Consumer Products – General
Gold: Huggies No Baby Left Unhugged, Kimberly Clark, Ogilvy
Silver: Prickly, Scotts Canada, Rethink
Bronze: Haunted Door, WD-40 Company (Canada) Ltd, BIMM

Digital – Consumer Services
Gold: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Silver: Mixtape of You, Newcap Radio, No Fixed Address
Bronze: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada

Digital – Financial
Gold: Mortgage Truth – Manulife Bank, Manulife Bank of Canada, DentsuBos/Mindshare
Silver: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Bronze: Ball Access, Bank of Montreal, FCB Canada

Digital – NFP/Fundraising Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: It Happens Fast, Ontario Ministry of Transportation, john st.

Digital – Retail
Gold: We All Play For Canada Rio Digital Campaign, Canadian Tire, cleansheet communications
Silver: adidas Avenue A Subscription Program, adidas, Mirum
Bronze: Grab-A-Gift, FGL Sports (Sports Experts), Rethink

Direct Engagement (Direct 1:1 & Loyalty) – Automotive
Gold: Volkswagen Atlas 5m Email, Volkswagen Canada, Track DDB
Silver: Seize the Drive, Lexus of Canada, DentsuBos
Bronze: VW e-commerce, Volkswagen Canada, DDB Canada

Direct Engagement (Direct 1:1 & Loyalty) – Business Products & Services
Gold: #CollabWithAric/Aric Guite Photography, Aric Guite Photography, Havas Canada
Silver: Office VR, Microsoft, Intercept Group
Bronze: Street Furniture Planning Tool/Clear Channel Canada, Clear Channel Canada, Environics Analytics

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Products – Food & Beverage
Gold: Budweiser Light Up The Nation, Labatt Brewing Company Ltd., Anomaly
Silver: Quaker Parents’ Report Card, PepsiCo Foods Canada, BBDO
Bronze: Employer Image Campaign, McDonald’s Canada, Cossette

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Products – General
Gold: Haunted Door, WD-40 Company (Canada) Ltd, BIMM
Silver: EveryDrop Water Filter, Fall 1:1 Campaign, Whirlpool Canada, RI
Bronze: Oscars 2016, Cineplex Entertainment Inc., Cineplex Entertainment

Direct Engagement (Direct 1:1 & Loyalty) – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Found in Canada, Destination Canada, DDB Canada, Vancouver
Bronze: Expedia.ca – Vegas You, Expedia.ca, Grip Limited

Direct Engagement (Direct 1:1 & Loyalty) – Financial
Gold: RBC Personalize Mortgage Welcome Video Program, RBC, n/a
Silver: RBC Rewards, RBC, Grip Limited
Bronze: Scotiabank Hockey Dreams, Scotiabank, Bensimon Byrne

Direct Engagement (Direct 1:1 & Loyalty) – NFP/Fundraising/Public Service
Gold: SickKids VS 100 Today, SickKids Foundation, Cossette
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: The Call That Comes After, Drug Free Kids Canada, FCB/SIX

Experiential and Innovative Media – Automotive
Gold: HEAD TURNER, Mazda Canada, J. Walter Thompson
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada
Bronze: Standoff, INFINITI Canada, UNION

Experiential and Innovative Media – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: The Lemonade Stand, Yellow Pages, Leo Burnett, Toronto
Bronze: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Experiential and Innovative Media – Consumer Products – Food & Beverage
Gold: Rooftop Rink, Molson Coors, Rethink
Silver: IKEA: Cook This Page, IKEA Canada, Leo Burnett, Toronto
Bronze: CART THRU, Tim Hortons, J. Walter Thompson

Experiential and Innovative Media – Consumer Products – General
Gold: Give-A-Care, Rethink Breast Cancer, lg2
Silver: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Bronze: Haunted Door, WD-40 Company (Canada) Ltd, BIMM

Experiential and Innovative Media – Consumer Services
Gold: Sorry, Tourisme Montréal, lg2
Silver: Snowden CCTV, Elevation Pictures, DentsuBos
Bronze: Your Perfect Live/Royal LePage, Royal LePage, Environics Analytics

Experiential and Innovative Media – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: Ball Access, Bank of Montreal, FCB Canada
Bronze: TD Back to School, TD Canada Trust, Diamond Integrated Marketing

Experiential and Innovative Media – NFP/Fundraising/Public Service
Gold: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Silver: It Happens Fast, Ontario Ministry of Transportation, john st.
Bronze: The Call That Comes After, Drug Free Kids Canada, FCB/SIX

Experiential and Innovative Media – Retail
Gold: Canadian Tire’s Red Door to Rio, Canadian Tire Corporation, wonderMakr
Silver: National Latte Launch, Tim Hortons, Ogilvy Canada
Bronze: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Integrated – Automotive
Gold: Seize the Drive, Lexus of Canada, DentsuBos
Silver: Jeep “Unclimbed”, Fiat Chrysler Automobiles, UM Canada

Integrated – Business Products & Services
Gold: In the Head of a Hacker, HP Inc., Edelman
Silver: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Bronze: “$100,000 Small Business Challenge”, TELUS, Agency 59

Integrated – Consumer Products – Food & Beverage
Gold: Is It A Big Mac?, McDonald’s Canada, Cossette
Silver: Budweiser Light Up the Nation, Labatt’s Brewing Company Ltd., Anomaly
Bronze: All Day Breakfast Campaign, McDonald’s Canada, Cossette

Integrated – Consumer Products – General
Gold: Huggies No Baby Unhugged, Kimberly Clark, Ogilvy
Silver: Gain by Gain, Procter & Gamble/Gain, Leo Burnett, Toronto
Bronze: Who Will YOU HatchTM?, Spin Master, Initiative

Integrated – Consumer Services
Gold: Where Am I?, Ontario Tourism Marketing Partnership Corporation, FCB Canada
Silver: SCENE SHOW-OFF, SCENE LP, Elemental Inc.

Integrated – Financial
Gold: TD Thanks You, TD Canada Trust, Diamond Integrated Marketing
Silver: RBC Makes 150 Count, RBC, Grip Limited
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Integrated – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette
Silver: One Good Scam, Alberta Securities Commission, Edelman
Bronze: It Happens So Fast, Ontario Ministry of Transportation, john st.

Integrated – Retail
Gold: We All Play For Canada Rio Campaign, Canadian Tire, cleansheet communications
Silver: National Latte Launch, Tim Hortons, Ogilvy Canada
Bronze: Hockey Dreams/Scotiabank, Scotiabank, Bensimon Byrne

Pro Bono
Gold: Give-A-Care, Rethink Breast Cancer, lg2
Silver: Down Syndrome Answers, Canadian Down Syndrome Society, FCB Canada
Bronze: Speechless, Carly Fleischmann, john st.

Promotion/Shopper Marketing – Automotive
Gold: 1903: A Harley-Davidson Café, Harley-Davidson, Zulu Alpha Kilo
Silver: Standoff, INFINITI Canada, UNION

Promotion/Shopper Marketing – Business Products & Services
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)

Promotion/Shopper Marketing – Consumer Products – Food & Beverage
Gold: Budweiser Red Light Glass, Labatt Brewing Company Ltd., Anomaly
Silver: IKEA: Cook This Page, IKEA Canada, Leo Burnett, Toronto
Bronze: CART THRU, Tim Hortons, J. Walter Thompson

Promotion/Shopper Marketing – Consumer Products – General
Gold: Canadian Apparel, ONEMETH Goods, OneMethod (A Division of Bensimon Byrne)
Silver: No Shame, Easy Period, Cossette

Promotion/Shopper Marketing – Consumer Services
Gold: TEST DRIVE CANADA, Air Canada, J. Walter Thompson Canada
Silver: Mixtape of You, Newcap Radio, No Fixed Address
Bronze: Lightning Popcorn, Cineplex Entertainment, Zulu Alpha Kilo

Promotion/Shopper Marketing – NFP/Fundraising/Public Service
Gold: SickKids VS, SickKids Foundation, Cossette

Promotion/Shopper Marketing – Retail
Gold: National Latte Launch, Tim Hortons, Ogilvy Canada
Silver: DOVE #InspireConfidence, Unilever Canada, Team Unilever Shopper | Geometry Global
Bronze: 2016 Ready to Drink (RTD), LCBO, Leo Burnett Canada & Diamond Integrated Marketing

2017 Credits

ONEMETH Goods
Campaign: Canadian Apparel
Agency: OneMethod (A Division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | ACDs: John Hotts, Max Sawka | Art Director: Paul De La Merced | Copywriter: Dario Petruzzi | Business Lead (Bensimon Byrne): Nathan Strawn | Project Manager: Natasha Gomes | Community Manager: Rebecca Milner | Public Relations (Narrative): Laura Serra, Katie Muekusch | Creative Technologist (Bensimon Byrne): Jamie Kaiser | Editor (Bensimon Byrne): Tim Pienta

Community Engagement (PR and Social Media) Business Products & Services - Gold
Promotion/Shopper Marketing Business Products & Services - Gold
Promotion/Shopper Marketing Consumer Products – General - Gold
Community Engagement (PR and Social Media) Consumer Products - General Silver
Integrated Business Products & Services - Silver
Experiential and Innovative Media Business Products & Services - Bronze
Experiential and Innovative Media Retail - Bronze

 

Scotiabank
Campaign: Scotiabank Hockey Dreams
Agency: Bensimon Byrne
Credits: Scotiabank: SVP Canadian Marketing: Clinton Braganza | VP Marketing, Personal Banking: Lisa Hartley | VP Sponsorship and Philanthropy: Jacqueline Ryan | Director, Brand & Media Strategy: Melanie Smith | Creative Director & Partner: Joseph Bonnici | Creative Director: Dan Strasser | Associate Creative Director: Gints Bruveris | Art Director: Cam Hopkins | Associate Creative Director: David Mueller | Copywriter: Matthew Valenzano | VP, Group Account Director: Erin O’Connor | Program Director: Jordan Lane | Associate Business Lead: Aviva Phillips | Community Manager: Matthew Dicker | VP, Client Services Director: Angie Genovese | Account Supervisor: Paul Paterson | Head of Broadcast Production: Michelle Pilling

Campaign: Scotiabank Hockey Dreams (Retail)
Credits: Scotiabank: SVP Canadian Marketing: Clinton Braganza | VP Marketing, Personal Banking: Lisa Hartley | VP Sponsorship and Philanthropy: Jacqueline Ryan | Director, Brand & Media Strategy: Melanie Smith |  Creative Director & Partner: Joseph Bonnici | Creative Director: Dan Strasser | Associate Creative Director: Gints Bruveris | Art Director: Cam Hopkins | Associate Creative Director: David Mueller | Copywriter: Matthew Valenzano | VP, Group Account Director: Erin O’Connor | Program Director: Jordan Lane | Associate Business Lead: Aviva Phillips | Community Manager: Matthew Dicker | PHD Media: VP, Client Services Director: Angie Genovese | Account Supervisor: Paul Paterson | MKTG: SVP – Activation & Events: Cori Woolley | Supervisor – Activation & Events: Brandon Mazerall | Manager – Activation & Events: Reuben Greenspoon | Supervisor – Consulting: Jonathon Lithwick | Director – Consulting | Jeff Wilhelm | Head of Broadcast Production: Michelle Pilling          

Community Engagement (PR and Social Media) Financial - Silver
Advertising Financial - Bronze
Advertising Retail - Bronze
Community Engagement (PR and Social Media) Retail - Bronze
Direct Engagement (Direct, 1:1 & Loyalty) Financial - Bronze
Integrated Financial - Bronze
Integrated Retail - Bronze

 

SickKids Foundation
Campaign: SickKids VS
Agency: Cossette
Credits: Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director(s): Jaimes Zentil (AD), Craig McIntosh (CW) | Planner/Strategists: Jason Chaney, Fernando Aloise | Account Team: M.Perez, S.Groh, H.Vo, M.Levenberg,O.Figliomeni, D.Dolan | Agency Producer: Dena Thompson | Production House(s): Skin & Bones, Westside, Jam3. Music House: SNDWRX | Animation: The Vanity, The Mill, a52 | Clients: L.Davison, K.Torrance, L.Charendoff, S.Chiovitti, M.Jordan, T.Tieu | Designer: Natasha Michalowska | Director: Mark Zibert | Director of Production: Jackson Parrell | Executive Producers: Dan Ford, Liane Thomas | Line Producer: Joan Bell | Editor: Marka Rankovic | Flame Artist: Sean Cochrane | Colourist: Andrew Exworth | Photographer: Nikki Ormerod | Photography Studio: Westside Studio | Music Creative Director: Didier Tovel | Song: Undeniable - by Donnie Daydream Feat: Richie Sosa | Project Manager: Maia Spetter | VP, Experience Strategist: Tara O’Doherty | UX Strategist: Thomas Wilkins | Digital Advisor: Dawid Kucinski | Digital Art Director: Gustavo Oregel | In House Production: Identica | Senior Retoucher: Trevor Gauthier | Senior Production Artist: Shireen Kok | Studio Director: Raquel Mullen | Print Producer(s): Dawn-Marie Mills, Aimee Churchill | Media Company: OMD | VP Brand Strategy and Communications, SickKids Foundation: Lori Davison | Director, Integrated Brand Marketing, SickKids Foundation: Kate Torrance | Director, Public Relations, SickKids Foundation: Sandra Chiovitti | Associate Director, Community Stakeholder Relations, SickKids Foundation: Lisa Charendoff | Director, Digital Projects, SickKids Foundation: Mark Jordan | Marketing Manager(s), SickKids Foundation: Tina Tieu, Harleen Bhogal, Laura Bradley Stewart, Kelly Hanley | Coordinator, Public Relations, SickKids Foundation: Madeline Salerno

Advertising NFP/Fundraising/ Public Service - Gold
Community Engagement (PR and Social Media) NFP/Fundraising/ Public Service - Gold
Digital NFP/Fundraising/ Public Service - Gold
Integrated NFP/Fundraising/ Public Service - Gold
Promotion/Shopper Marketing NFP/Fundraising/ Public Service - Gold

 

Campaign: Sick Kids vs 100 Today
Agency: Cossette
Credits: VP Brand Director: Michelle Perez | Chief Creative Officer(s): Carlos Moreno, Peter Ignazi | Creative Director: Trent Thompson | Associate Creative Director/AD: Mario Cesareo | Senior Writer: Sarah Rutherford | Planner/Strategists: Jason Chaney, Fernando Aloise | Account Team: Melissa Levenberg, Lindsay Hill | Clients: H. Clark, N. de la Mothe, T. Tucker, G. Eleusiniotis, J. Kim | Senior Editor: Mike Colangelo | Production House: Soda

Advertising NFP/Fundraising/ Public Service – Bronze

 

Tim Hortons
Campaign: National Latte Launch
Agency: Ogilvy Canada
Credits: Head of Marketing Tammy Sadinsky | Managing Partner: Zemina Moosa | Chief Creative Officers: Brian Murray, Alex Furrer, Martin Gosselin | Creative Group Head: Joe Morris
Writers: Max OssRech, Raphael Côté & Jean-Sebastien Marcoux | Strategy Director: Jeff George | Account Director: Claudia Pereira, Grp Acct Director: Julie Brisebois | Account Supervisor: Taylor Pawsey, Account Executive: Connor Leach

Promotion/Shopper Marketing Retail - Gold
Advertising Retail - Silver
Experiential and Innovative Media Retail - Silver
Integrated Retail - Silver

Campaign: CART THRU
Agency: J. Walter Thompson
Credits: Chief Creative Officer: Ryan Spelliscy | Creative Director: Matt Syberg-Olsen | Art Director: Jessica Nichols | Copywriter: Ryan Hanson | Account Lead: Darrell Hurst | Planner/Strategist: Dean Foerter | Account Lead: Jessie Sweeney |Team Lead: Tammy Sadinsky

Experiential and Innovative Media Consumer Products - Food & Beverage - Bronze
Promotion/Shopper Marketing Consumer Products - Food & Beverage – Bronze

 

Canadian Down Syndrome Society
Campaign: Down Syndrome Answers
Agency: FCB Canada
Credits: Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery | Art Director: Simon Tuplin | Copywriter: Peter Gardiner | Chief Strategy Officer: Shelley Brown | Sr. Strategist: Eryn LeMesurier | Account Lead: Anabella Mandel | Account Executive: Joline Christiani | Strategist: Shelagh Hartford | Director:  Elias Campbell | DOP: Stephen McLoughlin | Editor: David Rodriques

