Reports & Articles

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • The Canadian Automotive Brand Telemetry Report

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    CMA is pleased to showcase, in partnership with Bond Brand Loyalty, the latest auto research report from 2016 – The Canadian Automotive Brand Telemetry Report evaluating … more

  • Bring Algorithmic Attribution Up to Speed

    CMA is pleased to showcase, in partnership with Visual IQ, best practices for moving towards faster, more effective marketing optimization.

    In marketing, speed really matters. A team's ability to … more

  • Targeting Audiences with Mobile Advertising

    CMA is pleased to showcase, in partnership with Addictive Mobility, on how to target audiences with mobile advertising.

    The pursuit of the marketer has always been to define the most lucrative … more

  • Context Matters Marketer Study

    CMA is pleased to showcase, in partnership with Globe Media Group and Marketing Magazine a whitepaper on A Brand Eye View of Prestige. Please note for the full content in this complimentary PDF, … more

  • Welcoming Sponsors: A Success Story

    CMA's Direct Marketing Council is pleased to showcase a case study and success story presented by World Vision. To increase donor engagement and satisfaction, World Vision launched a multi-channel … more