CMA Awards Gala Flipbook

Marketer of the Year

Judy John, CEO Canada & Chief Creative Officer North America at Leo Burnett.

 

 

Best of the Best

Campaign: Bring Back The Bees
Agency: Cossette Communications

 

 

 

Canada Post Canada Post Facebook Google Inc.
Creative Partner: Cundari Social Media Partner: Twitter Canada Digital Activation Partner: BIG DigitalDigital Media & Search Partner: The ABER GroupEmail Engagement Partner: Ariad

 

Winners

For the fourth-year running, the CMA Awards was selected by BizBash as the #1 Marketing & Advertising Awards in Canada and the #1 Marketing & Advertising Event in Toronto.

Special Awards

Canada Post INCITE Award

Gold

Company: Canadian Tire
Campaign: The WOW Guide
Agency: Rogers Communications
Credits: Assistant Vice-President, Marketing: Bobby Singh-Randhawa | Senior Vice-President, Marketing: T.J Flood | Vice-President, Marketing: Jason Blanchette | Rogers Media: Clodagh Wilson | Rogers Media, Creative: Noam Lamdan | Director, Rogers: Christopher Loudon | Group Content Manager: Mike Cortiula | Client Manager, Rogers: Beth Fraser


Silver

Company: Scotiabank
Campaign: Momentum Saving Account Acquisition DM and Email
Agency:TRACK
Credits: Executive Creative Director: Barb Williams | Senior Art Director: Adrian Bertumen | Senior Copywriter: Tim Bickert | Vice-President, Business Unit Director: Paul Tedesco | Account Director: Adam Fraser | Director, Direct Marketing: Larysa Rodrigues | Senior Manager, Direct Marketing: Fiona Tan | Manager, Direct Marketing: Rhea Leitao


Bronze

Company:MasterCard
Campaign: MasterCard Priceless Cities DM
Agency: McCann Canada
Credits: Chief Executive Officer: Darren Clarke | Creative Director: Mike Lee | Creative Director: Chris Munnik | Art Director: Steffi Raike | Copywriter: Wayne Tindal | VP, Director of Client Service: Ryan Timms | Account Director: Emily MacLaurin-King | Account Supervisor: Dan Renaud

Mobile Marketing Award

Gold

Company: TO2015 Pan Am / Parapan Am Games
Campaign: TO2015 Pan Am / Parapan Am Games Online Ticket Sales
Agency: FUSE Marketing Group Inc
Credits: Senior Vice-President, Creative & Innovation: Patrick Weir | Digital Communications Executive (founder, society, etc.): Mike Sharma | Vice-President, Digital: Lane Buie | Account Director: Lisa Stephenson | Senior Art Director: Cam Guest | Art Director: Stephanie Joo | Creative Supervisor: Shawn Malone | Account Executive, society, etc.: Sarah Mayberry


Silver

Company: Borrowell
Campaign: Borrowell Makes Lending Fast, Fair and Friendly
Agency: GWP Brand Engineering
Credits: President/Executive Creative Director, GWP Brand Engineering: Philippe Garneau | Executive VP, General Manager, GWP Brand Engineering: Robert Morand | Account Executive, GWP Brand Engineering: Carrie Baker | Account Executive, GWP Brand Engineering: Pierre Dupuis | Art Director GWP Brand Engineering: David Spindler | Art Director GWP Brand Engineering: Kiley Woodland | Head of Growth, Borrowell: Jeff Goldenberg | Marketing Lead, Borrowell: Rob Palumbo


Bronze

Company: UGO Wallet Facebook Campaign
Campaign: UGO Mobile Solutions LP
Agency: UGO Mobile Solutions LP
Credits: Director, Marketing: Katharine Ashworth | Chief Commercialisation Officer: Dominic Elia | Business Analytics Director: David Lovisec | Social Media Communications: Danielle Patterson | Marketing Manager: Jennifer Alexpoulos | Associate Marketing Manager: Cindy Koury

Pro Bono

Gold

Company: SickKids Foundation
Campaign: Life Unpaused
Agency: Cossette Communications
Credits: Chief Creative Officers: Carlos Moreno, Peter Ignazi | Associate Creative Director: Jamie Cordwell | Art Director: Jessica Wong | Copywriter: Darrel Knight | Senior Interactive Designer: Gustavo Oregel | Account Services: Olivia Figliomeni, Hanh Vo, Steve Groh, Andrea Cook | Strategists: Kevin McHugh, Tara O'Doherty, Jason Chaney, Thomas Wilkins | Clients: Lori Davison, Kate Torrance


Silver

Company: ParticipACTION
Campaign: ParticipACTION
Agency: Zulu Alpha Kilo
Credits: Creative Director: Zak Mroueh | Writers: George Ault, Jon Taylor | Art Director: Andrea Romanelli | Agency Producers: Tara Handley, Kate Spencer | Strategic Planner: Emma Brooks | Account Team: Robyn Morrissey | Clients: Rachel Shantz, Rebecca Jones | Clients: Andrea Danovitch, Leslie Vera, Lauren McKay


Bronze

Company: Raising the Roof
Campaign: Coming Soon
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg | Group Creative Directors: Anthony Chelvanathan, Steve Persico | Art Director: Anthony Chelvanathan | Copywriter: Steve Persico | Executive Producer: Franca Piacente | Director: Angie Bird | Account Team: Natasha Deganais, Kayla Osmond | Production Company: Skin and Bones | Director of Photography: Anthony Deluca, Michael Chiang | Producers: Tony Phibbs, Jeff Schwartz | Editing House: Rooster Post-Production | Editor/Assistant Editor: Chris Parkins, Craig Jay | Producer: Yumi Suyama | Post Production House: Fort York | Music House: The Eggplant

Advertising

Automotive

Gold

Company: Chevrolet Canada
Campaign: Chevrolet Spark Launch
Agency: McCann Canada
Credits: Chief Creative Officer: Darren Clarke | Creative Director: Josh Haupert | Copywriter: Jill Mack | Art Director: Justin Turco | Chief Strategy Officer: Mary Chambers | Strategist: Jenny Hwang | VP, Business Lead: Jason Grabinsky | Account Director: Jennifer Green


Silver

Company: Mazda Canada
Campaign: Unlimited
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Ryan Spelliscy | Vice-President, Creative Director: Ari Elkouby | Associate Creative Director: Laurent Abesdris | Associate Creative Director: Denise Cole | Producer: Pam Portsmouth | Director: Jordan Brady | Account Director: Jeff Thomas | Planner: Matt Ball


Bronze

Company: Volkswagen
Campaign: Beetle Road Stories
Agency: DDB Canada, Tribal Worldwide
Credits: Chief Creative Officer: Cosmo Campbell | Creative Direction: Rob Sturch | Creative: Murray Falconer, Jon Mandell | Agency Production: Matthew Sy | Technical Direction: Justin MacLeod | Strategic Planning: Natalie Godfrey, Andrew Ahern | Account Services: Samantha Murphy, Kathy Lee, Amanda Downs | Video and Artist Content: Rise Branded Entertainment

Business Products & Services

Silver

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi


Bronze

Company: Moneris
Campaign: Be Payment Ready: The Power of Radio
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Alex Furrer | Writers: Pam Danowski, Steve Muzzin, David Horovitch, Elijah DiGangi, Amelia Charlton | Producer: Revital Grunberg | Account Management: Zemina Moosa, Michael Hampton, Shaun Small | Audio Production: Pirate Radio | Media Agency: Neo@Ogilvy | Clients: Rob Cameron, Laura Wolfe, Cathy Stewart-Beaulieu, Sophia Morge

Consumer Products - Food & Beverage

Gold

Company: General Mills Canada
Campaign: Bring Back The Bees
Agency: Cossette Communications
Credits: Chief Creative Officers: Peter Ignazi, Carlos Moreno | Creative Directors: Sean Barlow, Ed Lea | Associate Creative Director - AD: Yusong Zhang | Associate Creative Director - CW: Dhaval Bhatt | Interactive Designers: Derek Sharpe, Gustavo Oregel | Strategy: Jason Chaney, Kevin McHugh | Accounts: Janice Lindenbergs, Wendy Morgado, Jessica DeSantis, Jennifer Self | Director, Marketing: Emma Eriksson


Silver

Company: Molson Coors
Campaign: Hockey Heaven
Agency: Rethink
Credits: Creative Directors: Aaron Starkman, Dre Labre, Mike Dubrick, Joel Holtby, Chris Staples, Ian Grais | Art Director: Joel Holtby | Writer: Mike Dubrick | Broadcast Producer: Kelly Cavanaugh | Production Companies: Spy Films, United Films | Directors: Tyler Williams, Tamir Moscovici | Editors: Marc Langley, John Evans | Directors of Photography: John Houtman, Anthony Arendt | Line Producer: Erik Wilson | Post Production Houses: Rooster Post, Fort York VFX, Panic & Bob, Alter Ego, Crush | Audio House: RMW Music | Producer, Audio House: Mark Rajakovic | Engineers: Ryan Chalmers, Kyle Gudmundson | Colourist: Wade Odlum | Media: Media Edge Canada, Behaviour | PR: Harbinger | Digital Strategy: Darren Yada, Leah Gregg | Account Services: Cheryl Munroe, Scott Lyons, Krista Mundry


Bronze

Company: Wrigley Canada
Campaign: Skittles Holiday Pawn Shop
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Todd Mackie | Senior Vice-President, Executive Creative Director: Denise Rossetto | Vice-President, Associate Creative Director: Chris Booth | Vice-President, Associate Creative Director: Joey Pylypiw | Senior Copywriter: Matt Hubbard | Senior Art Director: Mike Schonberger | Account Director: Saloni Wadehra | Account Supervisor: Zack Kula

Consumer Products - General

Gold

Company: Kimberly-Clark
Campaign: No Baby Unhugged
Agency: Ogilvy & Mather
Credits: Chief Creative Officer: Ian MacKellar | Associate Creative Director/Art Director: Julie Markle | Associate Creative Director/Copywriter: Chris Dacyshyn | Account Management: Aviva Groll, Kennedy Crawford, Amy Brash | Producers: AnneMarie Martignago, Tessa Waisglass | Director: Lionel Coleman | Production Company: Wilfrid Park | Brand Team Lead/Client: Paul Scott


Silver

Company: Mondelez International
Campaign: Ritz Cracker Cutter
Agency: FCB, Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Creative Director: Curtis Edwards | Art Director: Rob Dean | Writer: David Delibato | Group Account Director: Anabella Mandel | Vice-President, Management Director: Sunil Sekhar | Account Director: Lora Landriault | Account Executive: Olivia Selbie | Project Director: Shandi Horovitch | Vice-President, Director of Strategic Planning: Heather Sega | Senior Strategist: Anastasia Tubanos


Bronze

Company: Jamieson Vitamins
Campaign: One Second Vitamins
Agency: UNION Advertising Canada LP
Credits: Executive Creative Director: Lance Martin | Associate Creative Director/Art Director: Adam Thur | Associates Creative Director/Copywriter: Rica Eckersley | Agency Producer: Grace Lee | Account Manager: Emily Goldberg | Account Director: Raluca Kostovski | Group Account Director: Kimberlee Welch | Production Company: Nimble Content

Consumer Services

Gold

Company: Cineplex Entertainment
Campaign: Lily & The Snowman
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Directors: Noel Fenn, Andrew Caie | Art Director: Guilherme Bermejo | Writer: Nick Doerr | Strategic Planner: Ebrahim El Kalza | Account Team: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao | Clients: S. Mandryk, P. Furnish, D. Solomon, M. Chapman, L. Mingail, S. Van Lange, J. Melman


Silver

Company: Spotify Canada
Campaign: Music For Your World
Agency: Anomaly
Credits: Executive Creative Director: Pete Breton | Art Director: Rich Brown | Copywriter: Matthew Donne | Group Account Director: Bryden McDonald | Strategist: Jon Daly | Head of Consumer Marketing: Jamie Herbert | Account Coordinator: Brittany Golding | Producer: Christine Stephens


Bronze

Company: Newfoundland and Labrador Tourism
Campaign: Crayons Integrated Campaign
Agency: Target
Credits: Director of Marketing, NL Tourism: Andrea Peddle | Manager Advertising/Communications, NL Tourism: Carol Ann Carter | Advertising Officer, NL Tourism: Andrew Weir | Digital Lead, NL Tourism: Amy Fisher | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Terry Hudson | Copywriter: Dave Sullivan | Design/Digital Developers: Leslie Chard, Ryan Strickland, Terry Hudson

Financial

Gold

Company: INTERAC Association
Campaign: INTERAC, Be In The Black - Merry January
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Ron Smrczek | Art Directors: Noel Fenn, Shawn James, Allan Mah | Art Directors: Andrew Caie, Sean Atkinson, Ron MacDonald | Designers: Omar Morson, Sherry Dubeau | Strategic Planners: Emma Brooks, Ebrahim El Kalza | Account Team: Rob Freightman, Laura Robinson, Adreian Goodgall, Meagan Thomas | Clients: Andrea Danovitch, Leslie Vera, Lauren McKay


Silver

Company: BMO Financial Group
Campaign: Ball-Star
Agency: FCB Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Associate Creative Director: Jeremiah McNama | Associate Creative Director: Andrew MacPhee | Chief Strategy Officer: Shelley Brown | Group Account Director: Tracy Little | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos | Art Director: Scott Couture | Copywriter: Gary Lennox


Bronze

Company: TD Bank
Campaign: Official Partner of Big Dreams
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Josh Budd, Dave Federico | Group Creative Directors: Paul Giannetta, Stephen Stahl | Copywriter: Jason Soy | Art Director: Sally Fung | Group Account Director: Laurie Freeman | Account Executive/Account Supervisor: Alyssa Rossi, Kim Lazer | Planner: Kyle Fiore | Media Agency: Starcom Worldwide

