CMA is pleased to showcase, in partnership with thinktv, the latest insights on why it's time to pay attention to TV.
Advertising is about grabbing attention, but when it comes to engagement, eyeballs are only part of the story. Connection and memorability also play a crucial role in creating unforgettable brand moments. That's why how we pay attention – where and what we watch – is a much more important question to consider than how much attention we pay. In fact:
A screen's features and usage have a profound effect on what we take away from what we see.