CMA is pleased to showcase, in partnership with Bond Brand Loyalty, the latest auto research report from 2016 – The Canadian Automotive Brand Telemetry Report evaluating the strengths, weaknesses and opportunities for automotive brands in Canada. Please note for the full content in this complimentary PDF, some basic information must be shared prior to download.
Understand and optimize your brand with Bond Brand Telemetry. Bond Brand Telemetry is an evidence-based approach to inform the building and communication of strong, relevant, and differentiated brands. When it comes to buying a car, it’s one thing to choose a particular brand—and another still to choose it again. Bond Brand Loyalty surveyed 2,000 Canadians and asked them, amongst other things, about their current vehicle, and what they plan to purchase next. The study focused on evaluating and revealing key strengths, weaknesses and potential opportunities for automotive brands in Canada.