NFP/Fundraising/Public Service

Gold

Company: Ovarian Cancer Canada
Campaign: Ladyballs
Agency: Grey Canada
Credits: Art Directors: Lisa Chen-Wing, Mark Mason, Perle Arteta, Marissa Mastenbroek | Writers: Sue Kohm, Patrick Scissons (CCO) | Agency Producers: Karen Blazer, Terri Vegso, Lisa Smith, Deena Archibald | Account Services: Megan Chown, Darlene Remlinger | Strategists: Lauren Scapillati, Andrew Carty | Production and Post: Untitled, Alter Ego, Rooster, Fort York, Eggplant, Raina + Wilson | Ovarian Cancer Canada: Karen Cinq Mars, Hilary Lanyon, Janice Chan, Arden Bagni | PR/Media: HYPE PR, Pollin8


Silver

Company: Liberal Party of Canada
Campaign: Justin Trudeau 2015 Election Campaign
Agency: Bensimon Byrne
Credits: President/Strategist: Jack Bensimon | Chief Creative Officer/Copywriter: David Rosenberg | Art Director: Debbie Chan | Group Account Director: Jill Engleman | Project Manager: Katelyn Porter | Client/Principal Advisor: Gerald Butts | Client/National Campaign Director: Katie Telford | Client/Advertising Director: Suzanne Cowan | Media Planner: Thomas Shadow | Media Buyer: Alex Gillespie | Agency Producer: Meghan Cheesbrough


Bronze

Company: Salvation Army
Campaign: Time to End Poverty in Canada
Agency: Grey Canada
Credits: Executive Creative Directors: Joel Arbez, James Ansley | Art Director: Ryan McNeill | Writer: Sue Kohm | Strategist: Andrew Carty | Account Services: Kit Kostandoff, Darlene Remlinger | Agency Producer: Erica Metcalfe | Production and Post: Skin and Bones, Saints | Media Planner: Peggy Routes

Retail

Silver

Company: IKEA
Campaign: Explore the Great Indoors
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Directors: Morgan Kurchak, Fernando Hernandez | Copywriter: Jessica Mori | Art Director: Laure Stromboni | Designers: Ross Butcher, Trevor Bell | Agency Producers: Anne Peck, Milena Malovic | Account Team: Natasha Dagenais, Danielle Iozzo, Spring Morris, Andrea Smith | Planner: Tahir Ahmad | Illustrator: Image Dynamics | Developer: David Freedman | Director, Creative Technology: Felix Wardene | Digital Project Manager: Thomas Degez | Media Agency: Jungle Media


Bronze

Company: Adidas Canada
Campaign: Adidas RunMore 10k
Agency: Tribal Worldwide Toronto, DDB Canada and DDB PR
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Associate Creative Director: Frank Macera | Design Director: Benjamin Playford | Designer: Tom Bourke | PR Consultant: Suzanne Mandarino | Production: Lorrie Zwer, Liana Rico | Account Management: Susan Charles, Monica Bialobrzeski

Community Engagement

Automotive

Silver

Company: Mercedes-Benz Canada
Campaign: AMG GT Launch
Agency: BBDO
Credits: VP, Associate Creative Director/Copywriter: Chris Booth | VP, Associate Creative Director/Art Director: Joel Pylypiw | Account Supervisor: Blake Connolly | National Marketing Communications Manager, Mercedes-Benz Canada: Virginie Aubert | Campaign Marketing Lead, Mercedes-Benz Canada: Lesley McLelland


Bronze

Company: Harley-Davidson
Campaign: Harley-Davidson Social
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Art Director: Noel Fenn (ACD) | Writer: Andrew Caie (ACD) | Agency Producers: Laura Dubcovsky, Pam Portsmouth, Tara Handley | Strategic Planners: Heidi Philip, Jamie Cuthbertson, Sam Kamiel | Account Team: Kerry McKibbin, Maya Adler | Clients: Anoop Prakash, Jo Figueiredo, Vesa Mikkola, Marco Di Giantomasso

Business Products and Services

Gold

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi


Silver

Company: McDonald's Canada - Ontario Region
Campaign: The Secret Secret Menu Challenge
Agency: Cossette
Credits: Chief Creative Officer: Peter Ignazi | Chief Creative Officer: Carlos Moreno | Art Directors: Rebecca Dunnet, Natalie Mathers | Copywriter: Simon Rogers | Designer: Eleni Alpous | Account Supervisor/Strategy: Nicole Bakker | Regional Marketing Supervisor: Kristie Forbes | Sr Marketing Manager: Chuck Coolen


Bronze

Company: Go Transit
Campaign: #EtiquetteFail Campaign
Agency: DDB Canada
Credits: Executive Creative Director: Paul Wallace | Copywriter: Arjang Esfandiyari | Art Directors: Loretta Lau, Hayley Hinkley | Producer: Ella Gruber | Vice-President, Client Service Director: Jacqui Faclier | Account Coordinator: Carly Andrews | Strategist: Gillian Lanyon

Consumer Products - Food & Beverage

Gold

Company: General Mills
Campaign: Bring Back The Bees
Agency: Veritas Communications
Credits: President, Creative Oversight: Krista Webster | Vice President, Client Lead: Kim Roman | Senior Director, Account Lead: Stella Mok | Account Manager, Event Management & Social Media: Christine McDermott | Coordinator, Account Support: Veronica Sheppard | Director of Brand Reputation, Issues Management: Bob Reid | Vice President, Media Strategy: Nina Kalos | Media Relations Support: Patricia Amato, Kertney Russell


Silver

Company: Wrigley Canada
Campaign: Skittles Holiday Pawn Shop
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Todd Mackie | Senior Vice-President, Executive Creative Director: Denise Rossetto | Vice-President, Associate Creative Director: Chris Booth | Vice-President, Associate Creative Director: Joey Pylypiw | Senior Copywriter: Matt Hubbard | Senior Art Director: Mike Schonberger | Account Director: Saloni Wadehra | Account Supervisor: Zack Kula


Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup Roses
Agency: BBDO Citizen
Credits: Senior Vice-President, Executive Creative Director: Denise Rossetto | Senior Vice-President, Executive Creative Director: Todd Mackie | Vice-President, Associate Creative Director: Derek Blais | Vice-President, Group Account Director: Stephanie Page | Account Executive: Karrie Kwong | Senior Director, Citizen Relations Canada: Katie Muir | Senior Director, Marketing, Global Brands, PepsiCo Foods Canada: Susan Irving | Marketing Manager, Young & Hungry, PepsiCo Foods Canada: Matt Webster

Consumer Products - General

Gold

Company: Proctor & Gamble/Always
Campaign: Unstoppable
Agency: Leo Burnett, Toronto/Chicago
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, AJ Hassan | Group Creative Directors: Steve Persico, Anthony Chelvanathan | Copywriters: Steve Persico, Jeanne Shields | Art Directors: Anthony Chelvanathan, Becky Kozlen | Agency Producers: Mary Cheney, Tony Wallace, Adine Becker | Director: Lauren Greenfield | Editor: Kathryn Hempel | Production Company: Chelsea Pictures | Editing Company: Cutters | Account Lead: Annette Sally | Account Management: Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus | Participation Director: Kristin Hayward | Strategy: Kara Yang, Elena Petukhova | Media Agency: Starcom MediaVest Group | PR Agency: MSLGROUPE New York


Silver

Company: Mondelez International
Campaign: Ritz Cracker Cutter
Agency: FCB, Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Creative Director: Curtis Edwards | Art Director: Rob Dean | Writer: David Delibato | Group Account Director: Anabella Mandel | VP, Management Director: Sunil Sekhar | Account Director: Lora Landriault | Account Executive: Olivia Selbie | Project Director: Shandi Horovitch | VP, Director of Strategic Planning: Heather Segal | Senior Strategist: Anastastia Tubanos | Art Director: Tayler Resar-Teese


Bronze

Company: Penningtons
Campaign: Yoga
Agency: lg2
Credits: Vice-President Marketing & Visual Presentation: Ginette Harnois | Creative Director: François Sauvé | Art Director, Copy Writer: Valérie Wells, Marie-Ève Leclerc Dion | Planner/Strategist: Anne-Marie Leclair | Account Leads: Martine Grégoire, Marie-Ève Despars | Social and Digital Strategy: Sabrina Côté | Producer: Julie Lorazo | Media Planner: OMD | Primary Client Manager/Director: Ginette Harnois | Creative Director: Fran çois Sauvé | Art Director: Valérie Wells

Consumer Services

Gold

Company: Cineplex Entertainment
Campaign: Lily & The Snowman
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Directors: Noel Fenn, Andrew Caie | Art Director: Guilherme Bermejo | Writer: Nick Doerr | Strategic Planner: Ebrahim El Kalza | Account Team: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao | Clients: S. Mandryk, P. Furnish, D. Solomon, M. Chapman, L. Mingail, S. Van Lange, J. Melman


Silver

Company: Air Canada
Campaign: #CanadaCarols
Agency: J. Walter Thompson Canada
Credits: Chief Creative Directors: Ryan Spelliscy, Brent Choi | Creative Director: Gary Westgate | VP , Strategic Planning Director: Sarah Stringer | Executive Social Media Director: Rebecca Brown | Engagement Director: Victoria Radziunas | VP, Marketing - Air Canada: Craig Landry | Senior Director Strategic Partnerships - Air Canada: Denis Vandal | Director of Marketing: Selma Filali


Bronze

Company: Expedia.ca
Campaign: Join the Jays on the Road
Agency: Grip Limited
Credits: Partner, Creative: David Chiavegato | Partner, Creative: Rich Pryce-Jones | Associate Creative Directors: Trevor Gourley, Julia Morra | Group Account Director: Martin McClorey | Account Director: Justine Leetham | Senior Director of Marketing: Christopher Day | Director of Marketing: Jennifer Callegaro | Senior Marketing Manager: Adam Francis

Financial

Gold

Company: TD Bank
Campaign: #GreenWhereYouLive
Agency: Diamond Integrated Marketing
Credits: SVP: Josh Diamond | Creative Officer: Mark Vandervoet | Diamond Creative: Julie Bisson, Jackie Musial, Sara Vintern | Diamond Accounts: Ravi Sidhu, Carolyn Mallory, Alessio De Civita | Diamond Productions: Roma Ahi, Mat Black, Mandy Leon | TD FEF: Mary Dejardins | Senior Managers, TD Bank: Hilary Woods, Joanne Bull | Managers, TD Bank: Darren Knowler, Lisa Branston | Vice-President, Management Director: Sunil Sekhar | Account Director: Lora Landriault | Account Executive: Olivia Selbie | Project Director: Shandi Horovitch | Vice-President, Director of Strategic Planning: Heather Sega | Senior Strategist: Anastasia Tubanos


Silver

Company: BMO Financial Group
Campaign: Ball-Star
Agency: FCB Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Associate Creative Director: Jeremiah McNama | Associate Creative Director: Andrew MacPhee | Chief Strategy Officer: Shelley Brown | Group Account Director: Tracy Little | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos | Art Director: Scott Couture | Copywriter: Gary Lennox


Bronze

Company: Visa Canada
Campaign: Visa Checkout Movember
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director, BBDO: Denise Rossetto | Senior Vice-President, Executive Creative Director, BBDO: Todd Mackie | Art Director, BBDO: Bryan Howarth | Copywriter, BBDO: Johnny Pavivi | Account Director, BBDO: Sandra Marston | Head of Marketing, Visa Canada: Brenda Woods | Senior Business Leader, Debit & Commercial, Visa Canada: Nic Lopez

NFP/Fundraising/Public Service

Gold

Company: Justin Trudeau 2015 Election Campaign: Hazel Shifts Seniors' Vote
Campaign: President/Strategist: Jack Bensimon | Chief Creative Officer/Copywriter: David Rosenberg | Art Director: Debbie Chan | Group Account Director: Jill Engleman | Project Manager: Katelyn Porter | Client/Principal Advisor: Gerald Butts | Client/National Campaign Director: Katie Telford | Client/Advertising Director: Suzanne Cowan | Media Planner: Thomas Shadow | Media Buyer: Alex Gillespie | Agency Producer: Meghan Cheesbrough


Silver

Company: Ovarian Cancer Canada
Campaign: Ladyballs
Agency: Grey Canada
Credits: Art Directors: Lisa Chen-Wing, Mark Mason, Perle Arteta, Marissa Mastenbroek | Writers: Sue Kohm, Patrick Scissons (CCO) | Agency Producers: Karen Blazer, Terry Vegso, Lisa Smith, Deena Archibald | Account Services: Megan Chown, Darlene Remlinger | Strategists: Lauren Scapillati, Andrew Carty | Production and Post: Untitled, Alter Ego, Rooster, Fort York, Eggplant, Raina + Wilson | Ovarian Cancer Canada: Karen Cinq Mars, Hilary Lanyon, Janice Chan, Arden Bagni

Retail

Gold

Company: LCBO
Campaign: #CardOrNot
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Directors: Sam Cerullo, Kelly Zettel | Copywriters: Marty Hoefkes, Mike Johnson | Art Directors: Mike Morelli, Jordan Gladman | Agency Producers: Bernice Banigan, Jesse Brook, Alexandra Postans, Cimmeron Kirk | Group Account Director: David Buckspan | Account Directors: Kirk Round, Sam Pollock | Account Executives: Natasha Aquin, Jamie Fenyes | Director, Creative Technology: Felix Warden | Flash Developer: Candy Banners | Project Manager: Cimmeron Kirk | Photographer: Virginia Macdonald | Stylist: Wendy Rorang | Media Agency: ZenithOptimedia/PHD


Silver

Company: Agropur
Campaign: The Natrel Milk Bar by java u
Agency: lg2
Credits: Vice-President, Marketing, Senior Brand Managers: Jean-François Couture, Sonia Palazzo, Isabelle Lamothe | Creative Directors: Claude Auchu, Marc Fortin, Jennifer Varvaresso | Art Directors: Marie-Pier Gilbert, Martin Baron | Copywriters: Jean-François Perreault, Véronique Gingras | Planner/Strategist: Marc-André Fafard | Account Leads: Vanessa Dicaire, Marie-Christine Cayer | Architect: Hélène Fortin | Media Planner, DentsuBos: Dahlia Trinh-Viet | Primary Client Manager/Director: ??? | UX Director: Nicolas Baldovini


