White Papers/Reports
Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. Intended for senior-level marketers.
1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
Executive Summary
With today’s explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth. To deliver … more
Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter. This whitepaper addresses the strategic questions that channel and … more
Customer Experience: A Roadmap for Marketers
A whitepaper prepared by CMA’s Integrated Marketing and Customer Experience Council discusses the core aspects of a customer experience program and how they interconnect with corporate … more
Sustainability: Why Marketing Needs to be Firmly Rooted in the Movement
Sustainability IS a marketing issue. CMA’s 2012 Leadership Series paper brings together industry leaders with expertise in sustainability to discuss communication strategies, supply chain … more
Brand New: Building brand equity with new Canadians
In this CMA leadership paper, we examine the new Canadian demographic (those in Canada five years or less); where they are settling in Canada, their country or origin, etc. We then focus on the key … more