Reports & Articles

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • Women’s Leadership Survey

    CMA is pleased to showcase, in partnership with American Express Canada, a survey to look at female ambition in Canada.

    Can women have it all? New research commissioned by American Express Canada … more

  • Connected Life 2016

    CMA is pleased to showcase, in partnership with TNS, Connected Life, which enables you to build an understanding of how connectivity has changed consumer behaviour.

    Powering your … more

  • A Bias For Action

    CMA is pleased to showcase, in partnership with Canada Post, the neuroscience behind the response-driving power of direct mail.

    In today’s hyper-digitized world, brands can reach and interact … more