Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. Intended for senior-level marketers.
With today’s explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth. To deliver … more
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter. This whitepaper addresses the strategic questions that channel and … more
A whitepaper prepared by CMA’s Integrated Marketing and Customer Experience Council discusses the core aspects of a customer experience program and how they interconnect with corporate … more
Sustainability IS a marketing issue. CMA’s 2012 Leadership Series paper brings together industry leaders with expertise in sustainability to discuss communication strategies, supply chain … more
In this CMA leadership paper, we examine the new Canadian demographic (those in Canada five years or less); where they are settling in Canada, their country or origin, etc. We then focus on the key … more