Bronze

Company: Walmart Canada
Campaign: Pooch Truck
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Director: Jed Churcher | Art Director: Anton Mwewa | Copywriter: Alec Carluen | Account Director: Alice Wan | Account Executive: Cherie Tsang | Producer: Elana Olavesen

Digital

Automotive

Gold

Company: Chevrolet Canada
Campaign: Chevrolet Spark Launch
Agency: McCann Canada
Credits: Chief Creative Officer: Darren Clarke | Creative Director: Josh Haupert | Copywriter: Jill Mack | Art Director: Justin Turco | Chief Strategy Officer: Mary Chambers | Strategist: Jenny Hwang | VP, Business Lead: Jason Grabinsky | Account Director: Jennifer Green


Silver

Company: Lexus Canada
Campaign: Lexus LinkedIn
Agency: Dentsubos, 360i Canada
Credits: Executive Vice-President, Creative Director: Jon Frier | Group Creative Director, Art Director: Travis Cowdy | Group Creative Director: Lyranda Martin Evans | Agency Producer: Phelia Wong | President and CEO: Stephen Kiely | Associate Vice-President, 360i Canada: Chloe Gravelle | Senior Director, Performance Media: Ira Kates | Digital Strategist, Dentsu Media: Kung Chu


Bronze

Company: Mazda Canada
Campaign: Unlimited
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Ryan Spelliscy | Vice-President, Creative Director: Ari Elkouby | Associate Creative Director: Laurent Abesdris | Associate Creative Director: Denise Cole | Producer: Pam Portsmouth | Director: Jordan Brady | Account Director: Jeff Thomas | Planner: Matt Ball

Business Products & Services

Silver

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi


Bronze

Company: GO Transit
Campaign: #EtiquetteFail Campaign
Agency: DDB Canada
Credits: Executive Creative Director: Paul Wallace | Copywriter: Arjang Esfandiyari | Art Directors: Loretta Lau, Hayley Hinkley | Producer: Ella Gruber | Vice-President, Client Service Director: Jacqui Faclier | Account Coordinator: Carly Andrews | Strategist: Gillian Lanyon

Consumer Products - Food & Beverage

Gold

Company: Coca-Cola
Campaign: Play a Coke
Agency: The Hive
Credits: Creative Director, The Hive: Brad Van Shaik | Account Director, The Hive: Candice Lennox | Partner, Managing Director, The Hive: Trent Fulton | Partner, Chief Creative Officer, The Hive: Simon Creet | Director of Marketing, The Coca-Cola Company: Diego Moratorio | Strategic Marketing Manager, The Coca-Cola Company: Beth MacGibbon | Senior Producer, The Hive: Sumit Ajwani | App Development Partner: Jam 3


Silver

Company: General Mills Canada
Campaign: Bring Back The Bees
Agency: Cossette Communications
Credits: Chief Creative Officers: Peter Ignazi, Carlos Moreno | Creative Directors: Sean Barlow, Ed Lea | Associate Creative Director - AD: Yusong Zhang | Associate Creative Director - CW: Dhaval Bhatt | Interactive Designers: Derek Sharpe, Gustavo Oregel | Strategy: Jason Chaney, Kevin McHugh | Accounts: Janice Lindenbergs, Wendy Morgado, Jessica DeSantis, Jennifer Self | Director, Marketing: Emma Eriksson


Bronze

Company: Wrigley Canada
Campaign: Skittles Holiday Pawn Shop
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Todd Mackie | Senior Vice-President, Executive Creative Director: Denise Rossetto | Vice-President, Associate Creative Director: Chris Booth | Vice-President, Associate Creative Director: Joey Pylypiw | Senior Copywriter: Matt Hubbard | Senior Art Director: Mike Schonberger | Account Director: Saloni Wadehra | Account Supervisor: Zack Kula

Consumer Products - General

Gold

Company: Mondelez International
Campaign: Ritz Cracker Cutter
Agency: FCB, Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Creative Director: Curtis Edwards | Art Director: Rob Dean | Writer: David Delibato | Group Account Director: Anabella Mandel | VP, Management Director: Sunil Sekhar | Account Director: Lora Landriault | Account Executive: Olivia Selbie | Project Director: Shandi Horovitch | VP, Director of Strategic Planning: Heather Segal | Senior Strategist: Anastasia Tubanos | Art Director: Tayler Resar-Teese


Silver

Company: Proctor & Gamble/Always
Campaign: Unstoppable
Agency: Leo Burnett, Toronto/Chicago
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, AJ Hassan | Group Creative Directors: Steve Persico, Anthony Chelvanathan | Copywriters: Steve Persico, Jeanne Shields | Art Directors: Anthony Chelvanathan, Becky Kozlen | Agency Producers: Mary Cheney, Tony Wallace, Adine Becker | Director: Lauren Greenfield | Editor: Kathryn Hempel | Production Company: Chelsea Pictures | Editing Company: Cutters | Account Lead: Annette Sally | Account Management: Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus | Participation Director: Kristin Hayward | Strategy: Kara Yang, Elena Petukhova | Media Agency: Starcom MediaVest Group | PR Agency: MSLGROUPE New York


Bronze

Company: Penningtons
Campaign: Yoga
Agency: lg2
Credits: Vice-President Marketing & Visual Presentation: Ginette Harnois | Creative Director: Fran çois Sauvé | Art Director, Copy Writer: Valérie Wells, Marie-Ève Leclerc Dion | Planner/Strategist: Anne-Marie Leclair | Account Leads: Martine Grégoire, Marie-Ève Despars | Social and Digital Strategy: Sabrina Côté | Producer: Julie Lorazo | Media Planner: OMD | Primary Client Manager/Director: Ginette Harnois | Creative Director: Fran çois Sauvé | Art Director: Valérie Wells

Consumer Services

Gold

Company: Cineplex Entertainment
Campaign: Lily & The Snowman
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Directors: Noel Fenn, Andrew Caie | Art Director: Guilherme Bermejo | Writer: Nick Doerr | Strategic Planner: Ebrahim El Kalza | Account Team: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao | Clients: S. Mandryk, P. Furnish, D. Solomon, M. Chapman, L. Mingail, S. Van Lange, J. Melman


Silver

Company: Expedia.ca
Campaign: Join the Jays on the Road
Agency: Grip Limited
Credits: Partner, Creative: David Chiavegato | Partner, Creative: Rich Pryce-Jones | Associate Creative Directors: Trevor Gourley, Julia Morra | Group Account Director: Martin McClorey | Account Director: Justine Leetham | Senior Director of Marketing: Christopher Day | Director of Marketing: Jennifer Callegaro | Senior Marketing Manager: Adam Francis

Financial

Gold

Company: BMO Financial Group
Campaign: Ball-Star
Agency: FCB Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Associate Creative Director: Jeremiah McNama | Associate Creative Director: Andrew MacPhee | Chief Strategy Officer: Shelley Brown | Group Account Director: Tracy Little | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos | Art Director: Scott Couture | Copywriter: Gary Lennox


Silver

Company: INTERAC Association
Campaign: INTERAC, Be In The Black - Pets with Credit
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Art Director: Fiorella Martinez | Writer: Jacob Pacey | Agency Producers: Tara Cochrane, Tara Handley | Account Team: Rob Freightner, Laura Robinson, Winnie Hsiao | Strategic Planner: Emma Brooks | Clients: Andrea Danovitch, Leslie Vera, Lauren McKay


Bronze

Company: TD Bank
Campaign: #TDThanksYou
Agency: Diamond Integrated Marketing
Credits: CCO: David Diamond | Creative Director: Mark Vandervoet | Executive Producer/Director of Production: Roma Ahi | Directors: Mark Graham, Adam Massey | Art Directors: Pearce Caclda, Darryl Graham | Diamond Creative: Sara Vinten, Kyle Nielsen, Jamie White, Jackie Musial | TD Bank: Wendy Arnott, Kavita Joshi | TD Bank: Noah Vardon, Michael Palambo

NFP/Fundraising/Public Service

Gold

Company: SickKids Foundation
Campaign: Life Unpaused
Agency: Cossette Communications
Credits: Chief Creative Officers: Carlos Moreno, Peter Ignazi | Associate Creative Director: Jamie Cordwell | Art Director: Jessica Wong | Copywriter: Darrel Knight | Senior Interactive Designer: Gustavo Oregel | Account Services: Olivia Figliomeni, Hanh Vo, Steve Groh, Andrea Cook | Strategists: Kevin McHugh, Tara O'Doherty, Jason Chaney, Thomas Wilkins | Clients: Lori Davison, Kate Torrance


Silver

Company: Canadian Safe Schools Network
Campaign: Bully Ads
Agency: BIMM, Touché
Credits Chief Creative Officer: Chief Creative Officer: Roehl Sanchez | Creative Director/Copywriter: Rene Rouleau | Digital Planner: Allison MacLeod | Technical Director: Sukh Gill | Director of Product Innovation: Scott Keeling | Art Director: Andrew Yeung | Media: Touché! Media, AOL Canada | PR: Stephen Rouse


Bronze

Company: Liberal Party of Canada
Campaign: Justin Trudeau 2015 Election Campaign
Agency: Bensimon Byrne
Credits: President/Strategist: Jack Bensimon | Chief Creative Officer/Copywriter: David Rosenberg | Art Director: Debbie Chan | Group Account Director: Jill Engleman | Project Manager: Katelyn Porter | Client/Principal Advisor: Gerald Butts | Client/National Campaign Director: Katie Telford | Client/Advertising Director: Suzanne Cowan | Media Planner: Thomas Shadow | Media Buyer: Alex Gillespie | Agency Producer: Meghan Cheesbrough

Retail

Silver

Company: IKEA
Campaign: Pick-up and Order Point Hyperlapse
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Director: Morgan Kurchak, Fernando Hernandez | Copywriter: Jason Soy | Art Director: Sally Fung | Designers: Sean Perkins, Eugene Bak | Director, Creative Technology/Digital Project Manager: Felix Wardene, Thomas Degez | Flash Developer: Chad Elston | Account Director/Account Executive: Emily Robinson, Andrea Smith | Illustrator: The Sixnfive Studio | Media Company: Jungle Media


Bronze

Company:Tim Hortons
Campaign: EHmoji
Agency: OgilvyOne Worldwide
Credits: Chief Creative Officer: Alex Furrer | Copywriters: David Strasser, Steve Muzzin, Pam Danowski, David Horovitch | Art Director: Tianne Rodrigues | Social Media Strategy: Neil Mohan, Terri McBay, Andrew Stewart | Account Management: Zemina Moosa, Mandi Lee, Taylor Pawsey | Developer: Snaps | Illustrator: Nabil Elsaadi | Senior Manager - Social Media: Lizzie Nawn

Integrated

Automotive

Bronze

Company: Chevrolet Canada
Campaign: Chevrolet Spark Launch
Agency: McCann Canada
Credits: Chief Creative Officer: Darren Clarke | Creative Director: Josh Haupert | Copywriter: Jill Mack | Art Director: Justin Turco | Chief Strategy Officer: Mary Chambers | Strategist: Jenny Hwang | VP, Business Lead: Jason Grabinsky | Account Director: Jennifer Green

Business Products & Services

Silver

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi

Consumer Products - Food & Beverage

Gold

Company: General Mills
Campaign: Bring Back The Bees
Agency: Veritas Communications, Cossette Communications
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi


Silver

Company: Wrigley Canada
Campaign: Skittles Holiday Pawn Shop
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Todd Mackie | Senior Vice-President, Executive Creative Director: Denise Rossetto | Vice-President, Associate Creative Director: Chris Booth | Vice-President, Associate Creative Director: Joey Pylypiw | Senior Copywriter: Matt Hubbard | Senior Art Director: Mike Schonberger | Account Director: Saloni Wadehra | Account Supervisor: Zack Kula


Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup Roses
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Denise Rossetto | Senior Vice-President, Executive Creative Director: Todd Mackie | Vice-President, Associate Creative Director: Derek Blais | Vice-President, Group Account Director: Stephanie Page | Account Executive: Karrie Kwong | Senior Director, Citizen Relations Canada: Katie Muir | Senior Director, Marketing, Global Brands, PepsiCo Foods Canada: Susan Irving | Marketing Manager, Young & Hungry, PepsiCo Foods Canada: Matt Webster

Consumer Products – General

Gold

Company: Mondelez International
Campaign: Ritz Cracker Cutter
Agency: FCB, Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Creative Director: Curtis Edwards | Art Director: Rob Dean | Writer: David Delibato | Group Account Director: Anabella Mandel | VP, Management Director: Sunil Sekhar | Account Director: Lora Landriault | Account Executive: Olivia Selbie | VP, Director of Strategic Planning: Heather Segal | Project Director: Shandi Horovitch | Senior Strategist: Anastasia Tubanos | Art Director: Tayler Resar-Teese


Silver

Company: Kimberly-Clark
Campaign: No Baby Unhugged
Agency: Ogilvy & Mather
Credits: Chief Creative Officer: Ian MacKellar | Associate Creative Director/Art Director: Julie Markle | Associate Creative Director/Copywriter: Chris Dacyshyn | Account Management: Aviva Groll, Kennedy Crawford, Amy Brash | Producers: AnneMarie Martignago, Tessa Waisglass | Director: Lionel Coleman | Production Company: Wilfrid Park | Brand Team Lead/Client: Paul Scott


Bronze

Company: Proctor & Gamble/Always
Campaign: Unstoppable
Agency: Leo Burnett, Toronto/Chicago
Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, AJ Hassan | Group Creative Directors: Steve Persico, Anthony Chelvanathan | Copywriters: Steve Persico, Jeanne Shields | Art Directors: Anthony Chelvanathan, Becky Kozlen | Agency Producers: Mary Cheney, Tony Wallace, Adine Becker | Director: Lauren Greenfield | Editor: Kathryn Hempel | Production Company: Chelsea Pictures | Editing Company: Cutters | Account Lead: Annette Sally | Account Management: Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus | Participation Director: Kristin Hayward | Strategy: Kara Yang, Elena Petukhova | Media Agency: Starcom MediaVest Group | PR Agency: MSLGROUPE New York