Experiential and Innovative Media NFP/Fundraising/ Public Service - Gold
Community Engagement (PR and Social Media) NFP/Fundraising/ Public Service - Silver
Digital NFP/Fundraising/ Public Service - Silver
Direct Engagement (Direct, 1 : 1 & Loyalty) NFP/Fundraising/ Public Service - Silver
Pro Bono - Silver

 

TD Canada Trust
Campaign: TD Thanks You
Agency: Diamond Integrated Marketing
Credits: Team Lead: Douglas Milne | Account Leads: Rebecca Stutley, Sara Cairncross, Jennifer Sutherland, Kate Burke, Kavita Joshi, Kelly Hechler, Aleia Gland | Creative Director: Sean Davison | Art Director: Darryl Graham | Copywriter: Heather Hnatiuk | Planner/Strategist: Graham Candy | Account Leads: David Diamond, Josh Diamond  | Account Team: Carolyn Mallory, Kri Ruschiensky | Media Planners: Unison / Starcom | VP, Ops and Production: Roma Ahi  | Producers: Jason Kennedy, Gord McLennan | Production House: The Mine

Community Engagement (PR and Social Media) Financial - Gold
Experiential and Innovative Media Financial - Gold
Integrated Financial - Gold
Digital Financial - Silver

Campaign: TD Back to School
Agency: Diamond Integrated Marketing
Credits:  Team Lead: Jenna Metcalfe | Account Leads: David Diamond, Josh Diamond | Creative Director: Sean Davison | Art Directors: Lorraine Sit, Julie Bisson, Jackie Musial | Account Leads: Maria Naimark, Sonia Houle | Animator: Kirill Popov | Director: Mark Graham | Producer: Lindsey Burges | Production: Candice Dixon  & Cameron Williams

Experiential and Innovative Media Financial - Bronze

 

McDonald’s Canada
Campaign: Is It a Big Mac?
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | CD: E. Morris, G. Moore, C. Bergeron, J. Careless, R. Dunnet, V. Morin | Art Director: Spencer Dingle, Steve Pepin | Copywriter: Jordan Hamer, Ben Duquette, Marc-André Vigneault | Strategists: Anna Nowak, Lynn Fletcher, Nico Wlock | Account Team: P. Badran, H. McCann, A. Hailu, A. Fortin, S. Potvin | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette

Integrated Consumer Products - Food & Beverage - Gold
Digital Consumer Products - Food & Beverage - Silver
Advertising Consumer Products - Food & Beverage - Bronze

Campaign: All Day Breakfast Campaign
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette

Integrated Consumer Products - Food & Beverage Bronze

Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD

Direct Engagement (Direct, 1 : 1 & Loyalty) Consumer Products - Food & Beverage – Bronze

 

Canadian Tire Corporation
Campaign: We All Play For Canada Rio
Agency: cleansheet communications
Credits: Chief Creative Officer: Neil McOstrich | Associate Creative Director: Scott Shymko | Graphic Design: Dennis Fuentes, JP Spanbauer | COO/ Strategist: Catherine Frank | Agency Producers: Deb Flippance, Johnny Chambers | Media: Touché  | Account Team: Mark Corak, Lauren Boutette, Sarah Gray, Pat Rawluk, Amir Kolia | Client: Susan O'Brien, Eva Salem, Cindy Graham, Aubrey Lovery, Mitchell Stratton, Blair Cope, Brandy Barrie, Kaleigh Henderson, Jane Shaw, Leah Gaucher, Julia Wilkinson | Production: Frank Content, NYB Media, Partners Film, Pirate Group, Westside Studio | Post Production: Alter Ego, School Editing, The Vanity | Other: Bestlight Media, Canadian Broadcasting Corporation, Cinco, DWOM Media Inc, Influxis, wonderMakr Ltd.

Advertising Retail - Gold
Digital Retail - Gold
Integrated Retail - Gold

Campaign: Canadian Tire’s Red Door to Rio
Agencies: wonderMakr, Influxis
Credits: SVP, Marketing and Communications: Susan O’Brien | VP, Communications: Jane Shaw | Manager, Communications: Leah Gaucher | Advisor, Communications: Julia Wilkinson | President and Chief Innovation Officer, wonderMakr: Mark Stewart | Producer, wonderMakr: Rasheed Hussain | Specialist, Communications, Canadian Tire Corporation: Jenna Caira | Senior Advisor, Events, Canadian Tire Corporation: Elliot Abish | Coordinator, Events, Canadian Tire Corporation: Ryan Hamilton | Manager, Social Media, Canadian Tire Corporation: Brandy Barrie | Creative Producer, Internal Communications, Canadian Tire Corporation: Will Moskal | Videographer, Internal Communications, Canadian Tire Corporation: Evan King | Editor, Internal Communications, Canadian Tire Corporation: Marcus Barrie | Creative Technologist, wonderMakr: Garrett Reynolds | Developer, wonderMakr: Andrew Iannuzzi | Manager, Development, wonderMakr: Chris Fairhurst | Director of Technology, Influxis: Matthew Wall | Vice-President, Business Development, Influxis: Wesley Daggett | Chief Technology Officer/Co-Founder, Influxis: Jerry Chabolla

Experiential and Innovative Media Retail - Gold

 

HP Inc
Campaign: In the Head of a Hacker
Agency: Edelman
Credits: Team Lead: Mitch Bell | Account Lead: Melissa Turlej | Creative Director: Andrew Simon | Art Director: Hira Gomes | Senior Account Director: Aubrey Podolski | Senior Account Manager: Mitch Bell | Producer: Camielle Clark | Managing Director: Specialties | Senior Account Directors: Nick Turney, Michael Thomson, Shazeen Pirani | Copywriter: Will Fornuff | Account Managers: Emily Barnes, Rebecca Myers | Senior Account Executive: Amber Mulder | Associate Creative Director: Matt Smith | Digital Video Content Producer: Evan Davis

Advertising Business Products & Services - Gold
Digital Business Products & Services - Gold
Experiential and Innovative Media Business Products & Services - Gold
Integrated Business Products & Services - Gold

 

Labatt Brewing Company Ltd.
Campaign: Budweiser Light Up The Nation
Agency: Anomaly
Campaign: Budweiser Red Light Glass
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Director/Writer/AD: Jamie Marcovitch, Todd Cornelius | Creative Team/Design: Max Bingham, Brendon Scullion, Andy Slater | Managing Director: Candace Borland | Account Director: Matt Holton | Planner/Strategist: Paul Lipson | VP Marketing: Kyle Norrington | Brand Director: Andrew Oosterhuis | Social Manager: Chris Campaner | Account Supervisor: Thomas Gaylor

Advertising Consumer Products - Food & Beverage - Gold
Digital Consumer Products - Food & Beverage - Gold
Integrated Consumer Products - Food & Beverage - Silver

Campaign: Budweiser Red Light Glass
Agency: Anomaly
Credits: Brand Director: Candace Borland | Creative Directors: Pete Breton, Dave Douglass, Jamie Marcovitch, Todd Cornelius, Craig McIntosh, Jaimes Zentil | Art Director: Max Bingham
Copywriter: Brendan Scullion | Planner/Strategist: Paul Lipson | Account Lead: Matt Holton | Account Executive: Thomas Gaylor | Designer: Andy Slater | Social Media Manager: Chris Campaner | Head of Production: Leanne McLellan | Print Producer: Rob Murray

Promotion/Shopper Marketing Consumer Products - Food & Beverage - Gold

 

Kimberly Clark
Campaign: Huggies “No Baby Unhugged”
Agency: Ogilvy
Credits: Clients: Paul Scott, Michael Hurt, Mitch Faigan | Chief Creative Officers: Ian MacKellar, Brian Murray | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Planning Director: Michelle Lee | Digital Strategist: Robyn Hutman | Account Executive: Kennedy Crawford | Director Marketing & Sales Strategy: Michael Hurt

Advertising Consumer Products - General - Gold
Digital Consumer Products - General - Gold
Integrated Consumer Products - General - Gold
Experiential and Innovative Media Consumer Products - General - Silver

 

Jeep
Campaign: Unclimbed
Agency: UM Canada
Credits: Team Lead: Nancy Market | Account Lead: Nancy Market | Account Lead: Derek Ouellette | Director, Connections Planning, UM Canada: Derek Ouellette | Group Manager, Brand Partnerships, Bell Media: Cosmo Prochilo | VP Brand Director, Publicis: Bobby Malhotra

Digital Automotive - Gold
Advertising Automotive - Silver
Experiential and Innovative Media Automotive - Silver
Integrated Automotive - Silver

 

Ontario Tourism Marketing Partnership
Campaign: Where Am I?
Agency: FCB Canada
Credits: Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts, Jon Flannery | Art Director: Jeff Hilts, Rob Dean, Cody Sabatine | Lead Srategist: Heather Segal | Copywriter: Nancy Crimi-Lamanna, Dave Delibato, Joseph Vernuccio | Chief Strategy Officer: Shelley Brown | VP Management Director: Sunil Sekhar | VP Business Director: Sarah Banks | Account Manager: Skye Gandy | Producer: Rea Kelly | Integrated Producer: Sumi Ajwai | Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden | Line Producers: Karen Harnisch, Marc Swenker | Director: Andrew Cividino | DOP: James Klopko | Editor: Marc Langley | Assistant Editor: Eric Dubois | Colourist: Eric Whipp | Onine Artist: Ernie Mordak | Online Assistant: Melisaa Vasiliev | Music Track Director: Jody Colero | Executive Producer: Jane Heath | Sound Design: Vlad Nikolic | Media, PhD Canada:  Ellie Longhin, Christina Cordeiro, Amber Snider

Digital Consumer Services - Gold
Integrated Consumer Services - Gold
Advertising Consumer Services - Silver
Community Engagement (PR and Social Media) Consumer Services - Silver

 

Ontario Ministry of Transportation
Campaign: It Happens Fast
Agency: john st.
Credits: Account Lead: Debra Merowitz | Creative Directors: Stephen Jurisic, Angus Tucker | Art Directors: Andrew Bernardi, Denver Eastman | Copywriters: Sanya Grujicic, Jacob Greer
Planner/Strategist: Colin Carroll | Account Lead: Cheryl Carty | Account Team: Cheryl Carty, Zalona Caruso | Producer: Sharon Langlotz | Director: Nicolas Monette | Production Company: OPC | Post Production: Saints Editorial, The Vanity, Boombox Sound & Music, 172 Productions

Advertising NFP/Fundraising/ Public Service - Silver
Experiential and Innovative Media NFP/Fundraising/ Public Service - Silver
Digital NFP/Fundraising/ Public Service - Bronze
Integrated NFP/Fundraising/ Public Service - Bronze

 

Molson Canadian
Campaign Name: Rooftop Rink
Agency:   Rethink
Credits: Account Leads: Christine Jakovic, Chris Blackburn | Creative Directors: Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Dre Labre, Ian Grais | Art Directors: Vic Bath, Joel Holtby, Nicolas Quintal, Leia Rogers | Copywriters: Bob Simpson, Mike Dubrick, Aaron Starkman, Xavier Blais, Morgan Tierney | Planner/Strategists: Maxine Thomas, Darren Yada | Account Leads: Cheryl Munroe, Barrett Holman, Alex Lefebvre | Account Team: Seth Waterman, Haley Kriksic, Daniel Riggi, Scott Lyons | Media Planners: Media Edge Canada, Catalyst | Producer: Narine Artinian | PR: Citizen Relations | Director Of Amplification: Leah Gregg, Outreach Coordinator: Rosa Tang | Digital Analyst: Gordon Zhang, Daniel Riggi | Broadcast Producer: Laura Rioux | Digital Designer: Alex Fleming, Production: Skin+Bones, Director: Michael Lawrence | Executive Producer: Liane Thomas | Line Producer: Rita Popielak, Post Production: Rooster, Editor: Marc Langley | Audio House: Grayson Matthews | RMW Music, Senior Marketing Manager: Andy Gervais | Senior Marketing Manger (Social & PR): Forest Kenny | Marketing Manager: Duncan Fraser | Assistant Marketing Managers: Kyle Morrison, Leanne Tyson | Assistant Manager Social Media: Daniella Sibellino | Media & Social Analyst: Natasha Vadori

Community Engagement Consumer Products Food & Beverage – Gold
Experiential and Innovative Media Consumer Products Food & Beverage - Gold

 

Campaign Name: Welcome Party
Agency: Rethink
Credits: Creative Directors:  Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Nicolas Quintal, Ian Grais | Art Director: Joel Holtby | Copywriters: Mike Dubrick, Xavier Blais | Account Leads: Alex Lefebvre, Barrett Holman | Account Lead (Rethink): Caleb Goodman | Account Team: Lauren Grudzinski | Digital Strategist: Darren Yada | Amplification Strategist: Leah Gregg | Broadcast Producers: Monika Ghobrial, Marie Noëlle Rosso | Director: Jaime Escallon | Editors: Graham Chisholm, Geoff Ashenhust | Directors of Photography: Ryan Coxworthy, Steven Guevara | Line Producer: Elena Lombardi | Production Company: Lulo Films | Post Production: Married To Giants | Audio House: Grayson Matthews | Audio House Producer: Tom Westin | Special Effects: Alter Ego

Community Engagement Consumer Products Food & Beverage – Silver

Rethink Breast Cancer
Campaign: Give-A-Care
Agency:  lg2
Credits: Creative Directors: Chris Hirsch, Nellie Kim, Claude Auchu | Art Director: Zachary Bautista | Copywriter: Ariel Riske | Planner/Strategist: Meg Siegel | Account Team: Krista Findlay, Antoie Levassear, Taylor Johnston, Chloé Gascon, Alexandre Normand | Graphic Designer: Élise Cropsal | Digital CD: Jennifer Varvaresso | User Experience: Joël Auchu, Nicholas Baldovini | Print/Web Production: lg2fabrique

Experiential and Innovative Media Consumer Products General – Gold
Pro Bono – Gold
Advertising Consumer Products General – Silver

 

Air Canada
Campaign: TEST DRIVE CANADA
Agency: J. Walter Thompson Canada
Credits: Team Lead: Selma Filali | Account Lead: Scott Miskie | Creative Directors: Josh Budd, David Federico | Art Directors: David Federico, Anton Mwewa | Copywriters: Josh Budd, Alec Carluen | Planners: Sarah Stringer, Rebecca Brown, Kaiti Snell, Matthew Stasoff | Account Lead: Andrew Rusk | Chief Creative Officer: Ryan Spellicsy | Account Team: Lindsay Cannon | Media Planners: Mindshare Canada | Media Buyers: Mindshare Canada | Designer: Anton Mwewa | Agency Producer: Sydney Price

Community Engagement Consumer Services – Gold
Promotion/Shopper Marketing - Gold
Digital Consumer Services – Bronze

 

Boom97.3
Campaign: Mixtape of You
Agency: No Fixed Address
Credits: Account Lead: Anika Chabra | Creative Directors: Shawn James, Dhaval Bhatt | Art Director: Randy DeMelo | Copywriter: Dhaval Bhatt | Designer: Randy DeMelo | Planner/Strategists: Rachel Lai | Account Team: Camille Blais, Samantha Macleod | Production: Makers inc. | Site Architecture: Phill Dodd | Designer: Shawn McCann | Developer: Max Rusan | Integrated Producers: Alora May, Sumit Ajwani | Retoucher: Nabil Elssadi

Digital Consumer Services – Silver
Promotion/Shopper Marketing Consumer Services - Silver
Community Engagement Consumer Services – Bronze

 

RBC
Campaign: RBC Make 150 Count
Agency: Grip Limited
Credits: Creative Directors: D. Chiavegato, R. Pryce-Jones | Associate Creative Directors: T. Gourley, J. Morra | Creative: T.J. Arch, L. Cole, A. Bonder, J. Byrne, S. Deluz | Design: D. Giancroce, T. Dean, M. McGrath, B. Hodgkinson | Strategy: S. Henderson, G. Fong | Account: N. Leduc, D. Norwood, F. Zavarella, J. Rutledge | Clients: J. Howard, K. Chalmers, G. Anglin-Henry, J. Repovs, E. Kwok | Media, Initiative: E. Kan, C. Knechtel, M. Henry | Production House: Cuppa Coffee Animation | Audio House: Imprint Music Inc.

