Reports & Articles

Reports & Articles

Marketing Intel.  Trust insights and intel to help grow your business

Substantive papers and reports that explore current and emerging business issues, with perspective from leaders who have honed a level of expertise in the subject matter. "How to" type guides offer strategies and frameworks to support a range of marketing activities.

  • The Talent Dividend

    MIT Sloan Management Review conducted its 5th annual study of the challenges and opportunities associated with the use of business analytics. In partnership with SAS (for the third year in a row), … more

  • 2015 Loyalty Report – Canada Edition

    Bond Brand Loyalty’s study of Canadian consumer attitudes about loyalty initiatives, brands and programs across consumer facing industries are presented in this report. An online survey of 6,000 … more

  • Canadians’ Views on Interest Based Advertising

    CMA in partnership with BrandSpark International conducted a study of consumer attitudes toward online interest-based advertising in Q4 2014 – examining how privacy concerns impact their … more

  • P2P Marketing: The New B2B Mandate

    Executive Summary

    There’s a new kind of B2B buying cycle and a new kind of B2B buyer: Digital is the foundation of the new buying cycle, and empowered, the B2B buyer assumes control of the … more