Consumer Services

Gold

Company: Newfoundland and Labrador Tourism
Campaign: Crayons
Agency: Target
Credits: Director of Marketing, NL Tourism: Andrea Peddle | Manager Advertising/Communications, NL Tourism: Carol Ann Carter | Advertising Officer, NL Tourism: Andrew Weir | Digital Lead, NL Tourism: Amy Fisher | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Terry Hudson | Copywriter: Dave Sullivan | Design/Digital Developers: Leslie Chard, Ryan Strickland, Terry Hudson


Silver

Company: Cineplex Entertainment
Campaign: Lily & The Snowman
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Allen Oke | Associate Creative Directors: Noel Fenn, Andrew Caie | Art Director: Guilherme Bermejo | Writer: Nick Doerr | Strategic Planner: Ebrahim El Kalza | Account Team: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao | Clients: S. Mandryk, P. Furnish, D. Solomon, M. Chapman, L. Mingail, S. Van Lange, J. Melman

Financial

Gold

Company: INTERAC Association
Campaign: INTERAC, Be In The Black - Merry January
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Directors: Allen Oke, Ron Smrczek | Creative Director: Jon Webber | Art Directors: Noel Fenn, Fio Martinez, Shawn James, Jon Armstrong, Andrea Romanelli | Writers: Andrew Caie, Jacob Pacey, Sean Atkinson, Jon Taylor, Gabrielle Elliot | Strategic Planners: Heidi Philip, Emma Brooks, Ebrahim El Kalza | Account Team: R. Feightner, L. Robinson, W. Hsiao, A. Goodgoll, M. Thomas | Clients: Andrea Danovitch, Leslie Vera, Lauren McKay


Silver

Company: BMO Financial Group
Campaign: Ball-Star
Agency: FCB Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Associate Creative Director: Jeremiah McNama | Associate Creative Director: Andrew MacPhee | Chief Strategy Officer: Shelley Brown | Group Account Director: Tracy Little | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos | Art Director: Scott Couture | Copywriter: Gary Lennox


Bronze

Company: TD Bank
Campaign: Official Partner of Big Dreams
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Directors: Josh Budd, Dave Federico | Group Creative Directors: Paul Giannetta, Stephen Stahl | Copywriter: Jason Soy | Art Director: Sally Fung | Group Account Director: Laurie Freeman | Account Executive/Account Supervisor: Alyssa Rossi, Kim Lazer | Planner: Kyle Fiore | Media Agency: Starcom Worldwide

NFP/Fundraising/Public Service

Gold

Company: Ovarian Cancer Canada
Campaign: Ladyballs
Agency: Grey Canada
Credits: Art Directors: Lisa Chen-Wing, Mark Mason, Perle Arteta, Marissa Mastenbroek | Writers: Sue Kohm, Patrick Scissons (CCO) | Agency Producers: Karen Blazer, Terri Vegso, Lisa Smith, Deena Archibald | Account Services: Megan Chown, Darlene Remlinger | Strategists: Lauren Scapillati, Andrew Carty | Production and Post: Untitled, Alter Ego, Rooster, Fort York, Eggplant, Raina + Wilson | Ovarian Cancer Canada: Karen Cinq Mars, Hilary Lanyon, Janice Chan, Arden Bagni | PR/Media: HYPE PR, Pollin8


Silver

Company: Liberal Party of Canada
Campaign: Justin Trudeau 2015 Election Campaign
Agency: Bensimon Byrne
Credits: President/Strategist: Jack Bensimon | Chief Creative Officer/Copywriter: David Rosenberg | Art Director: Debbie Chan | Group Account Director: Jill Engleman | Project Manager: Katelyn Porter | Client/Principal Advisor: Gerald Butts | Client/National Campaign Director: Katie Telford | Client/Advertising Director: Suzanne Cowan | Media Planner: Thomas Shadow | Media Buyer: Alex Gillespie | Agency Producer: Meghan Cheesbrough


Bronze

Company: Salvation Army
Campaign: Time to End Poverty in Canada
Agency: Grey Canada
Credits: Executive Creative Directors: Joel Arbez, James Ansley | Art Director: Ryan McNeill | Writer: Sue Kohm | Strategist: Andrew Carty | Account Services: Kit Kostandoff, Darlene Remlinger | Agency Producer: Erica Metcalfe | Production and Post: Skin and Bones, Saints | Media Planner: Peggy Routes

Retail

Silver

Company: IKEA
Campaign: Explore the Great Indoors
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Directors: Morgan Kurchak, Fernando Hernandez | Copywriter: Jessica Mori | Art Director: Laure Stromboni | Designers: Ross Butcher, Trevor Bell | Agency Producers: Anne Peck, Milena Malovic | Account Team: Natasha Dagenais, Danielle Iozzo, Spring Morris, Andrea Smith | Planner: Tahir Ahmad | Illustrator: Image Dynamics | Developer: David Freedman | Director, Creative Technology: Felix Wardene | Digital Project Manager: Thomas Degez | Media Agency: Jungle Media


Bronze

Company: Adidas Canada
Campaign: Adidas RunMore 10k
Agencies: Tribal Worldwide Toronto, DDB Canada and DDB PR
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Associate Creative Director: Frank Macera | Design Director: Benjamin Playford | Designer: Tom Bourke | PR Consultant: Suzanne Mandarino | Production: Lorrie Zwer, Liana Rico | Account Management: Susan Charles, Monica Bialobrzeski

Direct Engagement

Business Products & Services

Bronze

Company: Microsoft Canada
Campaign: The Cloud Society
Agency: Intercept Group
Credits: Vice President, Intercept Group: Shaheen Yazdani | President, Intercept Group: Andrew Au | Art Director, Intercept Group: Joe Dunning | Azure Product Marketing Manager, Microsoft Manager: Adi Morun | Integrated Marketing & Communications Manager, Microsoft Canada: Ashmita Tailor | Director, Microsoft Canada: Zia Mansoor | Director, Microsoft Canada: Khalil Alfar

Consumer Products - Food & Beverage

Silver

Company: SAQ (Société des Alcools du Québec)
Campaign: SAQ Inspire
Agency: Cossette
Credits: Chief Creative Officer: Antoine Bécotte | Creative Director: Barbara Jacques | Art Directors: Chantal Gobeil, Alexandre Jutras, Antonin Brault | Copywriters: Thimalay Sukhaseum, Karine Bouchard | Planners/Strategists: Sophie-Annick Vallée, Fabienne Callu | Account Lead: Marie-Claude Lachance | Marketing Director: Sandrine Bourlet | Marketing and Brand Manager: Ariane de Warren | Chief Creative Officer: Antoine Bécotte | Creative Director: Barbara Jacques | Art Directors: Chantal Gobeil, Alexandre Jutras, Antonin Brault |

Consumer Products - General

Gold

Company: Penningtons
Campaign: Yoga
Agency: lg2
Credits: Vice-President Marketing & Visual Presentation: Ginette Harnois | Creative Director: Fran çois Sauvé | Art Director, Copy Writer: Valérie Wells, Marie-Ève Leclerc Dion | Planner/Strategist: Anne-Marie Leclair | Account Leads: Martine Grégoire, Marie-Ève Despars | Social and Digital Strategy: Sabrina Côté | Producer: Julie Lorazo | Media Planner: OMD | Primary Client Manager/Director: Ginette Harnois | Creative Director: Fran çois Sauvé | Art Director: Valérie Wells


Silver

Company: Johnson and Johnson Canada
Campaign: Reactine #AllergiesBeLike
Agency: Tribal Worldwide Toronto, J3 Canada Media
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Art Director: Jake Bundock | Copywriter: Simon Rogers | Producer: Liana Rico | Account Executive: Catherine Demmer | Account Director: Megan Van Vugt | Client Service Director: Jacqui Faclier


Bronze

Company: Adidas Canada
Campaign: Adidas RunMore 10k
Agencies: Tribal Worldwide Toronto, DDB Canada, DDB PR
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Associate Creative Director: Frank Macera | Design Director: Benjamin Playford | Designer: Tom Bourke | Production: Lorrie Zwer, Liana Rico | Account Management: Susan Charles, Monica Bialobrzeski | Public Relations Managing Director: Martine Levy | Public Relations, Account Supervisor: Suzanne Mandarino | Public Relations, Community Cultivator: Tushar Bharadio

Consumer Services

Gold

Company: Spotify Canada
Campaign: Music For Your World
Agency: Anomaly
Credits: Executive Creative Director: Pete Breton | Art Director: Rich Brown | Copywriter: Matthew Donne | Group Account Director: Bryden McDonald | Strategist: Jon Daly | Head of Consumer Marketing: Jamie Herbert | Account Coordinator: Brittany Golding | Producer: Christine Stephens

Financial

Bronze

Company: Scotiabank
Campaign: Momentum Savings Account Acquisition Direct Mail and Email
Agency: TRACK
Credits: Executive Creative Director: Barb Williams | Senior Art Director: Adrian Bertumen | Senior Copywriter: Tim Bickert | Vice-President, Business Unit Director: Paul Tedesco | Account Director: Adam Fraser | Director, Direct Marketing: Larysa Rodrigues | Senior Manager, Direct Marketing: Fiona Tan | Manager, Direct Marketing: Rhea Leitao

NFP/Fundraising/Public Service

Gold

Company: SickKids Foundation
Campaign: Life Unpaused
Agency: Cossette Communications
Credits: Chief Creative Officers: Carlos Moreno, Peter Ignazi | Associate Creative Director: Jamie Cordwell | Art Director: Jessica Wong | Copywriter: Darrel Knight | Senior Interactive Designer: Gustavo Oregel | Account Services: Olivia Figliomeni, Hanh Vo, Steve Groh, Andrea Cook | Strategists: Kevin McHugh, Tara O'Doherty, Jason Chaney, Thomas Wilkins | Clients: Lori Davison, Kate Torrance


Silver

Company: Canadian Safe Schools Network
Campaign: Bully Ads
Agencies: BIMM, Touch&eacut;
Credits: Chief Creative Officer: Roehl Sanchez | Creative Director/Copywriter: Rene Rouleau | Digital Planner: Allison MacLeod | Technical Director: Sukh Gill | Director of Product Innovation: Scott Keeling | Art Director: Andrew Yeung | Media: Touché! Media, AOL Canada | PR: Stephen Rouse


Bronze

Company: Salvation Army
Campaign: Time to End Poverty in Canada
Agency: Grey Canada
Credits: Executive Creative Directors: Joel Arbez, James Ansley | Art Director: Ryan McNeill | Writer: Sue Kohm | Strategist: Andrew Carty | Account Services: Kit Kostandoff, Darlene Remlinger | Agency Producer: Erica Metcalfe | Production and Post: Skin and Bones, Saints | Media Planner: Peggy Routes

Retail

Silver

Company: LCBO
Campaign: myLCBO
Agency: Conversion Marketing-Communication Inc.
Credits: Director, Customer Insights & Strategic Planning, LCBO: Pamela Lawson | Senior Manager, CRM & Gift Cards, Customer Insights CRM, LCBO: Sebastian Aruta | Senior Project Manager, Marketing, LCBO: Tricia Gadsden | Senior Planner, CRM, Customer Insights CRM, LCBO: Christopher Stathousis | Senior Planner, Marketing, LCBO: Harpreet Bhogal | President & CEO, Conversion: Jonathon Huth | Chief Technology Officer, Conversion: Carey Mende-Gibson | Vice-President, Strategy: David McLeod


Bronze

Company: Adidas Canada
Campaign: Adidas RunMore 10k
Agency: Tribal Worldwide Toronto, DDB Canada, DDB PR
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Associate Creative Director: Frank Macera | Design Director: Benjamin Playford | Designer: Tom Bourke | Production: Lorrie Zwer, Liana Rico | Account Management: Susan Charles, Monica Bialobrzeski | Public Relations Managing Director: Martine Levy | Public Relations, Account Supervisor: Suzanne Mandarino | Public Relations, Community Cultivator: Tushar Bharadio

Experiential and Innovative Media

Automotive

Silver

Company: Chevrolet Canada
Campaign: Chevrolet Spark Launch
Agency: McCann Canada
Credits: Chief Creative Officer: Darren Clarke | Creative Director: Josh Haupert | Copywriter: Jill Mack | Art Director: Justin Turco | Chief Strategy Officer: Mary Chambers | Strategist: Jenny Hwang | VP, Business Lead: Jason Grabinsky | Account Director: Jennifer Green

Business Products and Services

Silver

Company: McDonald's Canada
Campaign: The Secret Secret Menu Challenge
Agency: Cossette Communications
Credits: Chief Creative Officer: Peter Ignazi | Chief Creative Officer: Carlos Moreno | Art Directors: Rebecca Dunnet, Natalie Mathers | Copywriter, BBDO: Simon Rogers | Designer: Eleni Alpous | Account Supervisor/Strategy: Nicole Bakker | Regional Marketing Supervisor: Kristie Forbes | Senior Marketing Manager: Chuck Coolen


Bronze

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi

Consumer Products - Food & Beverage

Gold

Company: Wrigley Canada
Campaign: Skittles Holiday Pawn Shop
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Todd Mackie | Senior Vice-President, Executive Creative Director: Denise Rossetto | Vice-President, Associate Creative Director: Chris Booth | Vice-President, Associate Creative Director: Joey Pylypiw | Senior Copywriter: Matt Hubbard | Senior Art Director: Mike Schonberger | Account Director: Saloni Wadehra | Account Supervisor: Zack Kula


Silver

Company: Tim Hortons
Campaign: Aisle Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Ryan Spelliscy | Vice-President, Creative Director: Matt Syberg-Olsen | Senior Art Director: Rita Dettore-Berton | Senior Copywriter: Sarah Loranger | Senior Broadcast Producer: Pam Portsmouth | Executive Vice-President, Managing Director: Darrell Hurst | Executive Vice-President, Tim Hortons Retail: Tammy Sadinsky | Director: Jordon Brady | Art Director: Tim Zimmerman | Account Director: Renee Ray | Account Supervisor: Tanya Grenville | Account Executive: Alex Sauder | Editor: Christina Humphries | VFX: Alter Ego | Music: Keen | Creative Specialist, Marketing Communications: Alyson Kerr


Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup Roses
Agency: BBDO
Credits: Senior Vice-President, Executive Creative Director: Denise Rossetto | Senior Vice-President, Executive Creative Director: Todd Mackie | Vice-President, Associate Creative Director: Derek Blais | Vice-President, Group Account Director: Stephanie Page | Account Executive: Karrie Kwong | Senior Director, Citizen Relations Canada: Katie Muir | Senior Director, Marketing, Global Brands, PepsiCo Foods Canada: Susan Irving | Marketing Manager, Young & Hungry, PepsiCo Foods Canada: Matt Webster

Consumer Products - General

Gold

Company: Kimberly-Clark
Campaign: No Baby Unhugged
Agency: Ogilvy & Mather
Credits: Chief Creative Officer: Ian MacKellar | Associate Creative Director/Art Director: Julie Markle | Associate Creative Director/Copywriter: Chris Dacyshyn | Account Management: Aviva Groll, Kennedy Crawford, Amy Brash | Producers: AnneMarie Martignago, Tessa Waisglass | Director: Lionel Coleman | Production Company: Wilfrid Park | Brand Team Lead/Client: Paul Scott


Bronze

Company: Leon's Furniture LTD
Campaign: Leon's Moving Day Coupons
Agency: TAXI
Credits: Marketing Manager: Lewis Leon | Senior Marketing Executive: Andrea Graham | Executive Creative Director: Jeff MacEachern | Executive Creative Director: Pascal De Decker | Art Director: Dan Cantelon | Copywriter: Marc Levesque | Copywriter: Thibaut Delelis | Marketing Translator (QC): Marc Jobin | Regional Director: David Leclerc | Auxiliary Area Supervisor: Charles Dupont | Executive Producer: Cynthia Heyd | Vice-President, Head of Strategy: Christine Maw | Print Production Manager: Laura Dubcovsky | Group Account Director: Natalie Calderon | Account Director: Rachel McGibbon | Account Manager: Rachel Riesel

Consumer Services

Bronze

Company: Newfoundland and Labrador Tourism
Campaign: Paint The Town Digital Colouring Contest
Agency: Target
Credits: Director of Marketing, NL Tourism: Andrea Peddle | Manager Advertising/Communications, NL Tourism: Carol Ann Carter | Advertising Officer, NL Tourism: Andrew Weir | Digital Lead, NL Tourism: Amy Fisher | Creative Director: Tom Murphy | Art Directors: Kevan Kalyan, Ryan Strickland, Terry Hudson | Copywriter: Dave Sullivan | Design/Digital Developers: Leslie Chard, Ryan Strickland, Terry Hudson

Financial

Gold

Company: TD Bank
Campaign: #TDThanksYou
Agencies: Diamond Integrated Marketing/ Leo Burnett
Credits: CCO: David Diamond | Creative Director: Mark Vandervoet | Executive Producer/Director of Production: Roma Ahi | Directors: Mark Graham, Adam Massey | Art Directors: Pearce Caclda, Darryl Graham | Diamond Creative: Sara Vinten, Kyle Nielsen, Jamie White, Jackie Musial | TD Bank: Wendy Arnott, Kavita Joshi | TD Bank: Noah Vardon, Michael Palambo


Silver

Company: BMO Financial Group
Campaign: NBATM
Agency: FCB Toronto
Credits: Chief Creative Officer: Jon Flannery | Chief Creative Officer: Jeff Hilts | Chief Creative Officer: Nancy Crimi-Lamanna | Associate Creative Director: Jeremiah McNama | Associate Creative Director: Andrew MacPhee | Chief Strategy Officer: Shelley Brown | Group Account Director: Tracy Little | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos


Bronze

Company: TD Bank
Campaign: #GreenWhereYouLive
Agency: Diamond Integrated Marketing
Credits: SVP: Josh Diamond | Creative Director: Mark Vandervoet | Diamond Creative: Julie Bisson, Jackie Musial, Sara Vintern | Diamond Accounts: Ravi Sidhu, Carolyn Mallory, Alessio De Civita | Diamond Production: Roma Ahi, Mat Black, Mandy Leon | TD FEF: Mary Dejardins | Senior Managers, TD Bank: Hilary Woods, Joanne Bull | Managers, TD Bank: Darren Knowler, Lisa Branston | Account Director: Ravi Singh | Account Manager: Carmen Steger | Project Manager: Lindsay Hann | Senior Strategist: Anastasia Tubanos

NFP/Fundraising/Public Service

Gold

Company: SickKids Foundation
Campaign: Life Unpaused
Agency: Cossette Communications
Credits: Chief Creative Officers: Carlos Moreno, Peter Ignazi | Associate Creative Director: Jamie Cordwell | Art Director: Jessica Wong | Copywriter: Darrel Knight | Senior Interactive Designer: Gustavo Oregel | Account Services: Olivia Figliomeni, Hanh Vo, Steve Groh, Andrea Cook | Strategists: Kevin McHugh, Tara O'Doherty, Jason Chaney, Thomas Wilkins | Clients: Lori Davison, Kate Torrance


Silver

Company: Canadian Safe Schools Network
Campaign: Bully Ads
Agency: BIMM, Touch&eacte;
Credits: Chief Creative Officer: Roehl Sanchez | Creative Director/Copywriter: Rene Rouleau | Digital Planner: Allison MacLeod | Technical Director: Sukh Gill | Director of Product Innovation: Scott Keeling | Art Director: Andrew Yeung | Media: Touché! Media, AOL Canada | PR: Stephen Rouse


Bronze

Company: Raising the Roof
Campaign: Coming Soon
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Creative Director: Lisa Greenberg | Group Creative Directors: Anthony Chelvanathan, Steve Persico | Art Director: Anthony Chelvanathan | Copywriter: Steve Persico | Executive Producer: Franca Piacente | Director: Angie Bird | Account Team: Natasha Deganais, Kayla Osmond | Production Company: Skin and Bones | Director of Photography: Anthony Deluca, Michael Chiang | Producer: Tony Phibbs, Jeff Schwartz | Editing House: Rooster Post-Production | Editor/Assistant Editor: Chris Parkins, Craig Jay | Producer: Yumi Suyama | Post Production House: Fort York | Music House: The Eggplant

Retail

Bronze

Company: Walmart Canada
Campaign: Walmart Toy Testers
Agency: Traffik
Credits: CEO & Founder, Traffik: Mark Ferrier | General Manager, Vice-President of Planning, Traffik: Adrianne Wotherspoon | Director, Brand Engagement, Traffik: Melissa Chee-Aloy | Director of Account Services, Traffik: Lindsay Ternoway | Account Supervisor, Traffik: Mili Jain | Director, Integration, Event Producer, Traffik: Marija Kiric | Account Manager, Traffik: Stephanie English | Associate Creative Director: Jake Bogoch


Promotion/Shopper Marketing

Business Products & Services

Gold

Company: ONEMETH
Campaign: ONEMETH Streetwear View
Agency: One Method (a division of Bensimon Byrne)
Credits: Chief Creative Officer: Amin Todai | Creative Director: Steve Miller | Associate Creative Director: Max Sawka | Art Director: Matt Jumper | Copywriter: Dario Petruzzi | Project Manager: Natasha Gomes | Public Relations: Laura Serra | Public Relations: Stefania Yarhi

Consumer Products - Food & Beverage

Gold

Company: Tim Hortons
Campaign: Aisle Store
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Ryan Spelliscy | Vice-President, Creative Director: Matt Syberg-Olsen | Senior Art Director: Rita Dettore-Berton | Senior Copywriter: Sarah Loranger | Senior Broadcast Producer: Pam Portsmouth | Executive Vice-President, Managing Director: Darrell Hurst | Executive Vice-President, Tim Hortons Retail: Tammy Sadinsky | Director: Jordon Brady | Art Director: Tim Zimmerman | Account Director: Renee Ray | Account Supervisor: Tanya Grenville | Account Executive: Alex Sauder | Editor: Christina Humphries | VFX: Alter Ego | Music: Keen | Creative Specialist, Marketing Communication: Alyson Kerr


Silver

Company: Coca-Cola
Campaign: Play a Coke
Agency: The Hive
Credits: Creative Director, The Hive: Brad Van Shaik | Account Director, The Hive: Candice Lennox | Partner, Managing Director, The Hive: Trent Fulton | Partner, Chief Creative Officer, The Hive: Simon Creet | Director of Marketing, The Coca-Cola Company: Diego Moratorio | Strategic Marketing Manager, The Coca-Cola Company: Beth MacGibbon | Senior Producer, The Hive: Sumit Ajwani | App Development Partner: Jam 3


Bronze

Company: McDonald's
Campaign: Max in Boston
Agency: Cossette Communications
Credits: Chief Creative Officer: Antoine Bécotte | Creative Directors: Vicky Morin, Chris Bergeron | Art Director: Dominique Audet | Copywriter: Marc-André Vigneault | Account Lead: Andrée Losier | Account Manager: Catherine Richard | Senior Marketing Director, McDonald's: Carl Pichette | Regional Marketing Specialist, McDonald's: Marie-Claude Filion

Consumer Products - General

Gold

Company: Tim Hortons
Campaign: Sid & Nate
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Brent Choi | Chief Creative Officer: Ryan Spelliscy | Vice-President, Creative Director: Matt Syberg-Olsen | Copywriter: Kyla Galloway | Art Director: Troy Geoghegan | Senior Broadcast Producer: Pam Portsmouth | Senior Director, Marketing: Rob Forbes | Executive Vice-President, Managing Director: Darrell Hurst | Account Director: Renee Ray | Account Executive: Alex Sauder | Director: Jordan Brady | Editor: Geoff Ashenhurst | VFX: Alter Ego | Music: Pirate | Senior Manager, Marketing: Karen Paradine


Silver

Company: Adidas Canada
Campaign: Adidas RunMore 10k
Agency: Tribal Worldwide Toronto, DDB Canada, DDB PR
Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Associate Creative Director: Frank Macera | Design Director: Benjamin Playford | Designer: Tom Bourke | Production: Lorrie Zwer, Liana Rico | Account Management: Susan Charles, Monica Bialobrzeski | Public Relations Managing Director: Martine Levy | Public Relations, Account Supervisor: Suzanne Mandarino | Public Relations, Community Cultivator: Tushar Bharadio


Bronze

Company: Xbox Canada
Campaign: Gamerscore Mega Deal
Agency: Wunderman
Credits: Creative Director: Dave Stevenson | Sr. Marcom Manager, Xbox Canada: Christina Verdurmen | Associate Creative Director: Matt Sharpe | Art Director: Sunny Cheng | Copywriter: Shaun Hanif | Account Director: Andrew Potts | Account Coordinator: Malcolm D'Souza | Sr. Project Manager: Ken St. Germain

Consumer Services

Bronze

Company: Air Miles and Live Nation
Campaign: Air Miles Stage Pass Program
Agency: T1 (T One)
Credits: Associate Vice President, Brand Engagement, Air Miles: Raymond Ludwin | Associate Director, Brand Activation, Air Miles: Anna Medeiros | Art Director, Square Knot: Adam Martin | Manager, Events and Experiential Rewards, Air Miles: Catherine Donegan | Senior Director, Music Partnership, Live Nation: Melissa Bubb-Clarke | Director, Music Partnerships, Live Nation: Brenden Mallette | Manager, Music Partnerships, Live Nation: Phil Bouffard | Account Executive, Music Partnerships, Live Nation: Heather Hyde

Financial

NFP/Fundraising/Public Service

Bronze

Company: INTERAC Association
Campaign: INTERAC Be in the Black "Instant Gratification Program"
Agency: Zulu Alpha Kilo
Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Directors: Allan Oke, Ron Smrczek | Creative Directors: Jon Webber, Ari Elkouby | Art Directors: N. Fenn, F. Martinez, J. Mageau, C. Denomme, A. Romanelli, M. Kanning | Writers: A. Caie, J. Pacey, J. Taylor, S. Angus, E. Wallis, J. Felker, J. Brens | Strategic Planners: Emma Brooks, Elbrahim El Kalza | Account Team: R. Freightner, L. Robinson, W. Hsiao, A. Goodgall, M. Thomas, K. Babin | Clients: Jen Lee, Hizola Toovi

Retail

Gold

Company: Walmart Canada
Campaign: Pooch Truck
Agency: J. Walter Thompson Canada
Credits: Chief Creative Officer: Brent Choi | Executive Creative Director: Ryan Spelliscy | Creative Director: Jed Churcher | Art Director: Anton Mwewa | Copywriter: Alec Carluen | Account Director: Alice Wan | Account Executive: Cherie Tsang | Producer: Elana Olavesen


Silver

Company: IKEA
Campaign: Explore the Great Indoors
Agency: Leo Burnett, Toronto
Credits: Chief Creative Officer: Judy John | Group Creative Directors: Morgan Kurchak, Fernando Hernandez | Copywriter: Jessica Mori | Art Director: Laure Stromboni | Designers: Ross Butcher, Trevor Bell | Agency Producers: Anne Peck, Milena Malovic | Account Team: Natasha Dagenais, Danielle Iozzo, Spring Morris, Andrea Smith | Planner: Tahir Ahmad | Illustrator: Image Dynamics | Developer: David Freedman | Director, Creative Technology: Felix Wardene | Digital Project Manager: Thomas Degez | Media Agency: Jungle Media


Bronze

Company: IKEA
Campaign: IKEA Pop-Up Experience
Agency: SDImktg
Credits: Country Marketing Manager, IKEA Canada: Lauren MacDonald | Media Manager, IKEA Canada: Jonelle Ricketts | Marketing Co-Worker, External Communications, IKEA Canada: Carlo Franco | Strategy & Ideation - "It Starts With The Food" Campaign, Leo Burnett | Media Buy: Jungle Media | Creative Director, SDImktg: Luke Kinmond | Client Services Director, SDImktg: Natalie Brown | Client Services Manager, SDImktg: Katie Alderdice | Associate Creative Director, SDImktg: Rory Millar | Technical Creative Director, SDImktg: Yuriy Shevyryov

Previous Winners
2010 | 2011 | 2012 | 2013 Annual | 2014 Annual | 2015 Annual

 

Canada Post INCITE Award

A special award, recognizing strategy, creativity and results in Direct Mail.