Integrated Financial - Silver
Community Engagement Consumer Products General – Bronze

Campaign: RBC Rewards
Agency: Grip Limited
Credits: Creative Directors: D. Chiavegato, C. Craig | Creative & Design:     J. Wei, J. Barnes, D. Giancroce, M. McGrath | Strategy:    S. Henderson, G. Fong, C. Thompson O’Brien | Account: N. Leduc, D. Norwood, A. Gaspar | Producers: L. Crofton, T. Lapidario, S. Walker-Wells, A. Heikamp | Editors: D. Vandermuelen, R. Floro, M. D’Amico | Interactive Production: J. Larocque, L. Moniz, M. Dabrowski, A. Pilger | Clients: M. Stewart, J. Sestito, C. Cook, L. Beattie, J. Slighte | Vice President, Brand Marketing – RBC: Matt McGlynn | Director, Brand Marketing – RBC: Tim Binkley | Senior Manager, Brand Marketing – RBC: Kelly Cranston | Manager, Enterprise Social Media – RBC: Beth McSherry | Media Initiative: E. Kan, R. Cross | PR, Stellick: B.Stellick, B. Frindlay | Production House: Grip Sound & Picture

Direct Engagement Financial – Silver

 

adidas
Campaign: adidas Avenue A Subscription Program
Agency: Mirum
Credits: Chief Product Officer: Mick Kanfi | Associate Creative Director: Alex Korobova | Associate Creative Director: Scott W. Gray | Account Director: Victor Davoine | Account Supervisor: Catherine Blais | Senior Art Director: Annasara Geva | Designer: Thibaud Marque
Copywriter: Michelle Cantin-Reid | Client Services Director: Gillian Ross | Strategic Planning Director: Umar Ghumman | Associate Technology Director: Francis Hague | Project Manager: Glenna Goffma | Quality Assurance Manager: Tomasz Kowalczyk | Singer and Songwriter: Emma Lee | Photographers: Emily Winiker, Clifford Pickett, Ian McCalpin | Director, Jorge Arzac Films: Jorge Arzac | Director, Collider Films: Alex Boothby | Post Production, Collider Films: Junior Lopez | Director, Scheme Engine: Charles Todd | Directors, Scheme Engine: Devin Chanda, Ben Vogel | Director of Photography, Scheme Engine; Mario de Armas

Community Engagement Retail – Silver
Digital Retail – Silver
Community Engagement Consumer Products General – Bronze

 

Cineplex Entertainment Inc.
Campaign:  A Balloon for Ben
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Director, Zulu Alpha Kilo: Guilherme Bermejo | Copywriter, Zulu Alpha Kilo: Nick Doerr | Planner, Zulu Alpha Kilo: Heidi Philip | Account Lead, Zulu Alpha Kilo: Roy Gruia | Account Team, Zulu Alpha Kilo: Kendal Saby | Client: Susan Mandryk, Darren Solomon, Maxine Chapman

Advertising Consumer Services - Gold

Campaign: Lightning Popcorn
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Director, Zulu Alpha Kilo: Andrea Romanelli | Copywriter, Zulu Alpha Kilo: Jon Taylor | Planner, Zulu Alpha Kilo: Heidi Philip | Account Lead, Zulu Alpha Kilo: Roy Gruia | Account Team, Zulu Alpha Kilo: Kendal Saby |Client: Susan Mandryk, Darren Solomon, Maxine Chapman, Peter Furnish

Promotion/Shopper Marketing Consumer Services - Bronze

Campaign: Oscars 2016
Agency: In house
Credits: Team Lead: Greg Ambrose | Analyst: Zahid Rangwala | Manager eCRM & Loyalty: Daniel Ritchie | Loyalty Marketing Coordinator: Carlyle Cadith | Campaign Reporting Coordinator: Abi Moosa

Direct Engagement Consumer Products General - Bronze

 

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu | Planner/Strategist: Michelle Lee | Account Lead: Kennedy Crawford | Digital Strategist: Robyn Hutman | Digital PM: Charmion Brathwaite | Art Buyer/Producer: David Scanlon | Digital Designer: Dave Tatchell | Photographers: Lynsey Addario/Ami Vitale/Eran Sudds/Sandy Nicholson | PR Agency: Harbinger Communications | Role: PR Agency | Media Agency: Mindshare Canada | Digital Production: H&O

Community Engagement Consumer Products & Services - Gold

 

Campaign: DOVE #InspireConfidence
Agency: Team Unilever Shopper | Geometry Global
Credits: Account Director: Jason Trudel | EVP, Executive Creative Director: Nuala Byles | Art Director: Greg Muhlbock | Writer: Gillian Newing | VP, Head of Strategy: Annie Rowe | Strategic Planner: Kristina Komhyr | Account Supervisor: Marta Juszczak | Senior Media Manager: Chritina Theopahlacou

Promotion/Shopper Marketing - Silver

Campaign: Dove Self Esteem Project “Look How Far We’ve Come”
Agency: Ogilvy Toronto
Credits: Brand Team: Leslie Golts, Robyn Kennedy, Maya Atallah | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Media Agency: Mindshare Canada | PR Agency: Harbinger Communications | Director/Editor/VFX, reactiv: Alon Isocianu | Executive Producer, reactiv: Anna Junger | Music Director, Vapor RMW: Joey Serlin | Agency Producer: Kali Kyriazis | Vocal Performer: Alexis Chlopecki

Advertising Consumer Products General - Bronze

 

Harley-Davidson
Campaign: 1903: A Harley-Davidson Café
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Art Directors: Noel Fenn (ACD/AD) & Curtis Denomme (Social) | Copywriters: Andrew Caie (ACD), George Ault & Joel Felker (Social) | Planners: Heidi Philip, Jamie Cuthbertson, Sam Kamiel (Social) | Account Lead, Zulu Alpha Kilo: Kerry McKibbin | Account Team, Zulu Alpha Kilo: Maya Adler | Client, Harley-Davidson: Anoop Prakash, Vesa Mikkola, Jo Figueiredo

Digital Financial - Gold
Advertising Financial – Silver

 

Manulife Bank of Canada
Campaign: Mortgage Truth – Manulife Bank
Agencies: DentsuBos/Mindshare
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Creative Director: Wade Hesson | Art Directors: Kyle Scotland, Mike Sipley | Copywriter: Rich Cooper
Planner/Strategists: Linda Frey, Josh Somer | Media Planners: Lorena Chiarotto, Alexandra Wolch | Account Team: Noel Trinidade, Anthony Luciano, Kenda MacCuish | CMO, Manulife Bank: Glenn Hollis | VP, Manulife Bank: Leisha Roche | Director, Manulife Bank: Giles Finch
Managing Director, Client Leadership, Mindshare: Kirsten Moore | Manager, Digital Strategy, Mindshare: Angie Diep | Producers, DentsuBos: Edith Cayer, Tracy Luong | Associate Director, Strategy: Alexandra Wolch

Digital Financial – Gold
Advertising Financial – Silver

 

Lexus of Canada
Campaign: Seize the Drive (Direct Engagement)
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

Direct Engagement Automotive – Silver

Campaign: Seize the Drive (Integrated, Advertising)
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy, Kristen Chamberlain | Copywriter: Rich Cooper, Carla Krempien | Planner Strategists: Mak Kattan, Joshua Somer | Account Lead: Caley Erlich | Account Team: Dawn Lacuesta Hau, Ilja Lukac, Chloe Gravelle | Media Planner: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira | Editor: Kris Roberts | Social Media Strategists: Carly Miller, Amy Frank

Integrated Automotive – Gold

 

Yellow Pages
Campaign: Lemonade Stand
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg, Sean Ganann | Group Creative Director: Ryan Crouchman | Copywriter: Marty Hoefkes | Art Director: Mike Morelli, Dejan Djuric | Agency Producer: Franca Piacente, Milena Malovic, Gord Cathmoir | Chief Strategy Officer: Brent Nelsen | Planner: Trevor Thomas | Group Account Director: Chris Perron | Account Director: Brittany Gold | Account Executive: Hazel deVela | Photographer: Nick Wong | Production Company: Untitled Films | Producer: Peter Davis, Lexy Kavluk, Jason Friedman | Director: Hubert Davis | Director of Photography: Chris Mably | Line Producer: Erik Wilson | Production Designer: Michael Walker | Casting: Shasta Lutz, Jigsaw Casting | Editing Company: Rooster PostEProduction | Editor: Dave De Carlo | Assistant Editor: Alessandra Di Simone | Executive Producer: Yumi Suyama | Transfer: The Vanity | Colourist: Andrew Exworth | Online: Fort York | Flame Artist: Andrew Rolfe | Music House: The Eggplant | Executive Producer: Nicola Treadgold | Music Director: Rocco Gagliese | Producer: Lindsay Fry | Media Agency: Jungle Media

Advertising Business Products & Services - Silver
Experiential and Innovative Media Business Products & Services – Silver

 

IKEA
Campaign: IKEA Cook This Page
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg | Group Creative Director, Art Director: Anthony Chelvanathan | Group Creative Director, Copywriter: Steve Persico | Agency Producers: Franca Piacente, Alexandra Postans | Print Producers: Gord Cathmoir, Anne Peck, Carly Price | Chief Strategy Officer: Brent Nelsen | VP, Group Planning Director: Tahir Ahmad | Senior Studio Artist: Robin Osmond | Group Account Director: Allison Litzinger | Account Director: Emily Robinson | Account Supervisor: Rebecca Simon | Photographer: Arash Moallemi, Fuze Reps | Food Stylist: Matthew Kimura | Videographer: Jonathan Lajoie | Editor: David Nakata | Music House: Grayson Matthews | Printing Company: Trade Graphics By Design Inc., Papertec Inc.

Experiential and Innovative Media Consumer Products Food & Beverage – Silver
Promotion/Shopper Marketing Consumer Products Food & Beverage – Silver

 

INFINITI Canada
Campaign: Standoff
Agency: UNION
Credits: Creative Director: Lance Martin | Art Director: Alicia Outschoorn | Copywriter: Alex Scott | Planner/Strategist: Michelle Campbell | Account Lead: Tyler Brown | Account Team: Jamie Kerr | VP Integrated Production:  Jen Dark | Sr. Integrated Producer: Lisa Fournier | Producer: Pierre-Alexandre Caron, 1One Productions | Executive Producer: Graham Budd, Quiver Management

Promotion/Shopper Marketing Automotive - Silver
Experiential and Innovative Media Automotive – Bronze

 

Elevation Pictures
Campaign: Snowden CCTV
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Directors: Travis Cowdy, James Leake | Copywriters: Lyranda Martin Evans, Jamie Spears | Account Lead: Natalie Tom-Yes, James Sauter | Account Team: Catherine Field, Hailey Filler | Media Planners: Jordan Blagdon, Lucas Steinman | Creative Technologist, Cieslok: Oleg Paikoff

Experiential and Innovative Media Consumer Services - Silver
Advertising Consumer Services – Bronze

 

PepsiCo Foods Canada
Campaign: Quaker Parents' Report Card
Agency: BBDO
Credits: SVP, Chief Creative Officer: Todd Mackie | SVP, Chief Creative Officer: Denise Rossetto | VP, Executive Creative Director: Mike Kasprow | Associate Creative Director: Mike Schonberger | Associate Creative Director: Matt Hubbard | Sr. Account Planner: Travis St. Denis | SVP, Director of Account Planning: Ed Caffyn | Group Account Director: Melanie Ball | Account Coordinator: Stephanie Martins | VP, Project Management: Jason Dick | Sr. Project Manager: Sarah Ng | Production: Flare | Post Production: Ricochet

Direct Engagement Consumer Products Food & Beverage - Silver
Digital Consumer Products Food & Beverage – Bronze

 

Drug Free Kids Canada
Campaign: The Call That Comes After
Agency: FBC/SIX
Credits: Executive Creative Director: Ian Mackenzie | ACD/Art Director: Graham Tingle | ACD/Copywriter: Krystle Mullin | Planner/Strategist: Anna Percy-Dove | Account Team: Vicki Waschkowski, Shannon Harvey | VP Data & Technology: Jacob Ciesielski | President: Andrea Cook | Project Manager: Gillian Largey | Media Planner: Cynthia Steele | Developer: Dov Atlin

Direct Engagement NFP/Fundraising/Public Service – Bronze
Experiential and Innovative Media NFP/Fundraising/Public Service – Bronze

 

FBC/SIX
Campaign: Cannes Meow
Agency: FCB/SIX
Credits: Account Lead: Andrea Cook | Executive Creative Director: Ian Mackenzie | Art Directors: Rob Dean, Pedro Ramos, Francesca DiVesti, Joel Lee | Copywriters: Krystle Mullin, Kari King, Adrianna Casuga | VP, Data & Technology: Jacob Ciesielski | Project Coordinator: Khizra Arshad | Sr. Technical Architect: Valerian Nasqidashvilli | Campaign Managers: Paul Kalinowski, Andrew Yang | Analytics: Devi Soondarsingh, Imran Warsi | Community Moderator: Sinead Moran | Social Strategy: Jean George

Community Engagement Business Products & Services - Silver
Digital Business Products & Services – Silver

 

BMO
Campaign: Ball Access
Credits: Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts | Group Creative Director: Jeremiah McNama, Andrew MacPhee | Art Director: Gira Moin, Naeem Walji | Copywriter: Nimy Leshinski, Steve Sloane | Chief Strategy Officer: Shelley Brown | Account Lead: Tracy Little | Art Director: Alisa Sera Garcia, Sasha Ortega | Copywriter: Morgan Wroot, Zachary Richman | Strategist: Shelagh Hartford | Account Director: Ravi Singh | Account Supervisor: Allison Lockhead | Account Executive: Katherine Forester | Integrated Producer: Sumit Ajwani | Project Manager: Lindsay Hann | Executive Producer: Jill Brennan | Line Producer: Marc Swenker | Director: Matt Atkinson | DOP: Rob Scarborough | Editor: Chris Murphy, Steve Manz | Colourist: Eric Whipp | Music Track Director: Daenen Bramberger | Engineer: Ethan Myers

Digital Financial - Bronze
Experiential and Innovative Media - Silver

 

Toyota Canada Inc.
Campaign: The Toyota Sessions
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard |Art Director: Lena Lee |Copywriter: Naeem Ghafari | Planner/Strategists: Keith Witham, Ryan Erdelyi | Account Lead: John Roumelis, Andreas Doerig, Kristin Meier | Media Planners: Karl Flanders, Jessica Stinchcombe, Sharnelle Khan | Music: Dustin Anstey - RMW

Digital Automotive – Bronze

Campaign: Project 86
Agency: Saatchi & Saatchi Canada
Credits: Executive Creative Director: Brian Sheppard | Associate Creative Directors: Rob Gendron, Chrisitan Buer | Copywriter: Luke Skinner | Art Director: Jon Ciordas | Head of Production: Michelle Orlando | Producer/Director of Photography: Rob Butterwick | Editor: Dylan O'Donnell | Music: Apollo | Planner/Strategists: Keith Witham | Content Strategist: Lisa Marie Chen | Account Team: Tony Ciccia, Andreas Doerig, Kristin Meier | Media Planners: Karl Flanders/Jessica Stinchcombe | Community Managers: Sharnelle Khan, Emily Ferriera

Digital Automotive - Silver

 

WD-40
Campaign: Haunted Door
Agency: BIMM
Credits: Creative Directors: Roehl Sanchez, Rene Rouleau | Art Directors: Noel Naguiat, Roehl Sanchez | Copywriters: Sarah Cody, Rene Rouleau | Account Lead: Mike Da Ponte | Account Team: Alia Kuksis | Vice-: President Technology: Ralph Reefke | Web Developer: Alex Tarapacky | Director of PMO/Operations: Alex Tangi | Sr Developer/QA: Sirine Habaili | Sound: Earl Torno (Retriever) | PR: Stephen Rouse | Print Production: Ashley Mainguy | Proofreader: Aviva Guldis | Jr Business Analyst: Areeba Mazhar | Illustrator: Roehl Sanchez | Creative Services: Frank Gianforcaro

Digital Consumer Products General – Bronze
Experiential and Innovative Media Consumer Products General - Bronze

 

Interac Association and Acxsys Corporation
Campaign: Story of Flash
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer, Zulu Alpha Kilo: Zak Mroueh | Executive Creative Director, Zulu Alpha Kilo: Allen Oke | Creative Director, Zulu Alpha Kilo: Jon Webber | Art Director, Zulu Alpha Kilo: Gail Pak (ACD/AD), Brendan McMullen | Copywriter, Zulu Alpha Kilo: George Ault (ACD/Writer), Jacob Pacey | Planner, Zulu Alpha Kilo: Heidi Philip, Emma Brooks, Heather Segal | Client Services Director, Zulu Alpha Kilo: Rob Feightner | Interac: Andrea Danovitch, Jennifer Lee, Lauren McKay, Hizola Toovi

Advertising Financial - Gold

 

