Reports & Articles

Reports & Articles

Marketing Intel.  Trust insights and intel to help grow your business

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • PepsiCo Test Cinemagraphs in Facebook Ads

     

    CMA is pleased to showcase, in partnership with Flixel, a case study on how how PepsiCo put a twist on their strategy with cinemagraphs for Facebook advertising.

    Given their … more

  • Moving at the Speed of Millennials

    CMA is pleased to showcase, in partnership with Twitter, the latest insights on using Twitter as the ideal platform to reach Millennials.

    As a generation of influencers, Millennials mean an awful … more