Canada Post

Overview

Marketing innovators are now employing media mixes that were inconceivable just a few years ago. Big data, deeper analytics capabilities and innovations in technology provide marketers with the ability to command attention and connect more effectively than ever before.

Of all channels, direct mail may have gained the greatest benefit from these advances, continuing to be a powerhouse in driving results for clients in every category. This channel has proven its ability to magnify the effectiveness of a marketer’s media mix by reaching out and genuinely touching consumers in the truest sense. Direct Mail allows messages to combine physical elements like touch, taste, sound, sight and smell. It can integrate seamlessly with today’s modern media for robust Omni-channel strategies that offer depth of communications that have never been seen before.

From seeking new customers to forging deeper relationships – as a standalone message or as part of an integrated campaign ¬– these targeted communications are more relevant to customers, driving higher engagement, and inciting action for increased effectiveness.

The INCITE Award – sponsored by Canada Post – recognizes strategy, creativity and results as achieved in the specific channel of direct mail. Whether the campaign integrates direct mail effectively with other channels or is a standalone unique targeted creative campaign, the INCITE Award recognizes the most outstanding execution of the year.

Note:There’s no additional fee to enter, as long as you’ve entered a campaign into any discipline (except for Mobile Marketing and Pro Bono). You can enter INCITE as many times as you like; submissions can be the same creative as your other entry, or an entirely different campaign.

Who Should Enter

Canada Post is seeking to recognize direct marketing that leverages direct mail's unique ability to make a intimate, tangible connection, as either the sole marketing strategy or as part of an integrated campaign. Canada Post, through a panel of judges, will identify one award winner based on the following criteria:

  • Strategic thought
  • Creative planning & execution
  • Innovative engagement
  • Results

Who should enter?

Any campaign that has utilized direct mail as a part of the campaign within the last 18 months. The Direct Mail piece needs to have been delivered using Canada Post properties.

Note: In addition to being an eligible entrant, fulfillment houses, statement design firms, consultants, form design firms and printing companies may be interested in collaborating with clients to develop an award submission.

How to Enter

  1. On the CMA Awards Entry site, you must have completed an entry in another discipline/category (with the exception of Mobile Marketing or Pro Bono) before submitting. You can submit as many INCITE entries as you like; submissions can be the same creative as your other entry, or an entirely different campaign.
  2. Select "INCITE Award" from the drop down box and complete the entry form.
  3. If you have "cloned" this entry from another award entry, be sure you have edited the text to reflect the criteria for the INCITE Award.
  4. Because this medium relies on its physicality, a sample of the campaign piece is required for judging. Please submit your sample by July 29, 2016 to:

    Jeanette Soo
    Canadian Marketing Association
    607 - 1 Concorde Gate
    Toronto, ON M3C 3N6

Unfortunately samples cannot be returned.

By entering this award, you grant Canada Post permission to use entries to demonstrate a "gold standard" of direct mail, and to feature your entry in INCITE.

Questions? Contact: awards@the-cma.org

Judging Panel

Senior Judge

Scott Pinkney
// Vice-President, Executive Creative Director, Toronto, Publicis Hawkeye

Judging Panel

Dan Gaede
// Vice-President, Associate Creative Director, BBDO

Jennifer Campbell
// General Manager, Commercial Marketing, Canada Post Corporation

Kaksha Mehta
// Senior Manager, Marketing | Home Equity Financing, RBC

KC Shendelman
// Brand Director, Residential, Rogers Communications

Mary Cochrane
// Director, Commercial Manager, Canada Post Corporation

Olga Romero-Marshall
// Director, Marketing Communications, Bell Mobility

Paul Tedesco
// Vice-President, Managing Director, TrackDDB

Rene Rouleau
// Creative Director, BIMM

Sarah Simpson
// Executive Vice-President, Marketing & Customer Experience, Holt Renfrew

Stephen Brown
// President, FUSE Marketing Group

Trent Thompson
// Creative Director, Cossette

Mobile Marketing Award

Our newest special award, recognizing the best use of Facebook platforms

Facebook

Overview

Facebook's mission is to make the world more open and connected. Over 1.65 billion people use the service each month, including more than 21 million Canadians. Canadians are especially active on their mobile devices, spending more than 1 in 4 mobile minutes on Facebook and Instagram. Instagram has 8.5 million active users in Canada and Canadians check the app more than 11 times per day on average.

People come to Facebook and Instagram to connect, discover, share their passions, research, make decisions and buy products.

This generation of marketers will market to people where they ARE, not where they WERE.

As brands and agencies grapple with how to be successful in this new world of marketing, Facebook is uniquely positioned, due to a people-centered approach and huge reach, to help clients navigate this shift and achieve real business results, from inspiration to conversion.

The Mobile Marketing Award, recognizing the best use of Facebook Platforms, will strike a balance between creativity and effectiveness. The work being evaluated should open our hearts and minds. It should be persuasive. Convincing. And should make you say "Wish I had thought of that".

Note: There is no additional fee to submit an entry into the Mobile Marketing Award if you have already entered your campaign into another discipline with the exception of Pro Bono and INCITE.

Who Should Enter

Award winning entries using Facebook and Instagram advertising campaigns will be selected based on 3 criteria: Business Issue & Creative Idea, Communications & Media Strategy, Real Results and Effectiveness. The score for each entry will be weighted as follows:

  • Business Issue & Creative Solution - 1/3
  • Communications & Media Strategy - 1/3
  • Real Results and Effectiveness - 1/3

Entries must be part of a paid Advertising campaign, reaching an advertiser's core consumer base.

The winner will be awarded based on the most creative, original, and well-executed Facebook and/or Instagram campaign concepts built for a mobile newsfeed environment, with demonstrated effective results. We’re looking for impactful business outcome.

How to Enter

  1. On the CMA Awards Entry site, you must have completed an entry in another discipline/category before submitting for the Mobile Marketing Award. Please note, INCITE and Pro Bono do not count as a discipline/category for this purpose.
  2. Select "Mobile Marketing Award" from the drop down box and complete the entry form.
  3. If you have "cloned" this entry from another award entry, be sure you have edited the text to reflect the criteria for the Mobile Marketing Award.
  4. Complete the entry and criteria as needed.

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

By entering this award, you grant Facebook permission to use entries to demonstrate a "gold standard" of mobile marketing.

Questions? Contact: awards@the-cma.org

Judging Panel

Senior Judges

Andrea van Leeuwen
// Head of Business Marketing, Facebook

Claire Sweeney
// Managing Director, Resolution Media (a divison of Omnicom Canada Corp.)

Judging Panel

Adam Luck
// Head of Digital Growth & Innovation, PG Mediabrands

Alison Leung
// Group Director, Global Marketing Solutions, Facebook

Brian Sheppard
// Executive Vice-President, Executive Creative Director, Saathi & Saatchi Canada

Emily Kilfoyle
// Managing Director, Digital & Emerging Technology, Maxus Canada

Jake Norman
// Head of Agency Development, Facebook

Morgan Kurchak
// Group Creative Director, Leo Burnett

Robin Hassan
// Canada Lead, Media & Digital, Unilever

Sam Galanis
// Client Partner, Facebook

Sean McConnell
// Group Account Director, Search & Social, Catalyst

Judging

Apply to become a judge next year to help award the best in Canadian marketing!

Senior Judge Co-Chairs

Together with CMA, our Senior Judge Co-Chairs oversee the judging process. We’re very proud to have two leading industry professionals take on this role for 2016.

Brent Choi
// Chief Creative Officer, J. Walter Thompson, New York & Canada

Very few have had a run like Brent Choi over the past decade. Prior to being tapped to lead both J. Walter Thompson New York and Canada in 2015, Brent helped to transform the company's Canadian operation, winning new business and leading the agency to be named Strategy’s 2015 Silver Agency of the Year. In fact, since 2000, Brent has helped two different agencies to become Agency of the Year in Canada.

Now, Brent drives industry-leading creative work for clients like Johnson & Johnson, Macy's, Kellogg's Special K, Tim Hortons, Air Canada, and more.

In 2013, Brent was the #2 ranked Chief Creative Officer in the world for his digital work, and consistently ranked as one of Canada's top 10 creative directors. In the past few years, he has received several Cannes Lions (including two golds), multiple CLIOs and D&AD pencils, AdAge's Top Five Ads of the Year, and was one of only 11 worldwide winners of the inaugural Fast Company Innovation Award. His work has also been featured numerous times in Mashable, Wired, Forbes, CNN, and Fast Company.

Some would say his creative success is because he started with a business degree from Ivey, one of Canada's top business schools. Others will argue it's in spite of it. At home he is a proud dad, insane NFL fan, and loving husband. His wife would add "In that order."

 

Sandra Sanderson
// Chief Marketing and Quality Officer, Walmart Canada Corp

Sandra is accountable for brand stewardship, development of integrated Omni-channel marketing strategies, customer experience, customer insights and quality management.

Sandra is a highly experienced marketer with broad experience across multiple industries, including retail, consumer packaged goods, entertainment and the public sector.   Her career started in consumer packaged goods, where she built leading brands at Procter & Gamble, Kraft and later at Coca-Cola, as Vice-President of Marketing for The Minute Maid Company.  She was the General Manager of Brand Marketing at Canada Post, and Senior Vice-President of Marketing at Universal Studios.  Sandra entered the retail industry as Chief Marketing Officer of Danier and later became the Senior Vice-President of Marketing at Shoppers Drug Mart.    

Sandra was named one of Strategy’s Marketers of the Year in 2012, and was winner of Canadian Grocer’s Star Women Award in 2015.  Sandra is on the Board of Directors and Executive Committee of the Canadian Marketing Association, and is actively involved in the marketing community.  She was Chair of Retail Council of Canada’s Senior Retail Marketing Committee, and was on the Advisory Board of the Shopper Marketing Forum.   Sandra is a frequent speaker at conferences including Young Women of Influence, Shopper Marketing, Canadian Marketing Association, and Dx3.  Sandra also judges numerous marketing and advertising awards including the CMA Awards, the Cassies,  Shopper Innovation Awards, Strategy Agency of the Year, and Marketing Hall of Legends.‎

Senior Judges

ADVERTISING

Cheri Chevalier
//General Manager, Microsoft Office Division, Microsoft

Sean Barlow
// CCO, Cundari

COMMUNITY ENGAGEMENT

Monique Giroux
// Vice-President, Sponsorship Marketing and Strategic Partnerships, CIBC

Dean Lee
// Executive Creative Director, DDB Canada

DIGITAL

Nancy Crimi-Lamanna
// Vice-President, Creative Director, FCB Toronto

Connie Stefankiewicz
// Chief Marketing Officer, BMO Financial Group

DIRECT ENGAGEMENT

Geoff Craig
// Chief Marketing and Communications Officer, Heart & Stroke Foundation

Hayes Steinberg
// Executive Vice-President, Executive Creative Director, Weber Shandwick Canada

EXPERIENTIAL AND INNOVATIVE MEDIA

Peter Furnish
// Vice-President, Marketing, Cineplex Entertainment

Steve Mast
// President, Chief Innovation Officer, Delvinia

PROMOTION/SHOPPER MARKETING

Kerri Dawson
// Vice-President, Marketing, LCBO

Robin Whalen
// Managing Partner, 6 Degrees Integrated Communications / Real Interactive

INTEGRATED

Devorah Lithwick
// Vice-President, Marketing Communications, Bell Mobility at Bell Canada

David Leonard
// CEO, MacLaren McCann Canada

MOBILE MARKETING AWARD

Andrea van Leeuwen
// Head of Business Marketing, Facebook

Claire Sweeney
// Managing Director, Resolution Media (a divison of Omnicom Canada Corp.)

CANADA POST INCITE AWARD

Scott Pinkney
// Vice-President, Executive Creative Director, Toronto, Publicis Hawkeye

 
 

Judging Process

First Round

The First Round is judged online by a panel of judges from across Canada. These judges, all with years of experience in their field, evaluated the entries on Strategy, Creativity and Results, all equally weighted. A panel of Senior Judges and our Senior Judging Co-Chairs are available to the judges for questions and to guide them through the online process.

Second Round

In the Second Round, the Senior Judges and Senior Judge Co-Chairs judge the top entries in the categories and disciplines. The scores from the two rounds are combined to determine Gold, Silver and Bronze awards.

Best of the Best

The top entries from the Second Round are reviewed and the Best of the Best is awarded, making this award truly representative of the best in Canadian marketing.

Judging Panels

ADVERTISING

Alison Garnett // Creative Director, SapientNitro

Barry Alexander // Senior Director of Marketing, Hamilton Tiger Cats

Brent Wardrop // Partner, Creative Director, Elemental

Carlos Ponce // Director, Creative & Digital, VIBRANT

Chris Davies // Executive Creative Director, Traffik

Dan Gaede // Vice-President, Associate Creative Director, BBDO

Darrick Li // Director, comScore Inc.