Tourisme Montréal
Campaign: Sorry
Agency: lg2
Credits: Tourisme Montréal: Danièle Perron, François Poulin, Bassira Côté, Aline Vinel | Vice-President, Executive Creative Director: Marc Fortin | Creative Directors: Marilou Aubin, Stuart Macmillan, Katherine Melançon | Copywriters: M. Aubin, S. Macmillan, K. Melançon, Jean-François Perreault | Art Director: Éric Bouchard | Strategic Planning & UX: Alexis Robin, François Royer Mireault, Geneviève Monette | Chief of Content: Joëlle Choquette, Malika Desrosiers | Group Director: Audrey Lefebvre | Account Director: Stéphanie Pellicer | Account Coordinator: Évelyne Harnois Lebeau | Agency Producer: Mélanie Bruneau | Production Company: Roméo & Fils | Director: Dent de cuir – Didier Charette | Media: Touché! – Martin Soubeyran, Sophie Labarre, Karine Hettel, Mélanie Baillargeon, Frederic Authier, Annie Ferrand

Experiential and Innovative Media Consumer Services - Gold

 

Mazda Canada
Campaign: HEAD TURNER
Agency: J. Walter Thompson
Credits: Chief Creative Officer: Ryan Spellicsy | Creative Director: Ari Elkouby | Art Director: Fiorella Martinez | Copywriter: Darya Klymenko | Account Lead: Dave Collis | VP, Creative Director: Matt Syberg-Olsen | Copywriter: Nick Asik | Team Lead: Neal Bouwmeester | Planner/Strategist: Matt Ball | Account Team: Jeff Thomas | Media Buyers: David Mears | Art Director: Raul Garcia | Photographer: Lulu Wei

Experiential and Innovative Media Automotive - Gold

 

Mac’s Convenience/Circle K
Campaign: Frosterize Your Face on Snapchat
Agency: Giants & Gentlemen
Credits: VP & Head of Client Services: Steve Waugh |Creative Directors: Natalie Armata, Alanna Nathanson |Art Directors: Jorden Heidendahl, JP Spanbauer | Copywriter: Brandon Tralman-Baker | Account Managers: Ally Dwyer-Joyce, Carlyn Anderson | Media Planners/Buyers: Media Experts

Community Engagement Retail - Gold

 

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro

Direct Engagement Business Products & Services - Silver

 

Proctor & Gamble/Gain
Campaign: Gain by Gain
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Heather Chambers | Copywriter: Dave Barber | Art Director: Jason Lee | Agency Producer: Julie Caniglia, Sabrina DeLuca | Director: Matt Piedmont | Chief Strategy Officer: Brent Nelsen | Planner: Mike Coulson | VP, Business Lead: Gavin Bayley | Account Supervisor: Tina Obersnel |   Account Executive: Abi Berkley | Production Company: Prettybird | Editing Company: Saints Editorial | Editor: Brian Williams | Producer: Stephanie Hickman | Transfer: Alter Ego | Online: Fort York | Music House: Pirate | Producer: Maggie Blouin, Chris Tait | Media Agency: Hearts & Science

Integrated Consumer Products General - Silver

 

Alberta Securities Commission
Campaign: One Good Scam
Agency: Edelman
Credits: Creative Director: Andrew Simon, Ryan Semeniuk | Account Lead: Jessica Fralick |
Art Director: Dol Imnamkhao | Copywriter: Adrian Cunningham | Account Leads: Amanda Schaufele, Carla Beynon, Maddie Handy | General Manager: John Larsen | Deputy General Manager: Megan Spoore | Vice-President, Digital: Neil Mohan | Broadcast Producer: Camielle Clark | Image Researcher: Hira Gomes | Print Producer: Janet Abe | Director, Insights & Analytics: Ali Dajani

Integrated NFP/Fundraising/Public Service - Silver

 

MICROSOFT CANADA
Campaign: Office VR
Agency: Intercept Group
Credits: Team Lead: Shaheen Yazdani, VP | Account Lead: Richard Pay, Sr. Project Manager
President, Intercept Group: Andrew Au | Founder, Corbin Visual: John Corbin | Director of Integrated Marketing, Microsoft Canada: Kal Irani | Sr. Office 365 Product Marketing Mgr. Microsoft Canada: Marc Aube | Sr. Office 365 Product Marketing Mgr. Microsoft Canada: Ash Chaudhury | Sr. Integrated Marketing Comms Mgr, Microsoft Canada: Gaelan Love | GM Office, Microsoft Canada: Cheri Chevalier | VP Marketing and Operations, Microsoft Canada: Emma Da Silva | Chief Marketing Officer, Microsoft Canada: Katie Houbiguian | Technical Solutions Specialists, Microsoft Canada: Derek Kerr, Radu Vaduva

Direct Engagement Business Products & Services: Silver

 

SCENE LP
Campaign: SCENE SHOW-Off
Agency: Elemental
Credits: Director of Marketing, SCENE: Lindsay Norton | Senior Marketing Manager CRM, SCENE: Ryan Hegarty | Marketing Assistant, SCENE: Jennifer Wong | Partner, Elemental: Dustin Brown | Partner, Elemental: Brent Wardrop | Associate Creative Director, Elemental: Scott Fess | Account Director, Elemental: Justin Haberman | Copywriter, Elemental: Matt Sadowski | Senior Designer: Adam Buechler | Junior Copywriter: Kevin Hamilton | Junior Art Director: Lizzie Tupizin | Squid Productions: Gerrit Van Dyke | Bond Brand Loyalty: Nilanka Varsava, Cris Thome | Gaggi Media: Jacqueline Murdoch

Integrated Consumer Services – Silver

 

Scotts Canada
Campaign Name: Prickly
Agency: Rethink
Credits: Account Lead: Glenn Martin | Creative Directors: Aaron Starkman, Mike Dubrick, Joel Holtby, Dre Labre, Ian Grais, Chris Staples, Mark Scott  | Art Director: Mark Scott | Copywriters: Aaron Starkman, Dan Szczepanek, Peter Gardiner | Account Leads: Scott Lyons, Marie Lunny  | Account Lead (Client): Lindsay Lemierzewicz  | Account Team: Lindsay Riklis | Broadcast Producer: Monika Ghobrial, Vanessa Birze | Director/VFX: Darren Achim | Director of Photography: Mark Peachey | Editor: Leo Zaharatos, Kyle McNair, Line Producer: Jeff Schwartz | Executive Producer: Cheyenne Bloomfield | Digital Strategist: Darren Yada | Amplification Strategist: Leah Gregg | ColouristS: Tricia Hagoriles, Cem Ozkilicci | Online Artist: Darren Achim | Production House: Alter Ego | Post Production: Married To Giants | Audio House: Keen Music |Audio Producer: Kai Koschmider, Matt Redman | Engineer: Andrew McCready

Digital Consumer Products General - Silver

 

Easy Period
Campaign: No Shame
Agency: Cossette
Credits: CEO: Alyssa Bertram | Chief Creative Officers: Peter Ignazi, Carlos Moreno | Art Director: Natalie Mathers | Copywriter: Simon Rogers | Planners Strategists: Michaela Charette, Jason Chaney | Account Team: Michelle Perez, Dane Armstrong, Olivia Figliomeni | Director, Connection Strategy: Tim Beach | Photographer: Chloë Ellingson | Communications Specialist: Leigh Morgan | Senior Retoucher: Trevor Gauthier | Media Agencies: Newad & Cossette Media

Promotion/Shopper Marketing Consumer Products General - Silver

 

Destination Canada
Campaign: Found in Canada
Agency: DDB Canada
Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Dean Lee | Creative Director: Ryan Leeson | Art Director: Fred Mazzola | Copywriter: Geoff Vreeken | Account Team: Bridget Westerholz, Tanya Hudson, Sara Caissie | Producers: Kim Billan, Zerlina Chan, Julia Chiu, Karen Brown | Strategy: Natalie Godfrey, Marty Yaskowich | Tech Director: Justin MacLeod | UX: Derek Lau | Developer: Mattias Boban

Direct Engagement Consumer Services - Silver

 

Loblaws
Campaign: Eat Together
Agency: john st.
Credits: Charlie Clark, Cheryl Grishkewich, Ashley McGill | Account Lead: Ashley McGill | Creative Director: Stephen Jurisic, Angus Tucker | Art Director: Gerardo Agbuya | Copywriter: Jesse Wilks | Planner/Strategists: Colin Carroll | Account Lead: Lindsay Lalonde | Account Team: Will Joyce | Producer: Brittani Wilcox | Director: Michael Clowater | Production Company: Radke Films | Post Production: Rooster Production, Alter Ego, Vapor RMW

Advertising Consumer Products Food & Beverage - Silver

 

Rogers Communications
Campaign: Rogers IoT From Farm to Fork
Agency: BBDO
Credits: SVP, Chief Creative Officer: Todd Mackie | SVP, Chief Creative Officer: Denise Rossetto | SVP, Executive Creative Director: Michael Kasprow | VP, Creative Director: Dan Gaede | Art Director: Kate Laudrum | Copywriter: Matt Prokaziuk | SVP, Strategy & Insights: Rosie Gentile | Account Director: Aaron Howell | Account Supervisor: Mike Spilchuk |
Producer: Ann Caverly | Sr. Print Production Manager: Jeff King | Project Manager: Melissa Hadley

Digital Business Products & Services – Bronze

 

Ultimate Fighting Championship (UFC)
Campaign: UFC 205 Can’t Wait
Agency: Anomaly
Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Directors: Neil Blewett, Gary Westgate | Creative Team/Design: Leonardo Gonzalez, Oleg Portnoy, Andy Slater | Managing Director: Dion Aralihalli | CEO/Partner: Franke Rodriguez | Planner/Strategists: Jon Daly | VP Marketing: Kamini Sharma | VP Global Brand Creative: Heidi Noland | Illustrator: Bryan Espiritu

Community Engagement Business Products and Services - Bronze

 

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada
Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

Digital Retail - Bronze

 

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits:Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh

Experiential and Innovative Media Consumer Services - Bronze

 

SpinMaster Toys
Campaign: Who Will You Hatch?™
Agency: Initiative
Credits: CMO: Nancy Zwiers | VP, Global Marketing: Tara Tucker | SVP Marketing & Robotics Lead: James Martin | Director of Marketing, Robotics: Sanda Shatilla | Senior Brand Manager: Kate Frostad | VP & Executive Producer, Creative Content: Tamara Horowitz | Senior Creative Director: Stacy Lewis | Creative Director: Mike Arnott | Senior  Media Manager: Leigh Hannah | Associate Brand Manager: Cassandra Nardin | Associate Creative Director: Philip Gunther | Senior Art Director: Loralee Butler | Director, Digital Media Strategy: Ryan Rebello | Influencer Marketing Manager: Maria Aguilar | Influencer Marketing and Social Media Manager: Jayme Derkson | Senior Manager of Global Communications: Jodi McDonald | Marketing Coordinator: Maci Levy | Sr. Producer: Margaret Kazimierski | Senior Director, Consumer Insight: Arwen Hunter | Director, Global e-Commerce: Marianna Zidaric | Senior Director, Trade Marketing: Connie Buffone | VP, Global Packaging and Design: Rick Rowden

Integrated Consumer Products General - Bronze

 

Expedia.ca
Campaign: Expedia.ca – Vegas You
Agency: Grip Limited
Credits: Creative Partners: David Chiavegato, Rich Pryce-Jones | Associate Creative Director: Julia Morra | Associate Creative Director: Trevor Gourley | Group Account Director: Martin McClorey | Director, Business: Justine Leetham | Manager, Business: Ben Soja | Account Coordinator: Sarah Vandersluis | Director, Brand Marketing, Expedia.ca: Adam Francis | Senior Marketing Manager, Expedia.ca: Gianni Santin | Broadcast Producer: Tricia Lapidario | Photography Producer: Chantel Brinkman | Print Producer: Annette Heikamp | Interactive Producer: Nicole Black | Directors, Steam Films: Ben Weinberg and Patrick Andrews | Photographer, Westside Studios: Matt Barnes | Sound: Imprint Music | The The Vanity - Online Editing: Naveen Srivastava | Saints Editorial – Editing: Stephen Sora | Director of Photography: Barry Parrell | Ipsos – Research: Christian Arambulo

Direct Engagement Consumer Services - Bronze

 

Volvo Car Canada
Campaign: Thoughtful Test Drive
Agency: Grey Canada
Credits: Executive Creative Directors:  Joel Arbez, James Ansley | Art Director: Ryan McNeill | Copywriters: Darrel Knight, Sue Kohm | Planner/Strategist: Ian Westworth | Account Lead: Paul Curtin | Account Team: Alexei Northover, Elizabeth Elliot | Producers:  Vanessa Birze, Erica Metcalfe | Director/DOP: Sean McBride, Someplace Nice | Editor: Robin Haman, Saints Editorial | Audio House: Tattoo | Production Specialist: Biko Franklin

Advertising Automotive - Bronze

 

Cieslok Media
Campaign: Text & Drive
Agency: john st.
Credits: Account Lead: Jorg Cieslok | Creative Directors: Angus Tucker, Stephen Jurisic, Niall Kelly | Art Director: Sébastien Lafaye | Copywriter: Cedric Audet | Account Lead: Mylène Savoie
Account Team: Ian Brooks, Cheryl McKenzie, Tamara Staines, Sasha Abrams, Sarah Ramage, Laura McLellan, Natacha Nicol | Agency Producer: Kimberley Mullen | Production Artist: Ryan Thiffault | Senior Developer: Joshua Richards

Advertising Business Products & Services – Bronze

 

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Direct Engagement Business Products & Services - Bronze

 

Taco Bell Canada    
Campaign: Steakcation
Agency: Grip Limited
Credits:  Team Lead: Samantha Redman, Chief Marketing Officer | Account Lead: John Belbeck, Director | Creative Directors: Rich Pryce Jones, D. Chiavegato | Art Director: Troy Geoghegan; Skye Deluz | Copywriters: Jackson Byrne; TJ Arch | Planner/Strategists: Marina Glavan, G. Fong, E. Brade | Social Content Strategist;Jacquie Kostuk, Social Strategy Lead | Account Lead: Jessica Tran, Business Director | Account Team: Olivia Howlett | Account Coordinator; Nick Hillier, Business Manager | Production Company: ReefMoxie | Producer: Elvira Labate | Editor: Mark D’Amico | Clients: V. Castillo, K. Zborowski | PR, Edelman: M. Waymark, F. Reyes, V. Neufeld | Media, Mediacom: J. Pattison, J. Davies

Community Engagement Consumer Products Food & Beverage - Bronze

 

Carly Fleischman
Campaign: Speechless
Agency: john st.
Credits: Executive Creative Directors:  Stephen Jurisic, Angus Tucker | Account Lead: Arthur Fleischmann | Creative Director: Niall Kelly | Design Director: Mooren Bofill | Copywriter: Carly Fleischmann | Senior Team Lead: Melissa Tobenstein | Designer: Andrew Passas | Producers: Aimee DeParolis, Erin Feldman, Syd Fleischmann | DOP: Alex Lehmann, Steve Paul

Pro Bono – Bronze

 

Volkswagen Canada
Campaign: VW Commerce
Agency: DDB Canada
Credits: Senior Art Director: Dirga Agoes | Senior Copywriter: Lisa Gervis | Strategist: Andrew Ahern | VP, Business Unit Director: Neil MacLellan | Account Director: Reuben Segelbaum | Account Executive: Hannah Jordan | Project Manager: Natalie Chenard | Business Analyst: Shane Sincich | User Experience: Sean Walsh | Technical Director: Dylan Dempsey | Dev Ops: Rob Cimicata | Developer: William Chong | Quality Assurance: Enzo Licata

Direct Engagement Automotive - Bronze

 

LCBO
Campaign: 2016 Ready to Drink
Agencies: Leo Burnett Canada, Diamond Integrated Marketing
Credits: Vice-President, Marketing: Kerri Dawson | Director, Integrated Marketing: Charan Bhogal | Manager, Integrated Marketing: Lina Dilorio | Assistant Manager, Event Marketing: Karen McGee | SVP, Creative Director, Head of Art, Leo Burnett: Lisa Greenberg | Group Creative Director, Design, Leo Burnett: Ryan Crouchman | VP, Group Account Director, Leo Burnett: David Buckspan | Media Planners/Buyers: Diamond Integrated Marketing, PhD

Promotion/Shopper Marketing Retail - Bronze

 

