Creativity Council
The Creativity Council provides thought leadership on the role and value of creativity – its many dimensions and how to nurture it – to inspire and empower marketers.
Council Members
Recent Articles Authored by Council
Cannes you have your Lion and eat it too?
A survey of Canadian clients leading in-house creative agencies in a range of sectors and external agency partners, reveals the role of brand-side creative groups is changing.
Read MoreHumour in creative campaigns
Read MoreCreative opportunities in the age of streaming
The Creativity Council recently had a conversation about the many opportunities that are available in the streaming space for brands to insert themselves and integrate their content into the audience experience.
Read MoreIs your creative team thriving in a hybrid world?
COVID has fundamentally altered the way we work as well as the hybrid work environment. Working both remotely and in-office has become the new normal.
Read MoreHighlights from CES 2023
CES is a big show; this year boasting over 100,000 attendees. It’s almost impossible to view the whole experience to any great depth
Read MoreThe art and science of creativity: Part 3
In this final blog, we dig into the area of bias, a topic where there is alignment amongst the contributors
Read More