Diane Ridgway-Cross // Executive Vice-President, Managing Director, Marketel McCann (McCann Montreal)

Diego Bertagni // Creative Director, Tribal Worldwide

Dennis Matthew // Social Media Manager – North America, BMO Financial Group

Eric Yeung // Brand Director, chatr mobile, Rogers Communications

Ezra Santos // Managing Director, Reality Engine

Graham Lee // Chief Creative Officer, T1

Ian Schwey // Vice-President, Executive Creative Director, tag

Jeff Lancaster // CEO, Catalyst Canada

Jennifer Holgate // Vice-President, Marketing Communications, Walmart Canada

Kaley Green // Marketing & Business Development Manager, Fogler Rubinoff LLP

Kathleen Honey // Senior Copywriter, Publicis Hawkeye

Kevin Simcock // Creative Director, Klick Health

Lara Dewar // Chief Marketing and Development Officer, World Vision Canada

Melissa Williams // Senior Director, Media, CIBC

Milos Vranesevic // Vice-President & Head of Marketing, Mastercard

Noelle de la Mothe // Director, Direct & Digital Marketing, SickKids Foundation

Patrick Gladney // Partner, High Road

Ricky Jacobs // Vice-President, Managing Director, FCB Canada

Sameer Parekh // Manager, Partner Development, BCAA

Sarah Stringer // Vice-President, Strategic Planning Director, J. Walter Thompson

Shawn King // President, CCO, Extreme Group

Stephanie Lui-Valentim // Marketing Manager, LCBO

Tara Lemieux // Director of Marketing, Tangerine

COMMUNITY ENGAGEMENT

Adrienne Connell // Senior Vice-President, Strategy, High Road

Antoinette Benoit // Senior Vice-President & Chief Marketing Officer, McDonald's Restaurants of Canada

Azadeh Mahinpou // Vice-President, Havas Media

Dan Alvo // Sales Director, Wrigley Canada

Erin Abbatangelo // Director, Brand Marketing & Communications, Plan International Canada

Fab Dolan // Head of Marketing, Canada Google

Grant Larsen // President, Digital ECP Inc.

Jaime Parsons // Head of Marketing and Communications, AOL

Jeff MacGregor // Chief Marketing Officer, Meta

Jennifer van der Valk // Director, Brand & Marketing, Metrolinx

Jon Finkelstein // Executive Creative Director, Mirum

Joseph Bonnici // Partner, Executive Creative Director, Bensimon Byrne/OneMethod/Narrative

Katina Constantinou // Design Director, Parcel Design

Lindsay Bryson // Account Director, TAXI Advertising and Design

Lisa Hartley // Vice-President, Advertising & Media, Canadian Marketing, Scotiabank

Mark Pileggi // Director of Digital Strategy & Operations, Juniper Park / TBWA

Meaghan Vigar // Senior Copywriter, BIMM Direct & Digital

Michael Alexandor // Vice-President, Marketing & Innovation, Bell Media

Michael J. Weiss // Marketing Consultant, Environics Analytics

Nadia Orobello // Director, Marketing Postmedia Network Inc.

Nellie Kim // Partner, Vice-President, Creative Director, lg2

Ryan Timms // Director of Client Service, MacLaren McCann

Sandra Pacitti // Director, Digital Marketing, Mackenzie Investments

DIGITAL

Alex Langlois // Executive Vice-President and Partner, Radiance Media

Brad Simms // CEO & President GALE Partners

Bruce Symbalisty // Strategic Director, Reality Engine

Carolina Gomez de la Torre // Senior Copywriter, Jan Kelley

Claudéric Saint-Amand // Vice-President of Creative and Strategy, Partner, Bob Agency

Daniel Westgate // Vice-President, Executive Creative Director, RI Digital + Direct

Elliott Smith // Vice-President, Creative Director, Klick Health

Glenn C. Thomas // Marketing Director, AOL Canada

Jeff Hum // Manager, Online Marketing Arbor Memorial Inc.

Jeremy Burgin // Creative Director, T1

John Alabaszowski // Vice-President, Group Creative Director, MacLaren McCann

Kaksha Mehta // Senior Manager, Marketing, RBC

Kim Arsenault // Director, Client Service, Inbox Marketer Corporation

Linda Forrest // Director, Marketing, Digital Channels, Individual Insurance & Wealth, Sun Life Financial

Maja Neable // Vice-President, Digital and Channels Marketing BMO

Miles Savage // Agency Lead, Google Canada

Magdalena V. Pandiloska // Digital Marketing Lead,   Microsoft

Meg Button // CEO & Co-Founder, Nuscreen Inc.

Nicholas Palmer // Group Creative Director, Publicis

Paul Curtin // Vice-President, Business Development, GREY Canada

Randy Matheson // Director, Emerging Technology & Creative, Delvinia

RJ Pauloski // Vice-President, Sales & Business Development, Teads

Sean Feeney // Creative Director, K2 Digital

Sheng Sinn // Group Account Director, J. Walter Thompson

Todd Henwood // Vice-President, Creative Director, FCB/SIX

Tracy Smith // Vice-President, Ariad Communications

Xavier Picquerey // Client Service Director, BAM Strategy

DIRECT ENGAGEMENT

Andrea Cook // President, FCB/SIX

Asad Azizi // Associate Creative Director, Squareknot

Baijul Shukla // Director, Member Services and Strategic Partners, Ontario Society of Professional Engineers

Betsey Chung // CMO P&C Canada and Global Wealth Management, BMO Financial Group

Brandon Rands // Account Director, JAM Direct Inc.

Christine Roche // Senior Marketing Manager, RBC Royal Bank

Deanna Cook // Director, Marketing/Loyalty Marketing Services, Aimia

Diana Brink-Gourlay // Senior Vice-President, Managing Director, Digital Integration, BBDO Toronto

Diana Conconi // Senior Vice-President and Partner, Kaiser Lachance Communications

Diana Resendes-Rajput // Senior Manager, Direct & Digital Marketing, Scotiabank

Elias Hadaya // Director of Insight & Research, World Vision Canada

Emma Warrillow // President, Data Insight Group Inc. (DiG)

John Bardawill // Managing Director, TMG Inernational

Jordan Eshpeter // Head of Growth + Engagement, Invoke Media

Katie Frost // Marketing Manager, CHANDOS Construction

Kesheyl van Shilt // President & CEO, Blakely

Kyle West // Manager, Business Development and Marketing – International Strategy LoyaltyOne

Mary Cochrane // Director, Commercial Manager, Canada Post

Michael McVicar // Head of Creative & Design, Capital One

Maggie Pycherek // Senior Copywriter, Publicis Hawkeye

Matthew Seagrim // Managing Director, SCENE

Niki Snjaric // Creative Group Head, BIMM Direct and Digital

Olga Romero-Marshall // Director, Marketing Communications, Bell Mobility

Taleen Yazejian // Marketing Manager, Ontario Wines + Corporate Social Responsibility, LCBOTrent Thompson // Creative Director, Cossette

Scott D'Cunha // Vice-President - Marketing, eCommerce & Communications, Staples Business Advantage Canada

Stephanie Warner // AVP, Member Marketing Foresters Financial

Zemina Moosa //Managing Partner, OgilvyOne Worldwide

EXPERIENTIAL AND INNOVATIVE MEDIA

Alex Furrer // Chief Creative Officer, OgilvyOne Worldwide

Andy Byj // Professor, Sheridan College

Azadeh Attar // Head of Agency Marketing, Google Canada

Cam Finlayson // Group Account Director, Grip Limited

Christina Raheja // Director, Strategy and Partnerships, Marketing Wright XM

Christina Yu // Executive Vice-President, Executive Creative Director, Red Urban

Cory Beatty // Marketing Director, HarperCollins Canada

David Pullara // Principal, dp ventures

Dawn Bednarski // Director, Digital Optimization, Sun Life Financial

Eric Brouillet // President, VIBRANT

Heather Loosemore // Senior Director, Marketing, Walmart Canada

Jamie Herbert // Head of Marketing, Spotify Canada

Jamie Michaels // Head of Brand Strategy, Twitter Canada

Kiera Yeates // Account Director, Vizeum - Dentsu Aegis Network

Lisa Avenia // Senior Director, Marketing Strategy, CIBC

Lauren Miller // Creative Director, Digital Aimia

Luxy Thuraisingam // Brand Director, Enterprise Business, Rogers Communications

Manoj Raheja // Managing Partner and Director, Sklar Wilton & Associates

Mike Sipley // Group Creative Director, Cundari

Nisha Carcasole // Director, Merchant Marketing, Mastercard

Nuala Byles // Executive Creative Director, Geometry Global

Rene Rouleau // Creative Director, BIMM

Rupy Khera // General Manager, Media Experts

INTEGRATED

Annie Rowe // Director of Strategic Planning, Geometry Global

Brent Campbell // Senior Brand Manager, Rogers Communications

Brent Turnbull // Creative Director, Katalyst

Byron Ells

Caroline Grimont // Senior Vice-President, Marketing and Sales, Excel Funds Management, Inc

Claudette de la Cruz-Wilson // Director, Marketing and Communications Marketing, CoPilot

David Mueller // Associate Creative Director, Bensimon Byrne

Gautam Nath // Vice-President - Strategy, Balmoral Multicultural Marketing

Jennifer Campbell // General Manager, Commercial Marketing, Canada Post

Jordan Doucette // Executive Creative Director, TAXI Advertising and Design

Karla Congson // Vice-President, Chief Marketing Officer, Dundee Corporation

Kim Koster // Brand Strategist, Koster Strategy

Krista Moriarity // Director, Integrated Marketing, LCBO

Lawrence Hwang // Digital Business Development & Marketplace Management, Nike Canada

Marie Josée (MJ) Lamothe // Director, CPG & Branding Google

Michael Palmer // Executive Creative Director, Quarry Integrated Communications

Mike Fromowitz // Partner, Chief Creative Officer, Ethnicity Multicultural Marketing + Advertising

Pat Pirisi // Chief Creative Officer, Public Inc.

Paul Tedesco // Managing Director, Track DDB

Randy Stein // Partner, Creative Grip Limited

Ron Smrczek // Executive Creative Director, The And Partnership

Sam Galanis // Client Partner, Facebook

Sarah Simpson // Divisional Vice-President, Customer Experience and Loyalty, Holt Renfrew

Shannon Bennett // Manager, Marketing, Yahoo

Susan Floyd // Director, Strategic Planning & Initiatives, Marketing CIBC

Troy McGuinness // Creative Director, MacLaren McCann

PROMOTION/SHOPPER MARKETING

Anthony Chelvanathanv // Group Creative Director, Leo Burnett

Bianca Knop // Founder, Wildfire Experiential and Events

Chris Marshall // Creative Director, Brand & Client Integration, Rogers Creative Group

Daniel Shearer // Executive Vice-President, General Manager, Cossette

David Tsigoulis // Director, Campaigns & Media World Vision Canada

Heather Andrew // GM, Partner Marketing, Aimia

Joy Robson // Co-Founder & Producer, Data for Good

Laurence Metrick // Creative Director, The Metrick System

Mark Harrison // President & CEO T1

Milind Shirke // President & CEO Ethos Communications Inc.

Nancy Madonik // Managing Director, Geometry Global

Patricia McQuillan // President Brand Matters

Scot Riches // Chief CRM Officer, RI (Response Innovations)

Silvio Annosantini // Sales and Marketing Lead, Nestlé Professional

Susan Irving // Senior Director of Marketing PepsiCo

Tina Truszyk // Brand Manager, VQA Wine Andrew Peller Ltd.

Tricia Gadsden // Senior Content Strategist LCBO

MULTI-DISCIPLINE

Barb Huggett // Vice-President Advertising Sales, Canada, Captivate

Carolyn Ansley // CEO, CMO, KABRITA

Christine Lukewich // Direct Response Marketing Manager, Christian Children’s Fund of Canada

Darren Solomon // Vice-President, Content & Creative Group, Cineplex Entertainment

Evan Wood // Senior Vice-President, Marketing and Custom Services, Environics Analytics

Geoff Linton // President, Inbox Marketer Corporation

Ishan Ghosh // CEO, Barrett and Welsh

Karl Flanders // Executive Vice-President, Media Director, Saatchi & Saatchi Advertising

Kevin Johnson // CEO, MediaCom Canada

Lezlie Grossman // Executive Vice-President, Managing Director, J. Walter Thompson

Lilian Tepera // Professor, Georgian College

Lori Steiner // Marketing Director, CAA South Central Ontario

Melanie Cunningham // President, Wellspring Productions Inc.

Nick Bilodeau // Head of Marketing, Insurance, American Express

Pam Aziz // Performance Marketing Leader, IBM Canada

Patrick Weir // Senior Vice-President, Creative & Innovation, Fuse Marketing Group

Patti Laine // President, tag franchise

Scot Keith // Founder, CEO, One Twenty Three West (123w)

Call for Entries

The call for entries will open on April 10. Early deadline: June 8, noon ET.

Disciplines and Categories

The goal of the Canadian Marketing Association Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on STRATEGY, CREATIVE and RESULTS. A great strategy drives impactful creative. Impactful creative drives great results. And great results - sales, click-through rates, perception changes, behavior changes - are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

Special Entry Instructions

Awards are entered into a specific category within a discipline. For example, you can enter in Digital: Automotive or Promotion/Shopper Marketing: Retail.

For the Integrated Discipline, you must enter your campaign in three separate disciplines, showing proven results in each, before it can be considered. Pro Bono, Mobile Marketing and Canada Post INCITE Award entries are not eligible as one of the three disciplines.

Pro Bono entries are those created at little to no-cost to a client. There is no entry fee, but you must have submitted another CMA Award entry first. Please note that the Mobile Marketing and Canada Post INCITE Awards are not eligible as the other entries.

The Canada Post INCITE Award and Mobile Marketing Award are free to enter, but you must have entered the campaign in another category/discipline first.

Disciplines


 

Advertising

Advertising is marketing communication that generates or maintains awareness, changes perceptions and/or behaviours and drives customers to action in alignment with business goals. Advertising includes a range of media: broadcast, out-of-home, print, as well as digital and direct. Success will be defined by achieving excellence in both creativity and strategy, along with corresponding positive business results.

Note: All submissions must represent work that has been created for legitimate clients. CMA reserves the right to disqualify entries on this basis.