Canadian Women’s Foundation
Campaign: #GirlPowered
Agency: Havas Canada
Credits: Canadian Women’s Foundation: Beth Malcolm | Account Lead: Sarah Rosen | Creative Directors: Helen Pak, Cory Eisentraut | Art Directors: James Pacitto, Brian Allen | Copywriter: Charlie Glassman | Planner/Strategist: Zeb Barret | Account Executive: Erin O’Reilly | Media Planners/Buyers: Elizabeth Brennan, Jordan Hui | Agency Producer: Francesca Marchese | Editor: Renato Sorbara | Director, Clark Stanley: Christine Hodnet | Associate Creative Director: Brian Allen

Community Engagement NFP/Fundraising/Public Service - Bronze

 

TELUS
Campaign: $100,000 Small Business Challenge
Agency: Agency 59
Credits: Creative Director/Art Director: Curtis Wolowich | Copywriters: Curtis Wolowich, Steve Tannenbaum | Motion Graphics Designer: Brian Santangelo | Graphic Designer: Hannah Hall | Account Lead: Jessica Grossman | Team Lead: Marc Cooper | Planner/Strategist: Jennifer Green | Graphic Designers: Hannah Hall, Dan Tran | Motion Graphics Designer: Brian Santangelo

Integrated Business Products & Services - Bronze

Canada Post INCITE Award

GOLD

WD-40
Campaign: Haunted Door
Agency: BIMM
Credits: Creative Directors: Roehl Sanchez, Rene Rouleau | Art Directors: Noel Naguiat, Roehl Sanchez | Copywriters: Sarah Cody, Rene Rouleau | Account Lead: Mike Da Ponte | Account Team: Alia Kuksis | Vice-: President Technology: Ralph Reefke | Web Developer: Alex Tarapacky | Director of PMO/Operations: Alex Tangi | Sr Developer/QA: Sirine Habaili | Sound: Earl Torno (Retriever) | PR: Stephen Rouse | Print Production: Ashley Mainguy | Proofreader: Aviva Guldis | Jr Business Analyst: Areeba Mazhar | Illustrator: Roehl Sanchez | Creative Services: Frank Gianforcaro


SILVER          

BMO Global Asset Management
Campaign: THRIVE Acquisition Program
Agency: The Capital Communications Company
Credits: Team Lead: Grace Mistry | Creative Director: Arlyn Levy | Copywriter: Kevin Huestis | Planner/Strategist: Fraser MacDonald | Account Director: Bonnie MacDonald | Senior Consultant: Deborah Bascal | Digital Strategist: Yuri Pershin | Senior Manager: Steve Halpin


BRONZE

Shell
Campaign: Shell Hula Girl DM
Agency: Squareknot
Account Lead: Keith Edwards
Creative Director: John Halley
Art Director: Asad Azizi
Copywriter: Lisa Inglis     
Account Lead: Karyn Gould
Account Team: Laura Rodriguez
Production Manager: Tracy Quinn
Client Lead: Lisa Gee
Client Marketing Manager: Dan Lam

Environics Data Marketing Award

GOLD

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits: Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh


SILVER

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro


BRONZE

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Facebook Mobile Marketing Award

GOLD

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu


SILVER

McDonald’s
Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD


BRONZE

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada | Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

YouTube Creative Storytelling Award

GOLD

Tourism Toronto
Campaign: The Views are Different Here
Agency: J. Walter Thompson Canada
Credits: Executive VP & Chief Marketing Officer, Tourism Toronto: Andrew Weir | Global Marketing Director, Tourism Toronto: Heidi Wallace | Senior Marketing Managers, Tourism Toronto: Jeremy Maunder, Stanton Singh | Marketing Coordinator, Tourism Toronto: Catalina Matamoros | Chief Creative Officer, JWT: Ryan Spelliscy | EVP, Managing Director, JWT: Darrell Hurst | Senior Producer, JWT: Kristen Neamtz | Director: Michael Lawrence


SILVER

Shaw
Campaign: WideOpen Internet 150 – Fast & Cheap
Agency: Rethink
Credits:  Creative Director: Chris Staples, Ian Grais, Rob Tarry | Art Director: Eric Arnold
Writer: Rob Tarry | Broadcast Producer (in house): David Fraser-Winsby | Strategic Planner: Darren Yada | Account Services: Mitch McKamey, Glen Chalcraft | Client Supervisor: Vanessa Barretto, Katherine Emberly, Tiffany Flynn, Kayla McNary


BRONZE

Lexus of Canada
Campaign: Seize the Drive
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

 

Previous Winners
2010 | 2011 | 2012 | 2013 Annual | 2014 Annual | 2015 Annual | 2016 Annual

 

CMA Awards Gala Flipbook

2017 Awards Gala

The 2017 CMA Awards Gala, 50th anniversary edition, took place at Westin Harbour Castle on November 24, 2017. Check out the photos from our night of celebration! Please email events@theCMA.ca to request your personal, full resolution photos.

Awards Show
Media Wall
Moments

Marketer of the Year

Congratulations Lori Davison!

For her relentless commitment to propel a compelling Canadian brand onto the global stage and craft a strategic brand reinvention to represent the best of Canadian marketing, CMA is proud to name Lori Davison our 2017 Marketer of the Year.

Lori Davison joined SickKids Foundation in 2014. As Vice President, Brand Strategy & Communications, Lori leads the strategic vision for SickKids brand communications. Under Lori’s leadership, the Foundation’s in-house team of marketers, content specialists and public relations practitioners develop and execute integrated marketing and communications programs to build brand equity, raise awareness of SickKids’ global leadership and reinforce the need for donor dollars.

Best of the Best

Congratulations SickKids Foundation & Cossette!

Running in stark contrast to the category’s history of highly sentimental and heart-tugging tonalities, SickKid’s high voltage campaign was as aggressive as their $1 billion five-year donation target. Canadians everywhere took notice, and donors were eager to join this ever-important battle. SickKids Vs. helped break the organization’s all-time fundraising record with revenues of $57.9 million during the period between October and December. Online revenue rose by 695% and the average online donation reach an all-time high of $188, up 63% from the previous year. SickKids also saw a 5% boost in millennial and male donors respectively.

This Year’s Judges

Learn more about the judging process and see who the judges are for this year’s CMA Awards.

Strategic Committee Chair and Senior Judge Co-Chairs

Together with CMA, our Strategic Committee Chair and Senior Judge Co–Chairs oversee the judging process. We’re very proud to have these leading industry professionals take on this role.

Adrian Capobianco
// President, Vizeum



Cheri Chevalier
// General Manager, Microsoft Office, Microsoft Canada



Peter Ignazi
// Chief Creative Officer, Cossette

Senior Judges

Advertising

Arthur Fleischmann
// partner/president & CEO, john st. advertising

Arthur has come a long way from the streets of Queens, NY. His career included stints in sales (Xerox) and marketing (Kraft/General Foods) before deciding on a life in advertising. In starting john st. in 2001, he and his partners launched a “creative collaborative” without the silos and bureaucracy he’d seen in most other agencies.

He believes creativity is a powerful business tool and actively pursues (and wins) awards for advertising effectiveness for the work john st. produces on behalf of clients.

Arthur is a passionate advocate for children living with autism. He is Board Chair of Specialisterne Foundation and his best–selling book, Carly’s Voice, has been translated into seven languages.


Trinh Tam
// Vice–President, Integrated Marketing, Tim Hortons

Trinh Tham is currently the VP, Integrated Marketing for Tim Hortons, home of Canada's favourite coffee. Previous to Tims, she held senior marketing leadership positions at Bell Media and Loblaw Companies Limited, where she enjoyed the privilege of growing tier one brands such as CTV, HBO, CraveTV, Bravo, Comedy, Space, Much, MTV, President's Choice, No Name, Loblaws, No Frills, and Superstore. She is thrilled to be a senior judge for this year's CMA Awards.

Canada Post INCITE

Scott Pinkney
// VP, Executive Creative Director, Publicis Hawkeye

Community Engagement

Tracey Cooke
// Vice President, Communications and Marketing Excellence, Nestlé Canada Inc.

Tracey Cooke was promoted to Vice President, Communications and Marketing Excellence in July 2016. In this role, she oversees Consumer Insights & Strategy, Consumer Engagement and Experience, Digital & Content Transformation, Packaging Design and Agency Partnerships. Tracey serves as a member of the Nestlé Business Executive Team and reports directly to the President and CEO of Nestlé Canada.

Tracey began her career with Nestlé Canada in May 2013 as Director, Creative Excellence and Nestlé Brand and was responsible for consumer communication, packaging & graphic design, content and asset management; driving the Nestlé Brand vision; leading Nutrition Health and Wellness strategies and plans; leading Partner excellence and effectiveness.

Prior to joining Nestlé Canada, Tracey worked in senior creative & operational leadership positions at various agencies and startups including Public Inc.(Director CX), MacLaren McCann (V.P. Creative Director) and AndersonDDB.


Marketa Krivy
// Executive Creative Director, Tribal

Marketa began her multi–disciplinary career with an award–winning PSA for Greenpeace, when she was an intern at J. Walter Thompson.

From there, she went on to work with many brands including Volkswagen, Ikea, Unilever, Labatt, McDonald's, President's Choice, and Panasonic, and continued to be recognized along the way.

She's won at Cannes, One Show, Clios, ADCC, Marketing Awards, and Cassies. Her work has also appeared in Communication Arts, Lürzer's Archive, Graphis, Applied Arts, Adweek, and Ad Age. She also has the distinction of creating one of ICA's top 10 ads of all time.

As the ECD at Tribal, she oversees a cross–disciplinary, integrated team with a mission to create meaningful brand experiences through creativity, technology and innovation.

Prior to joining Tribal, Marketa led the Loblaws President's Choice business at john st. which in 2016, was awarded Strategy's Brand of the Year.

Digital

Nick Bilodeau
// Head of Insurance, American Express

Nick Bilodeau is a financial services senior executive and recognized industry influencer with over 20 years of leadership,marketing and product development experience.

In his current role, Nick is responsible for leading all aspects of the market’s insurance business. His previous work has involved heading departments and projects for organizations such as Fidelity, ING Direct, Northbridge and Canada Life. Nick holds an MBA from the Schulich School of Business (York University) and a BA in Commerce and Information System from Western University. He has also completed an executive program in Competitive Marketing Strategy at Wharton.


Guy Stevenson
// Chief Customer Engagement Officer, Ogilvy Canadas

Guy’s agency career started right out of university working in a media department where he learned the critical importance of measurement in marketing communications. He subsequently joined Ogilvy & Mather Direct, the relationship management division of Ogilvy (later rebranded OgilvyOne worldwide) who were at the forefront of data–driven marketing and subsequently became the digital hub of Ogilvy. Guy worked his way up through the ranks from an Account Executive to Managing Director – a position he held for over a decade – working on a broad array of clients including American Express, IBM, Tim Hortons, Unilever, IHG and FedEx. Digital customer engagement and performance marketing have always been at the centre of Guy’s career. Guy is a previous chairmen of CMA’s B2B counsel and a previous co–chair of the CMA Awards. Guy became the Chief Customer Engagement Officer of Ogilvy Canada in January 2017 when the separate operating companies were merged together into one integrated Ogilvy. 

Direct Engagement

Nicky Mezo
// Vice–President, Integrated Marketing Planning, Customer Strategy and Channels, TD Bank

Nicky has over 20 years of B2B and B2C marketing experience. For the last two years, she has worked for TD Bank where her team's role is to create and execute marketing strategies that benefit the enterprise customer. 

Prior to joining TD Bank, she worked for PayPal for 6 years as Head of Marketing for Canada. PayPal was a startup in Canada at that time and she was hired to create a high performing Marketing team. Her team was responsible for driving results in Acquisition, Engagement and Retention on both the merchant and consumer side of the business.

Before PayPal, Nicky spent almost ten years working at American Express and six years working on the agency side. Her roles spanned Strategic Planning, Loyalty & Rewards Management, Client Management, Customer Experience, Card Portfolio Management, Customer Acquisition & Retention and Demand Creation.


Josh Stein
// Executive Creative Director, McCann

It started with decks and t–shirts. In 1994, Josh was designing boards and T–shirts for a skateboard company he started with a friend. He put his stuff up on consignment. Typically, everything got stolen. And that was the end of that. Then came the Dead tour. 17 years later, the tour is finally over. Josh is now a well recognized ECD, acknowledged for his creative and effectiveness by international and national shows from Cannes to the Canadian Marketing Awards. It’s possible his rise in advertising can be attributed to a dark, deep–seated desire to teach those sniveling thieves the difference between the cost of a product, and its value. Josh just recently celebrated his one year anniversary at McCann where he heads up the Creative department in Toronto office helping brands like Chevrolet, RBC, Mastercard and Prostate Cancer Canada play a meaningful role in peoples lives.

Environics Analytics Data Marketing

Evan Wood
// Senior Vice–President, Marketing & Sales, Environics Analytics

As Senior Vice President of Marketing and Sales Operations at Environics Analytics, Evan Wood works across EA’s practice teams to help clients achieve their strategic objectives. A senior executive with 25 years of marketing, analytics and business transformation experience, Evan is passionate about helping organizations improve their financial results by leveraging data and analytics to create exceptional customer experiences that drive engagement. He has worked in a variety of industries and sectors, including Fortune 500 companies, start-ups, non-profit organizations and advertising agencies. Before joining EA, Evan was the president of Pivotal Contact Inc., which he founded in 2013. A frequent speaker at conferences and seminars, Evan has a bachelor’s degree in political science from Queen’s University and an international MBA from the Thunderbird School of Global Management in Arizona.

Experimental and Innovation Media

Michael Moser
// Senior Director of Marketing Strategy, Finance, & Operations; Communications, Marketing, Brand and Research Department, CBC

Michael Moser is a strategy, finance and marketing executive with extensive experience in the broadcasting, media and telecommunications sectors.

He is currently the Senior Director of Marketing Strategy, Finance, & Operations with the CBC's Communications, Marketing, Brand & Research (CMBR) department.  CMBR is the full service Communications and Media Ad Agency within CBC English Services.  CMBR are the marketers for all CBC content found on any of CBC's platforms including TV, Radio One, Radio 2, CBC News Network, Documentary cbc.ca, and social media.  Marketing content examples include Hockey Night in Canada, the Olympics, Dragons' Den, Murdoch Mysteries, Heartland, Schitt's Creek, Working Mom's, The Rick Mercer Report, The National, CBC news, CBC apps, and radio one's Metro Morning.

As a key member of the marketing senior leadership team, Mike is responsible for the go to market strategic planning for all CBC content.  His strategic scope also includes management of finance and marketing budgets, promo placement and maximization of CBC owned/partnered media assets and new business development. His operational scope includes departmental planning, internal consulting, human resources, procurement and vendor management.

CBC/Radio–Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet and satellite–based services. Deeply rooted in the regions, CBC/Radio–Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.   

Listed at number ten, CBC is the most influential media brand in Canada and the 2nd most influential Canadian brand according to the 2016 Ipsos top one hundred Canadian brands.

Mike joined the CBC after many years at TELUS, an internet start–up, and BCE (Bell companies) where he held senior level positions in strategy, product development, and product management.  He was a member of the original marketing team that launched at that time Bell's Sympatico Internet service brand in 1995.  Mike has an MBA (Marketing) from Clarkson University and is a graduate of the Ryerson Business School (Marketing).  He is also a member of the Board of Governors of Excellence Canada.


Sébastien Rivest
// EVP, Chief Creative Officer, DentsuBos

Sébastien is a born leader.  Arriving from Cossette where he made Group Director (McDonald’s, Molson, GM, Bell) before hitting his thirties, he came to DentsuBos in 2010 to lead the pack on Fido.  Strategic when he’s talking creative and creative when he’s talking strategy, he ensures communicational relevance in every campaign that he oversees.

He mixes rigour with pleasure in his work, knowing how to play maestro to guarantee all campaign pieces hit the right note.  “A musician in my spare time, I seek harmony over chaos.  Taking deep breaths is the best way I’ve found to survive in the business.  And to survive, period.”

Facebook Mobile Marketing

Andrea van Leeuwen
// Head of Marketing, Canada, Facebook


Claire Sweeney
// Managing Director, Resolution Media

Integrated

Ann Stewart
// CEO, Maxus Canada

Maxus is Canada’s fastest growing media agency, for 5 yrs running.  Ann launched the newest media division of GroupM in 2012. Maxus represents some of Canada’s strongest brands. Ann has built Maxus to an agency of 100 people with offices in Toronto and Montreal, leading the company to be Canada’s Best Workplace 2 years running.
 
Ann is known as an innovative and engaged leader with 25 years of diverse media experience ranging from strategic planning, operations, buying and even selling of media.  She has been in the GroupM family for over 10 years as GM Managing Director in another GroupM agency.  Before Maxus, Ann was a partner in the Brainstorm Group, a full service communication agency, and previously spent 4 years selling OOH advertising.

