Reports & Articles

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • Public Perspectives: Post-Brexit Attitudes

    CMA is pleased to showcase, in partnership with Ipsos Reid, insights on Post-Brexit Attitudes.

    As the dust settles after the UK's 'Brexit' vote on independence from the European Union, in this month' … more

  • State of the Mobile Nation

    CMA is pleased to showcase, in partnership with Addictive Mobility, a new whitepaper on the 2016 mobile advertising global outlook.

    The purpose of this paper is to provide an unbiased and … more

  • Get to Know the Evolving Canadian Population

    CMA is pleased to showcase, in partnership with Environics Analytics, the latest insights into Canada's changing consumer landscape.

    When it comes to marketing, most campaign managers still view … more

  • Marketing to Millennials

    CMA is pleased to showcase, in partnership with Epsilon, a guide to understanding today's millennials.

    Everyone is talking about millennials these days, but we think the primary conversation are … more