Reports & Articles

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • Get to Know the Evolving Canadian Population

    CMA is pleased to showcase, in partnership with Environics Analytics, the latest insights into Canada's changing consumer landscape.

    When it comes to marketing, most campaign managers still view … more

  • Marketing to Millennials

    CMA is pleased to showcase, in partnership with Epsilon, a guide to understanding today's millennials.

    Everyone is talking about millennials these days, but we think the primary conversation are … more

  • The 2016 Bond Loyalty Report

    CMA is pleased to showcase, in partnership with Bond Brand Loyalty, a new whitepaper reveals the quickening pace of the change brands, marketers, and loyalty program operators face, as consumers & … more

  • Canada Digital Future in Focus 2016

    CMA is pleased to showcase, in partnership with comScore, on Canada's Digital Future in Focus 2016. For the full report, please click the red button at right to request the 25-page report directly … more

  • Women’s Leadership Survey

    CMA is pleased to showcase, in partnership with American Express Canada, a survey to look at female ambition in Canada.

    Can women have it all? New research commissioned by American Express Canada … more