Ann is a graduate of Humber College in Marketing, a graduate of the 4 year CAPP program and she serves on the board of the Canadian Media Directors Council.  She is an active member of IAB, RCC and a former board member of NADbank. She has been a media co–chair for Canada’s premiere awards, such as MIA’s, Atomics, CMA’s and Strategy, and as a judge for the Atomic’s. She is also a member of the IAB and CMA.


Michael Alexandor
// Vice–President Marketing & Innovation, Bell Media

Michael oversees the marketing strategy for Bell Media Sales including trade sponsorships and advertising initiatives across Canada. He is responsible for building the strategy to strengthen Bell Media Sales’ position as a leader in an ever–changing industry through branding initiatives, relationship marketing, social media, and business–to–business opportunities that connect directly with clients. Before joining Bell Media, Michael was a partner at Temporarily Unpopular Ideas, an ideas architecture and design agency he co–founded in 2011. Previously he was the Head of Media, Markets, and Innovation at Astral Out of Home, and has held several senior marketing roles at companies such as Calvin Klein Fragrances and Unilever.

Promo/Shopper Marketing

Nancy Marcus
// Corporate Vice–President, Marketing, Kruger Products

Nancy Marcus and her superior, bold marketing innovations have made her an award–winning influencer for more than 35 years. She has had tremendous impact on how company’s market their products in the CPG industry working collaboratively and cross functionally within the organization.

Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the only female on the KPLP Management Team for more than a decade, Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability. 

Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer form a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment and her credible longevity has contributed to the success of KPLP as Canada’s brand powerhouse and market leader in the consumer tissue industry.

A recipient of the 2014 WXN Top 100 Award and the Star Women in Grocery 2014 Award and Vice Chair of Advertising Standards Canada, Nancy has been an active and dedicated participant in the industry and community, particularly those focused on the advancement of women in the workplace.


Annette Warring
// CEO, Dentsu Aegis Network Canada

Annette Warring is CEO of Dentsu Aegis Network Canada, driving the company’s vision of ‘Innovating the way brands are built’. Since her arrival in 2007, Annette has accelerated the shift from a traditional media offering to now five network brands and five specialist agencies, working together under one single P&L. Under her tenure, annual agency revenue has tripled in two years. In less than a year, Annette succeeded in landing the group and family of brands five major blue chip accounts including P&G, Canada’s largest advertising account; MasterCard; Reckitt Benckiser; Danone; and Microsoft.

Before joining Dentsu Aegis Network, Annette Warring spent four years at MPG (now Havas) in the role of Executive Vice President.

In 2014, Annette was named Media Director of the Year by strategy, the industry’s top honor recognizing a media executive in Canada. Under her leadership, the network’s agency brands also enjoy various industry recognitions including number one RECMA media agency rank for Carat in 2012 and 2014; Gold at the 2012 and 2014 Media Innovation Awards; two Internationalist Awards in 2013; and Best of Show Award and Gold at the 2011 Sponsorship Marketing Awards, to name a few.

YouTube Creative Storytelling

Tayyab Rizvi
// Associate Product Marketing Manager, Google

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Senior Judging Co–Chairs are available to the judges for questions and to guide them through the online process.

Second Round

In the Second Round, the Senior Judges and Senior Judge Co–Chairs judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best

The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

Judging Panels

Advertising

Laura Baehr, VP Marketing, thinktv
Dustin  Brown, Partner, Head of Strategy, Elemental Inc.
Anja Bundze, Director, Marketing, NLogic
Lynn Chambers, VP, Corus Tempo
Ching Chiu, Managing Director, Megafone Media Corp.  
Travis Cowdy, Executive Creative Director, DentsuBos
Matthew Cowling, Marketing Director, Bell Media
Christine Cruz–Clarke, Marketing Director, Mars Canada
Shannon E  Davidson, VP Marketing, Practice Lead, NATIONAL  
Andrea  Dorfman, Senior Copywriter/Content Strategist, A4D4 Communications
Michael Dougherty, Marketing Manager, Captivate
Melody Dover, Creative Director, Fresh Media Inc.
Gabe Dunlop, Country Manager, Canada, Varick Media (An MDC Company)
Cheryl Grishkewich, VP, Corporate Brand Marketing, Loblaw Companies Limited
Kathleen Honey, Associate Creative Director, Sandbox Advertising Inc.
Bilal  Jaffery , Marketing Practice Leader , Deloitte Digital
Chadi Kandil, Marketing Professor, Centennial College
Emily  Kilfoyle, Managing Director, Digital & Emerging Tech, Maxus
Michelle Kitchen, Executive Vice President, Managing Director, DDB Canada
J. Sharon  Leonard, Marketing & Special Projects Advisor, The University of Winnipeg
Bernie Malinoff, President, element54
Frederick Martel, Senior Manager, Product Development (Smartmail Marketing), Canada Post
Robert Martineau, President, Hamelin + Martineau  
Jennifer Matto, Senior Manager, Media, Tangerine
Matt McGowan, President, Adestra
Scott McKay, Cossette
Aziz Memon, Chief Marketing Officer, Farber Financial Group
Zemina Moosa, Managing Partner, Ogilvy Canada
Neil Persaud, Business Development Manager, Candybox Marketing
Tim Peters, VP Americas, ScribbleLive
Jackie Ranahan, President/Creative Director, Mach One Commmunications
Chantal Rossi Badia, Head of Industry, Google Canada
Rene Rouleau, VP Creative Director, BIMM
Brad  Sherwin, Director of Marketing, Credit Counselling Society  
Michael Shostak, SVP and Chief Marketing Officer, Economical Insurance
Sheng Sinn, Business Director, J. Walter Thompson Canada
Tracey Stechyshyn, Brand Specialist, Farm Credit Canada
Randy Tait, Studio Manager, Manulife Financial
Andrew Temes, Senior Product Manager, Enercare Inc.
Rafael Tercarolli, Senior Manager, Digital Marketing, Morneau Shepell
Daniel Westgate, VP, Executive Creative Director, Response Innovations

Canada Post INCITE

Eric Belanger, Associate Creative Director, Sandbox
Andy Bruce, Co-founder, CEO, MobileX
Michael Chase, CMO, St. Joseph Communications
Mary Cochrane, Director, Commercial Marketing, Canada Post
Audrey Jamieson, President, Marketing Kitchen
Andrew MacEachern, President, Information Packaging
John Rocca, Manulife
Trent Thompson, VP, Creative Director,  BBDO
Cynthia Wujek, Director, Influencer Marketing, Canada Post

Community Engagement

Maxinne Abuyuan, Creative Director, Mirum
Emily Baillie, Professor, Humber College
Doyle Buehler, CEO, Dept. Digital
James Chalmers, Group President and CEO, TACK10
Imran Choudhry, Vice President, The T1 Agency
Charlene Codner, Chief Creative Officer, Fish Out of Water Design Inc.
Dana Dignard, Senior Director, Marketing & Communications, GS1 Canada
Lauren Dineen–Duarte, Director of Public Affairs and Communications, American Express Canada
Linda Forrest, Manager, Strategic Communications and Outreach, Treasury Board Secretariat
Ishan Ghosh, CEO : Partner, Barrett and Welsh
David  Jang, Senior Director, Marketing, Communications & Brand, CBC
Jessica Joerg, VP, Group Director, Wunderman / Blast Radius
Brendan Kenalty, CMO, ItracMarketer
Andrew Lane, Nitch
Ian Mackenzie, Executive Creative Director, FCB/SIX
Peter McNeill, Director, Marketing, KPMG
Kristi Knowles, Former VP Marketing, Molson Coors
Kelly Rusk, Digital Director/Partner, Banfield
Angela Sarino, Senior Director, Marketing Communications, CIBC
Jed Schneiderman, President and Co–Founder, Tapped Mobile
Matthew  Seagrim, Managing Director, Scene
Baijul Shukla, Director, Member Services and Strategic Partners, Ontario Society of Professional Engineers
Bruce Symbalisty, Strategic Director, Reality Engine
Laurel  Taylor, Senior Consultant , NATIONAL Public Relations
Trent Thompson, VP, Creative Director, BBDO Toronto
John Worden, VP Marketing, Hakim Optical
John Wunderlich, President, John Wunderlich & Associates, Inc.

Digital

Dan Alvo, Director, Wrigley Canada
Emily Baillie, Professor, Humber College
Brent Campbell, Senior Manager, Product Innovation, Rogers
Jonathan Chiriboga, Digital Marketing & CRM Lead, McDonald's
Louis Cho, President & Managing Director, Nexus Solutions Consulting
Adrienne Connell, Senior Vice President, High Road
Giles Crouch, Managing Partner, Well Researched
Dave Fleet, Executive Vice President, National Practice Lead, Canada, Edelman Digital
Kevin Flynn, SVP, Strategy and Analytics, Wunderman/Blast Radius
Dan Gaede, VP, Creative Director, BBDO
Dylan Gerard, Executive Creator, Director, ICF Olson
Carolina Gomez–Delatorre, Jan Kelley
Chris Goward, Founder & CEO, WiderFunnel
Dave Haber, Independent Marketing Consultant, Dave Haber
Karen Hazan, Director of Marketing, Canada Cartage
Todd Henwood, Vice President, Creative Director, GSW – InventivHealth
Kirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Mark Jordan, Director, Digital Projects, Brand Strategy & Communications, SickKids Foundation
Linda Kessler, Country Manager, Canada, Undertone
Farah Khan, CEO, Tictactoe Digital
Helene Larochelle, V.P. Creative Director, FleishmanHillard
Darrick Li, Senior Director, comScore Canada
Tom Megginson, Creative Director, Acart Communications
Robert Meth, VP, Growth and Partnerships, EQ Works
Michael  Palmer, Executive Creative Director, Quarry Integrated Communications
Rodney Perry, Managing Director, Xaxis Canada
Xavier Picquerey, Director of Client Services, BAM Strategy
Brandon Rands, Direct Response Professional – Account Management, JAM Direct Inc.
Jason Rumanek, Group Leader, Customer Experience Management, D+H
Bernie Schmidt, Founder, Conversion Strategist, Profitable Conversions
Blair Smith, Professor of Marketing and Digital Media, George Brown College
Nick So, Director of Optimization Strategy, WiderFunnel
Amber Solda, Manager, Marketing & Communications, Saskatoon Regional Economic Development Authority (SREDA)
Chris Stevenson, Founder & CEO, Ripple Creative Strategy
Dave Stevenson, SVP Creative Director, Ariad Communications
Mark Tempest, Senior Vice President, Ayima
Kyle Turk, Director of Marketing & Communications, Welch LLP
Brent Wardrop, Partner, Chief Creative Officer, Elemental
Barbara Williams, Executive Creative Director , TrackDDB
Aaron Wilson, Director of Marketing, Danatec
Stephanie Wolfe, Marketing Director, Head of Marketing Canada , BlackRock  

Direct Engagement

Eric Belanger, Associate Creative Director, Sandbox
Michelle Cody, Senior Director, Marketing Planning & Operations, Rogers
Andrea Cook, President, FCB Six
Stacey Cummings, Marketing Director, yconic
Noelle de la Mothe, Director, Direct & Digital Marketing, SickKids Foundation
Kathryn Ferguson, Senior Director Marketing, SAP
Kevin Hawley, Partner/Art Director, Barefoot Creative Inc
Jennifer Howard, Marketing Head, Banking, Payments & Cards, RBC
Jeff Hum, Senior Manager, Digital and CRM Marketing, Arbor Memorial Inc.
Tami Kenwell , President, Madhouse Advertising Inc.  
Brian Langerfield , SVP Executive Creative Director, NATIONAL Public Relations  
Michelle Lemmon, Senior Manager, Marketing and Strategy, Toronto International Film Festival (TIFF)
Nasheen Liu, CMO & SVP, CIO Program Strategy, The IT Media Group  
Rachel MacQueen, VP, Head of Marketing, LoyaltyOne / AIR MILES Reward Program
Gomolemo Lolo Madikgetla, Flam Arc Holdings
Nancy Mancini, Principal Consultant, Marcom Blueprints Inc.
Kaksha Mehta, Senior Manager, Marketing, RBC
Laurence Metrick, President, Metrick System
Ramesh Nilakantan, Managing Director & Partner, Monsoon Communications Inc.
Michael Palmer, Executive Creative Director, Quarry Integrated Communications
Colleen Preisner, Director, Inbox Marketer
Matthew Seagrim, Managing Director, Scene
James Smith, Chief Compliance and Privacy Officer, Environics Analytics  
Mary Lynne Stewart, National Director of Fund Development and Communications, March of Dimes Canada
Paul Tedesco, EVP, Managing Director, TrackDDB
Emma Todd , Head of Marketing, Blockchain Association of Canada
Vicki Waschkowski, VP, Managing Director, FCB/SIX
Kyle West, Loyalty Account Director, Bond Brand Loyalty

Environics Analytics Data Marketing

Peter Boggs, Analytics Consultant, Environics Analytics
Larry Filler, Environics Analytics
Kevin Flynn, SVP, Strategy & Analytics, Wunderman/Blast Radius
Mark Goodman, CEO, Mirum
Rachael MacQueen, VP, Head of Marketing, LoyaltyOne/AIRMILES
Brett Marchand, President & CEO, Cossette
Kaksha Mehta, Senior Manager, Marketing, RBC

Experiential & Innovative Media

David Barnes, Vice President Corporate Communications, Advertising and Sponsorship, American Express Canada
Stacey Black, Director of Marketing & Communications, Cape Breton University
Andy Byj, Professor, Sheridan College
Nisha Carcasole, Director, Merchant Marketing, Mastercard Canada
Michael Colley, Founder, The Junction – MC&A
Kerri Dawson, VP Marketing, LCBO
Sarah Grundy, Vice President Creative, Fish Out of Water Design Inc.
Mark Harrison, President & CEO, T1
Bruno Jauernig, VP, Marketing TD Insurance and Real Estate Secured Lending, TD Bank Group
Moe Kamal, Jr., Director, Marketing Strategy, Toronto Film School
Elaine McCulloch, Associate Marketing Director, Bell Media Youth & Lifestyle Brands, Bell Media  
Stephen Rouse, Principal, Carouse Communications
Jacqueline Ryan, Vice President Sponsorship Marketing and Philanthropy, Scotiabank
Meghan Savage, Director of Marketing, PepsiCo
Kate Torrance, Director, Brand Marketing, SickKids Foundation
Alex Shifrin, Managing Partner, LP/AD
Meaghan Vigar, Associate Creative Director, BIMM
Kaaren Whitney–Vernon, CEO/Founder, shift2  
Elizabeth Williams 
Mark Wyeth, Director of Sales, Megafone Media
Kostas Zaphiropoulos, Director, Digital and Design, RBC Investor & Treasury Services

Facebook Mobile Marketing

Josh Bloom, Industry Manager (Automotive), Facebook
Sam Galanis, Industry Manager (Retail), Facebook
Ali Leung, Vertical Lead (CPG, Auto, Restaurants, Government), Facebook

Integrated

Alister Adams, VP, Digital, Publicis
Adam Bernatt, Director, Partner Solutions, Active International
Maggie Bettinson, Country Manager, Return Path
Sandhya Casson, Professor, Marketing, George Brown College
Diana Conconi, Senior Vice President and Partner, Kaiser Lachance Communications
Jeff Dack, CEO, Carat Canada
Jerry Ferguson, Director of Marketing – Toronto Raptors, MLSE
Nicole Glickman, VP, Client Services, Nurun
Pankaj Gupta, General Manager and VP of Strategy, Response Advertising
Angele Levesque, Principal, Gensquared
Santo Ligotti, Executive Director, Marketing, JPMorgan Chase
Raymond Ludwin, AVP, Brand & Collector Marketing, AIR MILES | LoyaltyOne
Stephanie Lui–Valentim
Anne McNeil, Brand Consultant, Manulife
Susan Meisels, VP Strategy, KBS
Luke Moore, VP Managing Director, Media, Cundari Group Ltd.
Gautam Nath, Vice President, Balmoral Multicultural Marketing
David Pereira, President, Get Lift Agency
Christine Roche, Senior Marketing Manager, RBC
Annie Rowe, VP, Head of Strategy, Geometry Global
Christian Sauvageau, President and CEO, Luminor Medical Technologies Inc
Kevin Simcock, Creative Director, Klick Inc
Jennifer Stahlke, Vice President, Customer Marketing, Walmart Canada
Fiona Tan, Senior Marketing Manager, Scotiabank
Christine Wellenreiter, Vice–President, Marketing and Communications, GLC Asset Management Group Ltd.
Robin Whalen, President, The Tite Group
David Barnes, Vice President Corporate Communications, Advertising and Sponsorship, American Express Canada

