Reports & Articles

Reports & Articles

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • The CX Stakes Are High

    CMA is pleased to showcase, in partnership with Bond Brand Loyalty, the latest research on designing and implementing an effective communication strategy for CX change initiatives.

    Download Report … more

  • Shopify: Setting Up Shop

    CMA is pleased to showcase, in partnership with CIBC, the latest research on Shopify Inc. from their Institutional Equity Research team.

    Download Report

    Shopify is a cloud-based, e-commerce … more

  • The Canadian Automotive Brand Telemetry Report

    Download Report

    CMA is pleased to showcase, in partnership with Bond Brand Loyalty, the latest auto research report from 2016 – The Canadian Automotive Brand Telemetry Report evaluating … more

  • Bring Algorithmic Attribution Up to Speed

    CMA is pleased to showcase, in partnership with Visual IQ, best practices for moving towards faster, more effective marketing optimization.

    In marketing, speed really matters. A team's ability to … more