Community Engagement (Public Relations/Social Media)

Community Engagement involves the creation of a dialogue between an organization and its diverse stakeholders - clients, consumers, partners or employees - with the goal of influencing opinion through specific messaging. Community Engagement provides an organization with exposure to its audiences using topics of public interest and news items, product information, promotions, organizational updates & real time news either through the press or via social media initiatives. Common tactics include media relations, online outreach, press releases, offline marketing activations, crisis management, direct to consumer and corporate events, social media interactions, conference speaking and employee communication. Success is measured by overall engagement, earned media, impressions, and social media interactions and discussions.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Digital

Digital is defined today by a myriad of formats and interfaces (websites, user-generated content, feeds, advertising, micro/promo sites, blogs, apps) that engage with the target at the time and place when they are most open to consume and act on a marketing message, often immediately. The pervasive, always on, and interconnected nature of digital today means that it has become an integrated part of almost every campaign. More and more, Digital plays a lead role, supported by other media to drive awareness, and traffic to the featured digital experience.

Success is no longer measured by click through rates, referrals, usability and repeat visits. Digital is measured by the EFFECT it has on the brand and business goals. Engagement, Interaction and Impact measures provide immediate feedback to the brand on whether or not the target is finding the campaign compelling, useful or worth their time. Success for brands will also be measured by how well the Digital experience ladders up to the brand promise; integrated campaign idea and of course the direct results generated, be it customer acquisition or retention, online or offline sales, improvements in brand health and the consumer's likelihood to recommend the program or brand to a friend.

You may also be interested in the Mobile Marketing award for best use of Facebook platforms.

Direct Engagement

Data Driven Direct Engagement is any marketing communication that leverages consumer data to create personalized, relevant communications that could include physical interaction or "engagement" between the brand and its audience based on powerful consumer insights. Insights may be driven by customer or prospect research, profiling, segmentation, analytics, propensity and/or purchase models or other forms of behavioral understanding.

Communications execution should be based on a targeted communications strategy to connect with B2B or B2C customers or prospects, and to generate a specific action or "response" from the target, with the sole intent of driving measurable results. Data-driven customer management can include acquisition, activation, sales lift, shift, upsell, cross sell, retention and winback. Communications must have a clear business objective and deliver success as measured through ROI, response, conversion, lifetime value, sales lift, or other measurable results.

Any direct response media may be employed as long as it is measurable and contributes to business results. For example, entries could include audio (includes, but is not limited to: radio, downloadable content and streaming content), digital/mobile (includes any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, microsites/websites and social media), film (includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising), out of home (includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns. print/mail (includes, but is not limited to: calendars, cataloues, brochures, dimensional mail, flat mail and magazine & newspaper print advertising).

You may also be interested in the Canada Post INCITE award.

Experiential and Innovative Media

We're looking for campaigns that re-imagine how consumers interact with media, messages or both. These campaigns enhance or go beyond traditional media buying solutions and creatively use a medium or touch point to more effectively influence or engage a target audience. These campaigns live beyond “the moment” and drive strong business results.

Promotion/Shopper Marketing

Promotional Marketing employs a number of channels and tactics that include sweepstakes or contests, online couponing, digital engagement, events activations, gifts with purchase, loyalty rewards, retail and in-store activity, packaging, sampling, and partnerships to drive sales and build brand equity with consumers.

Shopper marketing is focused in the retail environment (the last 3 feet). It includes category management, sales events, displays, packaging, promotions, location-based mobile, and other forms of innovative technology. Through consumer insights and deep understanding of the channel we can influence purchase decisions, and win at the point of sale.

The ultimate measure of success is increased sales or share, but can also include contest entries, POS compliance, display activity, innovation and overall consumer and retailer engagement.

Integrated

Integrated uses a combination of at least three disciplines (e.g. Advertising, Direct Engagement, Promotion/Shopper Marketing, Community Engagement. Digital or Experiential and Innovative Media) coordinated around a unified creative idea, orchestrated to drive significant results.

An Integrated marketing campaign is a multi-disciplinary, concerted effort using the strengths of various mediums and shows the whole is greater than the sum of its parts. It must be developed in Canada and executed within the past eighten months. The campaign is not required to have run in Canada.

NOTE: In order to be entered in the Integrated category, the campaign must first be entered in three separate disciplines, showing proven results in each.

Pro Bono

Pro Bono was introduced in 2010 to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid-for media to support the campaign but creative work must have been done for free. All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions. A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission.

NOTE: You must have entered and paid for a campaign in another category/discipline in order to submit it as a Pro Bono entry.

Categories

Under each discipline, you must enter your campaign in one or more of the following categories:

Automotive Products and Services - Manufacturers, dealers, aftermarket services and others.

Business Products and Services - B2B campaigns, information technologies (hardware, software, networking system infrastructure), transportation, delivery services, business self-promotion, and others.

Consumer Products – Food and Beverage

Consumer Products – General - Products intended for personal use or for use in the home (excluding food and beverage). These can include consumer goods, books, electronics, OTC healthcare/beauty products and consumer devices.

Consumer Services - Services intended for personal use or for use in the home. These can include travel, gaming, entertainment, telecommunications, Internet, ISP, landline, cellular, wireless, broadcast (radio, TV), satellite and others.

Financial Products and Services - Programs developed around lead generation, traffic building, customer service, order generation, database building, retention or acquisition: Banking and Credit Products and Services - includes credit/debit cards, credit lines, deposit accounts, mortgages and retail banking. Insurance - includes AD&D, car, home and life. Wealth Management - includes brokerages, financial planning, GICs, mutual funds, RRSPs and RESPs.

Not-for-Profit/ Fundraising/Public Service - Non-government organizations: Charities, causes, and associations, government and public sector.

Retail - Traditional - programs (including catalogues) initiated by retail stores, dealers, distributors, manufacturers or food services to build traffic and sales; catalogue - printed materials, which include product information and ordering devices; and virtual and e-commerce - websites and other interactive methods, which include product information and ordering devices.

How to Enter

Each entry must be submitted and uploaded individually. If you are entering the same materials in more than one category, you must upload the files separately for each entry.

All entries, including French market campaigns, are to be written in English to ensure fair judging. Please provide English translations in print or "dubbed in" for any creative elements in French.

About Your Campaign

For the 2016 CMA Awards, your campaign must have results tabulated within the last 18 months (between December 1, 2014 and June 1, 2016). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

Entries containing results tabulated after June 1, 2016 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

There are five main areas which must be answered and you will need to be as specific as possible. Provide program details under the topics exactly as listed in the appropriate fields.

DO NOT include the agency name in the body of the text or have it appear on any of the award entry links, documents or url references.

Your submission must be provided in the fields provided, using the correct character counts as the site cannot accept further information and will truncate the entry field information.

Spaces and punctuation DO count as characters. Bullet points count as 3 characters.

If you deem necessary, simple graphs or charts may be presented to illustrate a point. They may be provided in digital format as part of the creative attachments - no more than one chart/graph.

1. Background/Summary (1,000 characters)

  • Identify key market and competitive insights that led to this campaign.
  • Clarify if this campaign was a new initiative or an extension of a previous program.
  • What was the gross marketing budget range for the campaign/project (including agency fees, media and postage)?

2. Marketing Challenge/Objectives (1,000 characters)

  • What were the quantifiable core business objectives? (E.g. "Generate a lift of 2% in gross sales.")
  • What were the campaign specific communication objectives? ( E.g. "Generate an increase in brand awareness of 5% points," "Generate a 2.25% response rate," etc. )

3. Strategy - "The Big Idea" [1/3 of scoring value] (1,600 characters)

  • Who was the core target market?
  • What was the strategic impetus that shaped the campaign's direction?
  • How did this strategic insight lead and shape the channel and media strategy?
  • What was unique and different about your approach?
  • Why was it appropriate for your target?

4. Creative and Execution [1/3 of scoring value] (1,600 characters)

  • How did your strategy manifest into a creative look and feel?
  • What made it stand out and be noticed by your target?
  • How did you maximize the various media available to push your creative product?

5. Results [1/3 of scoring value] (1,200 characters)

  • Confirm how your campaign performed against the numbers provided in the objectives section in Question 2.
  • Identify KPIs (key performance indicators) that proved your marketing initiative delivered impact.

Accepted File Formats

PLEASE NOTE: Agency names MUST NOT appear on any submitted materials. Please check document headers and footers carefully before submitting files and set up an alias for website URL’s hosted by an agency. Client hosted URL’s are accepted.

  • Video (mpg, mov)
  • Audio (mp3)
  • Image (pdf, jpeg)
  • Website (URL) - website URLs are accepted. For websites that cannot be accessed publicly (i.e. intranet websites), entrants are recommended to take screenshots and assemble them in a multi-page PDF file. Please be sure to alias your website URL’s away from addresses that identify the submitting agency. Client URL’s are accepted.
  • Documents (pdf)

Note: Maximum size for any upload is 2GB and no longer than 2 minutes in length

NO MORE THAN 6 CREATIVE ELEMENTS WILL BE ACCEPTED.

Help!

For questions about categories or which materials to submit, contact awards@the-cma.org.

FAQ’s

Can I delete an entry once I’ve created it?

A CMA staff member can assist you in deleting entries created in error, however, please refer to our cancellation and refund policy. To have an entry deleted, you can contact awards@the-cma.org.

I uploaded the wrong supporting document. Can I remove and upload a new one?

Yes. Please contact Adbeast technical support at 416-913-4614 or cma@adbeast.com and they will be able to assist you in removing supporting documents uploaded in error.

Why is my text cut off in one or more of the boxes for campaign details?

Each section contains a maximum character count. Every keystroke counts as a character, including spaces, punctuation and format symbols like bullet points. Write your text submission inside the box and be sure to check the character counter at the bottom of each section to ensure your full text is included.

How many creative files will be accepted?

A maximum of 6 supporting files will be accepted.

What is the difference between "client company" and "advertiser"?

They can be one and the same. It depends on how large the company is. For example, a parent company can be Client company but the specific brand would be the advertiser.

What is the cancellation/refund policy?

Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30. Refunds made up until this date will be subject to a $95 administrative cancellation fee. No refunds will be considered by the CMA after June 30, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30.

My campaign ran in the US, is it still eligible?

Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry. CMA reserves the right to reassign the entry category.

I need to be invoiced and pay by cheque. How do I do that?

Once you have completed and submitted your entry, contact awards@the-cma.org to create an invoice for you. CMA must receive payment in full before entries will be judged.

Who can help me decide which category my campaign should be submitted into?

Contact awards@the-cma.org for assistance in determining which category(s) your campaign should be entered into.

When will I find out if my submission has been shortlisted?

Notifications will be emailed to the individual listed as the contact person for each entry that is shortlisted by the first week in October.

PayPal won’t accept or process my credit card. Who do I contact for assistance?

If you are having difficulties processing payment through our PayPal account online, please contact awards@the-cma.org. We will contact you to take your credit card information over the telephone and process payment manually.

I can’t upload my supporting documents. Who do I contact?

Please contact Adbeast technical support at 416-913-4614 or cma@adbeast.com

Why are there multiple deadline dates?

CMA encourages people to submit their entries early by offering multiple deadlines with increasing entry fee rates. The early-bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non-member taking effect in the last few days.

What is graduated pricing?

Non-member entries can take advantage of preferred pricing by submitting their entries by 12:00 noon EST on Monday, July 11. If you need extra time for your entry, you can submit up until 12:00 noon EST on July 14. Please see the Deadlines & Pricing table for entry fee pricing.

How do I know if I’m a CMA member?

CMA membership is assigned to companies. Therefore, if your organization is a CMA member, you are a CMA member. To find out if you/your organization is a CMA member, contact Subha Suntharalingam, Manager, Membership Marketing and Services at 416-644-3742 or membership@the-cma.org.

What are the dates for campaign eligibility for 2016?

Your campaign must have results tabulated within the last 18 months (between December 1, 2014 and June 1, 2016). Entries containing results tabulated after June 1, 2016 may be disqualified at the discretion of the judging committee and CMA. CMA is not responsible for any entrant submission error. The decision of the judging committee and CMA is final.

How does the Pro Bono category work?

The Pro Bono category was created to recognize campaigns developed at little to no cost to a client. The campaign can use donated or paid-for media to support the campaign but creative work must have been done for free. All campaigns entered in the Pro Bono category will be judged against each other in one group, with no discipline divisions, and one overall Pro Bono award will be given. A Pro Bono submission does not count as one of the three entries required to qualify for an Integrated discipline submission. You must have entered and paid for a campaign in another category/discipline in order to enter it as a Pro Bono entry.

I want to enter my campaign into the Integrated category. What is the entry fee?

The entry fee for the Integrated category is $99 + HST/GST. In order to be eligible to be entered into the Integrated category, your campaign must first be entered into three separate categories at the applicable deadline rate and show proven results in each. You must also provide the three entry numbers on your Integrated submission form for verification.

How do I submit for the Canada Post INCITE Award? What is the entry fee?

The Canada Post INCITE Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible.

How do I submit for the Mobile Award for best use of Facebook platforms? What is the entry fee?

The Mobile Marketing Award is free to enter, but you must have submitted your entry in another discipline/category first. Please review the requirements carefully to ensure your entry is eligible.

Deadlines and Pricing

  Pricing/Dates June 16 July 11* July 14
         
  Member

$295

$425

$425

 

Non-Member

$380

$560*

$599*

 

Integrated**

$99

$99

$99

 

Pro Bono, Mobile Marketing and Canada Post INCITE Award***

Free

Free

Free

*Non-members should submit by 12:00 noon EST on July 11 to avoid surcharge pricing.


Final deadline for 2016 submissions is July 14 at 12:00 pm EST


(Prices do not include HST/GST.)

**The fee to submit a campaign in the Integrated Category will be $99 per entry. In order to qualify as an Integrated campaign, each campaign must still be entered in three other disciplines at the applicable deadline rate.

***The Pro Bono, Mobile Marketing and Canada Post INCITE Award categories have no entry fees but do not count as one of the three eligible disciplines for Integrated. You must have entered and paid for a campaign in another category/discipline in order to enter one of these special award.

Refunds can be made only if written notification of the entrant’s wish to withdraw their entries reaches the CMA office before June 30, 2016. Refunds made up until this date will be subject to a $95 per entry administrative cancellation fee. No refunds will be considered by the CMA after June 30, 2016, regardless of any extension to the entries deadline. Entries can only be cancelled by the CMA and cannot be cancelled or removed from the CMA Awards in any way after June 30, 2016.