Multi–Discipline

Bianca Barbucci, National Director, Marketing, Communications & Brand, Stikeman Elliott
Karen Blumel, Owner, Karen Blumel Consulting Inc.
Nathalie Cook, President, Cimoroni & Company
Melanie Cunningham, President, Wellspring Productions Inc.
Caroline Gianias, Chief Media Officer, Hyperion Media Solutions
Kobi Gulersen, VP, Global Sponsorships and Merchant Marketing, Mastercard Canada
Katia Houbiguian, CMO, Microsoft Canada
Bryan Kane, President, Publicis
Camille Kennedy, Vice President, Growth and Innovation, Veritas
Derek Kent, Chief Marketing Officer, Canadian Olympic Committee  
Mary Kreuk, Executive Director, Sales & Marketing, CBC Radio–Canada
Loretta Lam, President, Focus Communications Inc
Robert Lendvai, Chief Marketing Officer, Flixel Photos Inc.
Adam Luck, Head of Digital Growth and Innovation, IPG Mediabrands (Ansible)
Christine Lukewich, Direct Response Marketing Manager, CCFC (Christian Children's Fund of Canada)
Lori Morgan, Chief Marketing Officer, Mohawk College
Michelle Perez, VP Client Lead, Cossette
Scot Riches, Chief CRM Officer, RI
Tammy Sadinsky, Chief Marketing Officer, Tim Hortons Canada
Eva Salem, Vice President Marketing, Canadian Tire
Erin Thomson, Consultant, Sponsorship & Events, Aimia
Suzanne Trusdale, VP Small Business Solutions, TELUS
Amy Victoria, Director of Marketing and Communications,  Electronic Products Recycling Association (EPRA)
Rene Vierling, Vice President, Marketing, Postmedia Network Inc.
Brenda Woods, VP Marketing, Visa Canada

Promotion & Shopper Marketing

Craig Bond, Chief Creative Officer, BSTREET Communications
Karen Blumel, President & Creative Director, Karen Blumel Consulting Inc.
Stuart Burns, CEO, Speedpro Systems Inc.
Nuala Byles, EVP, Executive Creative Director, Geometry Global
Rico DiGiovanni, President, Spider Marketing Solutions
Cass Enright, President, Santa Monica Yacht Club
Laura Graham–Prentice, Professor, George Brown College
Jamie Haggerty, Senior Manager, Direct Marketing, Canada Post
Kim Harland, Senior Vice President, SDI Marketing
Bianca Knop, Founder, Wildfire Experiential and Events
Susan Mandryk, SVP Customer Strategies, Cineplex
Tanya Mark, Associate Professor, University of Guelph
Lisa Mazurkewich, Director of Marketing and Digital Experience, Starbucks
Patricia McQuillan, President & Founder, Brand Matters Inc.
Winnie Mittal, Senior Marketing Manager, Multicultural Marketing, Telus
Jeremy Oxley, Head of Retail, Tim Hortons Canada
Daniel Pilas, Head of Marketing, SC Johnson
Walter Rau, Senior Advisor, Barrett and Welsh Inc
Julia Sousa, Director, Integrated Marketing, LCBO
Jeff Swystun, President & CMO, Swystun Communications
Renee Weekes, Account Director, High Road
Tara Wickwire, Director, NATIONAL Public Relations

YouTube Creative Storytelling

Maxinne Abuyuan, Creative Director, Mirum
David Barnes, Vice President Corporate Communications, Advertising and Sponsorship, American Express Canada
Stacey Black, Bulletproof Solutions
Mike Halminem, Creative Lead, Google
Kirsten Homeniuk, Vice President, Marketing, Tourism Whistler
Nancy McConnell, Head of Industry, Consumer Goods, Google

Canada Post INCITE Award

A special award that recognizes the best use of direct mail.

Canada Post

2017 Winners

GOLD

WD-40
Campaign: Haunted Door
Agency: BIMM
Credits: Creative Directors: Roehl Sanchez, Rene Rouleau | Art Directors: Noel Naguiat, Roehl Sanchez | Copywriters: Sarah Cody, Rene Rouleau | Account Lead: Mike Da Ponte | Account Team: Alia Kuksis | Vice-: President Technology: Ralph Reefke | Web Developer: Alex Tarapacky | Director of PMO/Operations: Alex Tangi | Sr Developer/QA: Sirine Habaili | Sound: Earl Torno (Retriever) | PR: Stephen Rouse | Print Production: Ashley Mainguy | Proofreader: Aviva Guldis | Jr Business Analyst: Areeba Mazhar | Illustrator: Roehl Sanchez | Creative Services: Frank Gianforcaro


SILVER          

BMO Global Asset Management
Campaign: THRIVE Acquisition Program
Agency: The Capital Communications Company
Credits: Team Lead: Grace Mistry | Creative Director: Arlyn Levy | Copywriter: Kevin Huestis | Planner/Strategist: Fraser MacDonald | Account Director: Bonnie MacDonald | Senior Consultant: Deborah Bascal | Digital Strategist: Yuri Pershin | Senior Manager: Steve Halpin


BRONZE

Shell
Campaign: Shell Hula Girl DM
Agency: Squareknot
Account Lead: Keith Edwards
Creative Director: John Halley
Art Director: Asad Azizi
Copywriter: Lisa Inglis     
Account Lead: Karyn Gould
Account Team: Laura Rodriguez
Production Manager: Tracy Quinn
Client Lead: Lisa Gee
Client Marketing Manager: Dan Lam

Overview

Of all channels, direct mail may have gained the greatest benefit from big data and technological innovation, continuing to be a powerhouse in driving results for clients in every category.

Direct mail allows messages to combine physical elements like touch, taste, sound, sight and smell. It can integrate seamlessly with today’s modern media for robust Omni–channel strategies that offer depth of communications that have never been seen before.

The INCITE Award, sponsored by Canada Post, recognizes strategy, creativity and results as achieved in the specific channel of direct mail. Whether the campaign integrates direct mail effectively with other channels or is a standalone unique targeted creative campaign, the INCITE Award recognizes the most outstanding execution of the year.

Who Should Enter

Any campaign that has utilized direct mail as a part of the campaign within the last 18 months. The direct mail piece needs to have been delivered using Canada Post properties.

In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

A panel of judges, appointed by Canada Post and CMA, will select one winner based on the following criteria:

  • Creative planning and execution. Award–winning creative includes a unique, innovative approach, as well as stunning execution. It is bold and attention–grabbing, in terms of both the idea and how that idea is brought to life. Basically, it’s creative that puts a brand in the customer’s hand in a fresh, meaningful way.
  • Strategic thought. We consider a campaign to be strategically sound when it has a deep understanding of the target market. Critically reviewing key data and insights lead to innovative thinking, and to problem–solving in new ways.
  •  Results. These shoud be measurable, robust metrics that demonstrate how a campaign achieved its business objectives. The results could be an increase in sales, a shift in perception, or a proven behavior change.

How to Enter

There is no additional fee to enter the INCITE Award.

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

On the CMA Awards entry website, you must fully complete an entry in an existing discipline/category (e.g., Advertising, Digital, Community Engagement), before submitting an INCITE Award entry.

However, entries in the following do not qualify for the INCITE Award:

  • Pro Bono
  • Facebook Mobile Marketing
  • YouTube Creative Storytelling
  • Environics Analytics Data Marketing
    1. Select "INCITE Award" from the drop–down menu and complete the entry form
    2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the INCITE Award
    1. Complete the entry as needed
    1. Because this medium relies on its physicality, a sample of the campaign piece is required for judging. Please submit your sample by July 6, 2017 to:

      Jenelle DaSilva–Rupchand
      Canadian Marketing Association
      1 Concorde Gt., Suite 607
      Toronto, ON
      M3C 3N6

      Samples cannot be returned.

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Canada Post permission to use your entry to demonstrate a "gold standard" of direct mail, and be featured in INCITE magazine.

Facebook Mobile Marketing Award

A special award, recognizing innovative use of Facebook platforms.

Facebook

2017 Winners

GOLD

Unilever Canada
Campaign: Baby Dove “Beautifully Real Moms”
Agency: Ogilvy Toronto
Credits: Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Chief Creative Officers: Brian Murray, Ian MacKellar | Group Creative Director: Julie Markle | Group Creative Director: Chris Dacyshyn | Director, Account Management: Aviva Groll | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Digital Strategist: Crystal Sales | Management Supervisor: Ashley Shaffer | Account Executive: Emily Woods | Media Planners: Mindshare Canada | Senior Marketing Director: Daniel Alter | Marketing Director: Diane Laberge | Marketing Manager: Leslie Golts | Associate Brand Manager: Carolyn Kim | Brand Manager: Michelle Wu


SILVER

McDonald’s
Campaign: Employer Image
Agency: Cossette
Credits: SVP, Managing Director: Kathy McGuire | Chief Creative Officers: Carlos Moreno, Peter Ignazi | Creative Directors: Ed Morris | Associate Creative Directors: Tricia Piasecki, Tina Vahn | Creative Team: Michael Tung, Alexandra D’Aversa Corey Way, Elyse Noel | Planner/Strategists: Lynn Fletcher, Anna Nowak, Nico Wlock | Account Team: Heather McCann, Asmait Hailu, Lilian Mak | Clients: A. Benoit, H. Bagozzi, M. Courtois, M. Gamache, C. Pichette | Agency Producers: Erica Metcalfe, Catherine Richmond | Director: Jake Kovnat, Skin and Bones Film Company | Senior Digital Project Manager: Jeff Maynard | Transfer/Online: Nice Shoes | Editor: Saints Editorial | Sound House: Apollo | Media Agency: OMD


BRONZE

FGL Sports (Sports Experts)
Campaign:  Grab-A-Gift
Agency:   Rethink
Credits: Account Leads: Josephine Allan, Suzie Tremblay, Dominique Gendron, Marie-Pier Léonard, Karl Morin, Patrick Lavallée | Creative Director: Nicolas Quintal, Chris Staples, Ian Grais | Art Director: Maxime Sauté | Copywriter: Xavier Blais | Digital Strategist: Darren Yada | Account Lead: Alex Lefebvre | Production: Marie Noëlle Rosso | Production Company: 1One, PO Rioux, Simon Lebrun, Jean-René Parenteau, Gabrielle Doré, Philippe Tremblay-Perrin, Marc-André Gilbert | Creative Technology: Robocut Studio | PR: North Strategic | Media: Touché

Overview

With mobile allowing people to consume media content anywhere at any time, brands and agencies are constantly battling with how to drive real business results on such an evolving platform. Facebook is uniquely positioned through its ad products and measurement capabilities to help clients navigate this shift and achieve business objectives, from awareness to conversion.

The Facebook Mobile Marketing Award rewards brands and agencies who think mobile–first and pave the way in terms of how to capture attention and drive results with the mobile canvas in mind. The award will consider campaigns in terms of their use of creativity, Facebook’s products, and measurement.

Who Should Enter

In this category, we are looking for campaigns that use Facebook’s platforms, individually or combined, to achieve business goals. The campaigns submitted will be evaluated in three areas by a panel of judges appointed by Facebook and CMA.

The winner will be awarded based on their use of ad products paired with engaging creative built for mobile newsfeed with demonstrated effective results. All entries must be part of a paid advertising campaign, reaching an advertiser's core consumer base.

  • Creative solution. The campaign submitted must use creative that inspired emotion, connected consumers with a brand, or motivated a change in behaviour.
  • Product in communications and media. Use of platform and ad product are what can truly make or break creative assets and drive a desired action. The campaign submitted must utilize the formats chosen to their best ability to achieve objectives.
  • Measurement and effectiveness. The outcome of the campaign must have a significant impact for the brand or business, whether it be calculated brand impact to store visits or sales.  

How to Enter

There is no additional fee to enter the Mobile Marketing Award.

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:
On the CMA Awards entry website [hyperlink to  http://cma.adbeast.com] , you must fully complete an entry in an existing discipline/category (e.g., Advertising, Digital, Community Engagement), before submitting an Mobile Marketing Award entry.

However, entries in the following do not qualify for the Mobile Marketing Award:

Pro Bono
Canada Post INCITE
YouTube Creative Storytelling
Environics Analytics Data Marketing

  1. Select "Mobile Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Mobile Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Facebook permission to use your entry to demonstrate a "gold standard" of mobile marketing.

Environics Analytics Data Marketing Award

A special award that recognizes the best use of data and analytics in marketing.

Environics Analytics

2017 Winners

GOLD

Royal LePage
Campaign: Your Perfect Life
Agency: Alaia Technologies
Credits: Product Manager, Royal LePage: Fred Lee | Director, Product Development, Alaia Technologies: Jon MacCall | Director, Software Development, Alaia Technologies: Richard Ding Au | Graphic Designer, Alaia Technologies: Bardia Doust, Kasia Kazmierczak | Copywriter, Alaia Technologies: Grace Sanchez-MacCall | Quality Assurance Analyst, Alaia Technologies: Anna Titova | Director of Business Development, Environics Analytics: Emily Anderson | Lead Developer, Alaia Technologies: Laurynas Navidauskas | Associate Marketing Director, Royal LePage: Roseline Joyal-Guillot | Marketing Manager, Royal LePage: Melissa Lewandowski | Senior Vice President & Practice Leader: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Claire Plaxton | SVP, Research and Development, Environics Analytics: Danny Heuman | Developers, Alaia Technologies: Alan Ho, Kaitlin Huynh


SILVER

Whirlpool Canada
Campaign: EveryDrop Water Filter, Fall 1:1 Campaign
Agency: RI
Credits: Team Lead: Janice Ryder | Marketing Manager: Matt Ragno | Planner/Strategists: Scot Riches | Creative Director: Daniel Westgate | Art Director: Lori Davidson | Production Manager: Andrew Inshan | Head of Technology & Analytics: Margaret Ngai | Sr Analyst, Environics Analytics: Luke Forran | Account Lead: Kristine McMahon | Copywriter: Teri Favro


BRONZE

Branded Cities
Campaign: Street Furniture Planning Tool
Agency: Branded Cities
Credits: President, Branded Cities: Adam Butterworth | Director of Marketing, Branded Cities:  Natalia Lafforgue | Marketing Specialist, Branded Cities: Nathalie Rodriguez | Vice President, Environics Analytics: Jim Green | Senior VP and Practice Leader, Environics Analytics: Michele Sexsmith | Director of Client Advocacy, Environics Analytics: Stephanie McIsaac | Director of Client Advocacy, Environics | Analytics: Claire Plaxton

Overview

Big data, deeper analytics capabilities and innovations in technology allow marketers to connect more effectively with their customers and markets than ever before.

Whether aiding in the development of an overall marketing strategy, informing the planning of a campaign or evaluating the success of a specific promotion, data analytics is an essential tool in every marketer’s portfolio.

The Data Marketing Award, sponsored by Environics Analytics, recognizes innovative, creative and exemplary applications of data and analytics in the development of or as key elements in executing marketing campaigns that produce exceptional results.

Who Should Enter

For a marketing campaign or initiative to be considered for the DATA MARKETING Award, it must make use of data–driven analytics in a significant or meaningful way, whether in the development, execution or assessment of the campaign.

A panel of judges, appointed by Environics Analytics and CMA, will select one winner based on the following criteria:

  • Creative planning and execution involving data analytics, such as developing a segmentation model to determine the best audiences to test–market a new product; combining purchase history and social values to produce more relevant or personalized messaging for an effective direct marketing campaign; or measuring the current and prospective value of customers to increase product sales per customer.  
  • Strategic thought, such as analyzing past data on behaviour and preferences to identifying high–value target customers; determining knowledge gaps and accessing additional data to create a more comprehensive view of customers; or evaluating metrics within the marketing mix to allocate budgets more effectively and efficiently.
  • Results: Innovative engagement, such as leveraging consumer segmentation information to identify and service pockets of underserved markets; offering sponsorship and reward program opportunities to partners that offer products of interest to current customers as determined by their lifestyles and purchase histories; or using social media data to identify and address health–related concerns within specific populations, such as recent immigrants and new parents.

How to Enter

There is no additional fee to enter the Data Marketing Award.

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

On the CMA Awards entry website, you must fully complete an entry in an existing discipline/category (e.g., Advertising, Digital, Community Engagement), before submitting an Data Marketing Award entry.

However, entries in the following do not qualify for the Data Marketing Award:

  • Pro Bono
  • Canada Post INICITE
  • Facebook Mobile Marketing
  • YouTube Creative Storytelling
  1. Select "Data Marketing Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Data Marketing Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant Environics Analytics permission to use your entry to demonstrate a "gold standard" of data marketing.

YouTube Creative Storytelling Award

A special award, recognizing the best use of bumper ads in YouTube videos.

YouTube

2017 Winners

GOLD

Tourism Toronto
Campaign: The Views are Different Here
Agency: J. Walter Thompson Canada
Credits: Executive VP & Chief Marketing Officer, Tourism Toronto: Andrew Weir | Global Marketing Director, Tourism Toronto: Heidi Wallace | Senior Marketing Managers, Tourism Toronto: Jeremy Maunder, Stanton Singh | Marketing Coordinator, Tourism Toronto: Catalina Matamoros | Chief Creative Officer, JWT: Ryan Spelliscy | EVP, Managing Director, JWT: Darrell Hurst | Senior Producer, JWT: Kristen Neamtz | Director: Michael Lawrence


SILVER

Shaw
Campaign: WideOpen Internet 150 – Fast & Cheap
Agency: Rethink
Credits:  Creative Director: Chris Staples, Ian Grais, Rob Tarry | Art Director: Eric Arnold
Writer: Rob Tarry | Broadcast Producer (in house): David Fraser-Winsby | Strategic Planner: Darren Yada | Account Services: Mitch McKamey, Glen Chalcraft | Client Supervisor: Vanessa Barretto, Katherine Emberly, Tiffany Flynn, Kayla McNary


BRONZE

Lexus of Canada
Campaign: Seize the Drive
Agency: DentsuBos
Credits: VP, Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans | Art Director: Travis Cowdy | Copywriter: Rich Cooper | Account Lead: Caley Erlich | Planner Strategists: Mak Kattan, Joshua Somer | Account Team: Dawn Lacuesta Hau, Ilja Lukac | Media Planners: Jonathan Wood | Clients: Jennifer Barron, Ron Grant, Paul Harrison, Amber Ferreira

Overview

In a world of short–form content and ever–shortening attention spans, brevity is key.  Now more than ever, we want to celebrate Canadian marketers who succeed at creative storytelling in a time–constrained Bumpers ad.

YouTube aims to deliver the best brand building solutions by matching our ad products to user behavior. That is how six–second Bumper ads came to be. If a TrueView ad is a phone call, a Bumper ad is a text message.

Sonnets are 14 lines, haikus are three… and bumpers are six seconds. Thirty second spots have been your main mode of ad storytelling, but as viewing habits shift to mobile, the question becomes how can you do more with less?

Who Should Enter

Advertisers and agencies that used Bumpers (0:06 ads) effectively in a YouTube campaign. A panel of judges, appointed by YouTube and CMA, will evaluate submissions based on the following criteria:

  1. Background & Summary: What was the insight? Why YouTube Bumpers?
  2. Marketing Challenge: What were you trying to solve?
  3. Strategy: How did Bumpers play a role into a broader YouTube strategy? What insights led to the development of Bumpers?
  4. Creative Solution & Execution: How effective was the creative in driving home the message? How did Bumpers fit the solution?
  5. Results: How did the campaign perform? What business impact did it have?

How to Enter

There is no additional fee to enter the Creative Storytelling Award.

You can enter as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Instructions:

On the CMA Awards entry website, you must fully complete an entry in an existing discipline/category (e.g., Advertising, Digital, Community Engagement), before submitting Creative Storytelling Award entry.

However, entries in the following do not qualify for the Creative Storytelling Award:

  • Pro Bono
  • Canada Post INICITE
  • Facebook Mobile Marketing
  • Environics Analytics Data Marketing
  1. Select "Creative Storytelling Award" from the drop–down menu and complete the entry form
  2. If you copied and pasted/replicated this entry from another award entry, be sure to edit the text to address the criteria for the Creative Storytelling Award
  3. Complete the entry as needed

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one discipline/category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed–in" for any creative elements in French.

By entering this award, you grant YouTube permission to use your entry to demonstrate a "gold standard" of creative storytelling in bumper ads.

Disciplines & Categories

Recognizing the top campaigns in Canada across 7 Disciplines and 8 Categories

Disciplines and Categories

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results—sales, click–through rates, perception changes, behavior changes—are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Digital: Automotive or Promotion/Shopper Marketing: Retail.

For the Integrated Discipline, you must enter your campaign in three separate disciplines, showing proven results in each, before it can be considered. The following entries are not eligible as one of the three disciplines:

Pro Bono entries are those created at little to no–cost to a client. There is no entry fee, but you must have submitted another CMA Award entry first. Please note that the INCITE, Data Marketing, Mobile Marketing, and Creative Storytelling awards are not eligible as the other entries.

The INCITE, Data Marketing, Mobile Marketing, and Creative Storytelling awards are free to enter, but you must have entered the campaign in another category/discipline first.

There are no restrictions to nominate someone for Marketer of the Year as long as the person meets the eligibility requirements.

Disciplines

[ Advertising | Community Engagement | Digital | Direct Engagement |
Experiential & Innovative Media | Promotion/Shopper Marketing | Integrated | Pro Bono ]

Advertising
Advertising is marketing communication that generates or maintains awareness, changes perceptions and/or behaviours and drives customers to action in alignment with business goals. Advertising includes a range of media: broadcast, out–of–home, print, as well as digital and direct. Success will be defined by achieving excellence in both creativity and strategy, along with corresponding positive business results.

All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

You may also be interested in the Creative Storytelling  award for innovative video bumper ads.

Community Engagement (Public Relations/Social Media)

Community Engagement involves the creation of a dialogue between an organization and its diverse stakeholders – clients, consumers, partners or employees – with the goal of influencing opinion through specific messaging. Community Engagement provides an organization with exposure to its audiences using topics of public interest and news items, product information, promotions, organizational updates & real time news either through the press or via social media initiatives.

Common tactics include media relations, online outreach, press releases, offline marketing activations, crisis management, direct to consumer and corporate events, social media interactions, conference speaking and employee communication. Success is measured by overall engagement, earned media, impressions, and social media interactions and discussions.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Digital

Digital is defined today by a myriad of formats and interfaces (websites, user–generated content, feeds, advertising, micro/promo sites, blogs, apps) that engage with the target at the time and place when they are most open to consume and act on a marketing message, often immediately.

Digital is measured by the effect it has on the brand and business goals. Success for brands will also be measured by how well the Digital experience ladders up to the brand promise; integrated campaign idea and of course the direct results generated, be it customer acquisition or retention, online or offline sales, improvements in brand health and the consumer's likelihood to recommend the program or brand to a friend.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Direct Engagement

Data–driven direct engagement is any marketing communication that leverages consumer data to create personalized, relevant communications that could include physical interaction or "engagement" between the brand and its audience based on powerful consumer insights. Insights may be driven by customer or prospect research, profiling, segmentation, analytics, propensity and/or purchase models or other forms of behavioral understanding.

Any direct response media may be employed as long as it is measurable and contributes to business results. For example, entries could include audio, digital/mobile, film, out of home and print/mail.
You may also be interested in the INCITE award for direct mail marketing or the Data Marketing award for leveraging data and analytics.

Experiential and Innovative Media

Winning campaigns re–imagine how consumers interact with media, messages or both. These campaigns enhance or go beyond traditional media buying solutions and creatively use a medium or touch point to more effectively influence or engage a target audience. These campaigns live beyond “the moment” and drive strong business results.

Promotion/Shopper Marketing

Promotional marketing employs a number of channels and tactics that include sweepstakes or contests, online couponing, digital engagement, events activations, gifts with purchase, loyalty rewards, retail and in–store activity, packaging, sampling, and partnerships to drive sales and build brand equity with consumers.

Shopper marketing is focused in the retail environment (the last 3 feet). It includes category management, sales events, displays, packaging, promotions, location–based mobile, and other forms of innovative technology. The ultimate measure of success is increased sales or share, but can also include contest entries, POS compliance, display activity, innovation and overall consumer and retailer engagement.

Integrated

Integrated uses a combination of at least three disciplines (e.g. Advertising, Direct Engagement, Promotion/Shopper Marketing, Community Engagement. Digital or Experiential and Innovative Media) coordinated around a unified creative idea, orchestrated to drive significant results.

An Integrated marketing campaign is a multi–disciplinary, concerted effort using the strengths of various mediums and shows the whole is greater than the sum of its parts.
NOTE: In order to be entered in the Integrated category, the campaign must first be entered in three separate disciplines, showing proven results in each.

Pro Bono

Pro Bono was introduced in 2010 to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free. All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions. A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission.

NOTE: You must have entered and paid for a campaign in another category/discipline in order to submit it as a Pro Bono entry.

Categories

Under each discipline, you must enter your campaign in one or more of the following categories:

Automotive Products and Services – Manufacturers, dealers, aftermarket services and others.

Business Products and Services – B2B campaigns, information technologies (hardware, software, networking system infrastructure), transportation, delivery services, business self–promotion, and others.

Consumer Products – Food and BeverageProducts intended for consumer consumption (excluding for personal use or for the home).

Consumer Products – General – Products intended for personal use or for use in the home (excluding food and beverage). These can include consumer goods, books, electronics, OTC healthcare/beauty products and consumer devices.

Consumer Services – Services intended for personal use or for use in the home. These can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others.

Financial Products and Services – Programs developed around lead generation, traffic building, customer service, order generation, database building, retention or acquisition: Banking and Credit Products and Services—includes credit/debit cards, credit lines, deposit accounts, mortgages and retail banking. Insurance—includes AD&D, car, home and life. Wealth Management – includes brokerages, financial planning, GICs, mutual funds, RRSPs and RESPs.

Not–for–Profit/ Fundraising/Public Service – Non–government organizations: Charities, causes, and associations, government and public sector.

Retail (Traditional) – Programs (including catalogues) initiated by retail stores, dealers, distributors, manufacturers or food services to build traffic and sales; catalogue – printed materials, which include product information and ordering devices; and virtual and e–commerce – websites and other interactive methods, which include product information and ordering devices.

How to Enter

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

Entries

About Your Campaign

For the 2017 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2015 and June 1, 2017). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2017 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or URL references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

Spaces and punctuation DO count as characters. Bullet points count as 3 characters.

If you deem necessary, simple graphs or charts may be presented to illustrate a point. They may be provided in digital format as part of the creative attachments – no more than one chart/graph.

1. Background/Summary (1,000 characters)

  • Identify key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What was the gross marketing budget range for the campaign/project (including agency fees, media and postage)?

2. Marketing Challenge/Objectives (1,000 characters)

  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? ( E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc. )

3. Strategy – "The Big Idea" [1/3 of scoring value] (1,600 characters)

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did this strategic insight lead and shape the channel and media strategy?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?

4. Creative and Execution [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • What made it stand out and be noticed by your target?
  • How did you maximize the various media available to push your creative product?

5. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs that proved your marketing initiative delivered impact.

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URLs are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 2GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Marketer of the Year

1. Marketing Leadership (2,000 characters)

  • Describe how the nominee demonstrates exceptional marketing acumen and leadership in their organization

2. Business Success (2,000 characters)

  • Provide examples of how these skills translated into business success for the organization

3. Industry Support/Contribution (2,000 characters)

  • Describe how the nominee forwarded the cause of Canadian marketing, especially beyond borders

Accepted File Formats

If you wish to include supporting material:

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf or jpeg only )
  • Website (URL) – website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi–page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URLs are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 2GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Help!

If you read of the above and still have questions about entering the CMA Awards, contact awards@thecma.ca

If you encounter technical difficulties while entering, contact cma@adbeast.com

FAQ’s

How do I create an account to enter?

Create an adbeast account here.

Can I delete an entry once I create it?

A CMA staff member can assist you in deleting entries created in error, however, please refer to our cancellation and refund policy. To have an entry deleted, you can contact awards@thecma.ca.

I uploaded the wrong supporting document. Can I remove and upload a new one?

Yes. Please contact Adbeast technical support at 416–964–7539 or cma@adbeast.com and they will be able to assist you in removing supporting documents uploaded in error.

Why is my text cut off in one or more of the boxes for campaign details?

Each section contains a maximum character count. Every keystroke counts as a character, including spaces, punctuation and format symbols like bullet points. Write your text submission inside the box and be sure to check the character counter at the bottom of each section to ensure your full text is included.

How many creative files will be accepted?

A maximum of 6 supporting files will be accepted.

What is the cancellation/refund policy?

Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 30, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30.

My campaign ran in the US, is it still eligible?

Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry discipline or category at any time.

Who can help me decide which category my campaign should be submitted into?

Contact awards@thecma.ca for assistance in determining into which category(s) your campaign should be entered.

When will I find out if my submission has been shortlisted?

Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by early October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?

If you are having difficulties processing payment through our PayPal account online, please contact awards@thecma.ca.

I can’t upload my supporting documents. Who do I contact?

Please contact adbeast technical support at 416–964–7539 or cma@adbeast.com

Why are there multiple deadline dates?

CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

What is graduated pricing?

Both member and non–member entrants can take advantage of preferred pricing by submitting their entries by 12:00 noon ET on June 8. If you need extra time for your entry, you can submit up until 12:00 noon ET on July 6; however, note that non–member surge pricing is in effect starting June 26. Please see the Deadlines & Pricing table for entry fee pricing.

How do I know if I’m a CMA member?

CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. Find out if you/your organization is a CMA member by viewing the member directory.

What are the dates for campaign eligibility for 2017?

Your campaign must have results tabulated within the last 18 months (between December 1, 2015 and June 1, 2017). Entries containing results tabulated after June 1, 2017 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How does the Pro Bono category work?

The Pro Bono category was created to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid–for media to support the campaign but creative work must have been done for free.

All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions, and one overall Pro Bono award will be given.

A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission. You must have entered and paid for a campaign in another category/discipline in order to enter it as a Pro Bono entry.

I want to enter my campaign into the Integrated category. What is the entry fee?

The entry fee for the Integrated category is $99. In order to be eligible to be entered into the Integrated category, your campaign must first be entered into three separate categories at the applicable deadline rate and show proven results in each. You must also provide the three entry numbers on your Integrated submission form for verification.

How do I enter the Canada Post INCITE Award? What is the entry fee?

The Canada Post INCITE Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible. Create an account and follow the steps to enter.

How do I enter the Environics Analytics Data Marketing Award? What is the entry fee?

The Environics Analytics Data Marketing Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible. Create an account and follow the steps to enter.

How do I enter the Facebook Mobile Marketing Award? What is the entry fee?

The Facebook Mobile Marketing Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible. Create an account and follow the steps to enter.

How do I enter the YouTube Creative Storytelling Award? What is the entry fee?

The YouTube Creative Storytelling Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible. Create an account and follow the steps to enter.

How do I nominate someone for the Marketer of the Year Award? What is the entry fee?

The Marketer of the Year Award is free to enter. Please review the requirements carefully to ensure your entry is eligible. Create an account and follow the steps to nominate.

Deadlines and Pricing

 

Until June 8, 2017

Until June 26, 2017

Until July 6, 2017

1st deadline,
Noon ET

Non–member surge pricing in effect,
Noon ET

Final deadline
Noon ET

         
 

Member

$299

$449

$449

 

Non–member

$399

$559

$599

 

Integrated**

$99

$99

$99

 

Pro Bono
INCITE
Data Marketing
Mobile Marketing
Creative Storytelling

No Charge***
No Charge***
No Charge***
No Charge***
No Charge***

No Charge***
No Charge***
No Charge***
No Charge***
No Charge***

No Charge***
No Charge***
No Charge***
No Charge***
No Charge***

 

Marketer of the Year***

Free

Free

Free
MOTY Extended until August 31, Noon ET

**Non–members should submit by noon ET on June 26 to avoid surcharge pricing.


Final deadline for all submissions: July 6, 2017, noon ET


(Prices do not include HST/GST.)

**The fee to submit a campaign in the Integrated Category will be $99 per entry. In order to qualify as an Integrated campaign, each campaign must still be entered in three other paid disciplines at the applicable deadline rate.

***The Pro Bono, INCITE, Data Marketing, Mobile Marketing, Creative Storytelling, and Marketer of the Year award categories have no entry fees but do not count as one of the three eligible disciplines for Integrated. You must have entered and paid for a campaign in another category/discipline in order to enter one of these special award.

Prices do not include HST. Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30, 2017. Refunds made up until this date will be subject to a $95 per entry administrative cancellation fee. No refunds will be considered by the CMA after June 30, 2017, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30, 2017.